Syeda Hafsa Imran

Regional Sales Director, Canada at Obsidian Security
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us****@****om
(386) 825-5501
Location
CA

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Experience

    • United States
    • Computer and Network Security
    • 1 - 100 Employee
    • Regional Sales Director, Canada
      • May 2023 - Present

      Obsidian Security protects the applications businesses rely on most. We are the first and only comprehensive security solution built for SaaS. Our platform helps reduce enterprise risk by proactively identifying SaaS misconfigurations, detecting real-time threats, and enabling visibility and control of 3rd-party SaaS integrations. Notable Fortune 500 companies trust Obsidian Security to secure SaaS apps, such as Salesforce, GitHub, ServiceNow, Snowflake, Workday and Atlassian… Show more Obsidian Security protects the applications businesses rely on most. We are the first and only comprehensive security solution built for SaaS. Our platform helps reduce enterprise risk by proactively identifying SaaS misconfigurations, detecting real-time threats, and enabling visibility and control of 3rd-party SaaS integrations. Notable Fortune 500 companies trust Obsidian Security to secure SaaS apps, such as Salesforce, GitHub, ServiceNow, Snowflake, Workday and Atlassian. Headquartered in Southern California, Obsidian Security is a privately held company and is backed by Menlo Ventures, Norwest Venture Partners, Greylock Partners, IVP, GV, and Wing. For more information, visit www.obsidiansecurity.com. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Sales Director - Canada
      • 2019 - 2023

      Toronto, Canada Area Snowflake is headquartered in Silicon Valley. It is a single, global platform that powers the Data Cloud. Snowflake is uniquely designed to connect businesses globally, across any type or scale of data and many different workloads, and unlock seamless data collaboration. Its unique architecture delivers proven breakthroughs in performance, concurrency and simplicity. For the first time, multiple groups can access petabytes of data at the same time, up to 200 times faster and 10 times less… Show more Snowflake is headquartered in Silicon Valley. It is a single, global platform that powers the Data Cloud. Snowflake is uniquely designed to connect businesses globally, across any type or scale of data and many different workloads, and unlock seamless data collaboration. Its unique architecture delivers proven breakthroughs in performance, concurrency and simplicity. For the first time, multiple groups can access petabytes of data at the same time, up to 200 times faster and 10 times less expensive than solutions not built for the cloud. Snowflake is a fully-managed service with a pay-as-you-go-model that works on structured and semi-structured data. Prior generations of data warehouses created the struggle for data which results in groups waiting in line to get at data; not looking at the same data; and, wondering if they’re acting on the most recent data. Snowflake’s data warehouse built for the cloud finally ends this struggle. With Snowflake, you get your data without limits. Learn how at www.snowflake.com. Website http://www.snowflake.com Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • National Sales Executive, Canada
      • 2018 - 2019

      Canada •Lead Sales Engagement with TD Bank, RBC, Scotia Bank, CIBC, Allstate, Blackberry, Lululemon, Telus, Business Development Bank of Canada & Desjardin •Worked Very Closely With The CEO And The CMO In Building and Implementing an Effective Go to Market Strategy For Canada •Orchestrated Successful Marketing Campaigns And Events Across both US and Canada. Participated and lead the Gartner Event in Florida and NANOG event in Vancouver •Created and Lead Executive Round Table Discussions For… Show more •Lead Sales Engagement with TD Bank, RBC, Scotia Bank, CIBC, Allstate, Blackberry, Lululemon, Telus, Business Development Bank of Canada & Desjardin •Worked Very Closely With The CEO And The CMO In Building and Implementing an Effective Go to Market Strategy For Canada •Orchestrated Successful Marketing Campaigns And Events Across both US and Canada. Participated and lead the Gartner Event in Florida and NANOG event in Vancouver •Created and Lead Executive Round Table Discussions For the CIO’s, CEO’s & CISO ‘s Executive Community •Possess In-depth Knowledge of ThousandEyes Network Intelligence Platform and Services, Industry Trends and Competition •Articulated and Evangelized The Vision and Positioning of Both The Company and Software Solutions to Differentiate ThousandEyes Capabilities to Clients •Maintained A Thorough Understanding Of My Customers/Prospects, Including Industry Trends, Industry Business Processes, Industry Financial Measurements and Performance Indicators, and Key Client Competitors •Always Fostering and Leading Change, And Creating A Mindset Of Innovation ThousandEyes, Inc. is a network monitoring company headquartered in San Francisco with offices in London, New York, and Austin, Texas. The company produces software that analyzes the performance of local and wide area networks. ThousandEyes is privately held and backed by venture investors including Sequoia Capital, Sutter Hill Ventures, Salesforce, Tenaya Capital, and GV. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Enterprise Regional Sales Executive
      • 2016 - 2018

      Toronto, Canada Area Year to Date (2017) 27 Net New Wins (Enterprise Accounts) Top Performer in Canada Year to Date (2018) Q1 - 3 Net New Wins (Enterprise Accounts) •Secured major competitive net new wins with: Blackberry, LoyaltyOne, GTAA, Toronto Star, Freedom Mobile - Shaw Communications, Four Season Hotels Ltd, Fairmont, Indigo, Direct Energy Just to name a few out of 27 New Logos won in just 3 Quarters of 2017 •Created 8.5M in a qualified pipeline of net new business in just 7… Show more Year to Date (2017) 27 Net New Wins (Enterprise Accounts) Top Performer in Canada Year to Date (2018) Q1 - 3 Net New Wins (Enterprise Accounts) •Secured major competitive net new wins with: Blackberry, LoyaltyOne, GTAA, Toronto Star, Freedom Mobile - Shaw Communications, Four Season Hotels Ltd, Fairmont, Indigo, Direct Energy Just to name a few out of 27 New Logos won in just 3 Quarters of 2017 •Created 8.5M in a qualified pipeline of net new business in just 7 months •Continuing to lead complex, multi-million dollar sales cycle, proof of concepts, partner enablement plans and proposed deliverables •Leveraging trusted advisor status with C-Level Executives to successfully present business transformational Cyber Security Initiatives along with Big Data, Internet of Things and Machine Learning needs •Represented Splunk at the Gartner IT Infrastructure, Operations & Cloud Strategies Conference in Las Vegas, NV •Lead the Executive Round Table Discussions at the NRF 2018 Retails Big Show Conference In New York •Selected to be the Trusted Advisor for Toronto's CIO & CISO Executive Community •Nominated to interview and hire new Sales Executives. Delivered comprehensive training on Splunk solutions, process, and procedures in Austin, Texas •Achieve success through polite persistence, consistent prospecting, relentless optimism, leveraging internal resources, and a never give up attitude Splunk is an American multinational corporation based in San Francisco, California, that produces software for searching, monitoring, and analyzing machine-generated big data, via a web-style interface. Splunk's mission is to make machine data accessible across organizations by identifying data patterns, providing metrics, diagnosing problems and providing intelligence for business operations. Splunk is a horizontal technology used for application management, security and compliance, as well as business and web analytics. As of early 2016, Splunk has over 10,000 customers worldwide. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Regional Sales Executive, Concur Canada, An SAP Company
      • 2013 - 2016

      Toronto, Canada Area Consistently meeting/exceeding quota surpassing targets as much as 200% Year to Date (2015) 203% - (16th position - International Winner Circle) Quarter Four ( Recognized among Top 20 Performers Worldwide) Quarter Four ( Ranked #1 - Americas) Quarter Three ( Made it to the President's Club) Quarter One + Two (2015) 140% (Top performer on team Canada) Quarter One (2015) 184% (Top performer on team Canada) Year to Date (2014) 130% Best Quarter (2014) 200%… Show more Consistently meeting/exceeding quota surpassing targets as much as 200% Year to Date (2015) 203% - (16th position - International Winner Circle) Quarter Four ( Recognized among Top 20 Performers Worldwide) Quarter Four ( Ranked #1 - Americas) Quarter Three ( Made it to the President's Club) Quarter One + Two (2015) 140% (Top performer on team Canada) Quarter One (2015) 184% (Top performer on team Canada) Year to Date (2014) 130% Best Quarter (2014) 200% •Providing Extensive Expertise to 175 Enterprise Accounts across Ontario and Montreal. Managing client needs analysis with a consultative approach to their Travel and Expense Management process while delivering a tailored solution •Creating compelling presentations, solution demonstrations, and technical workshops to C-Level executives, VP of Sales/Services/Marketing and Line of Business Directors/Managers through onsite meetings •Strong internal advocate on behalf of clients to invoke change & new platform features in our offering •Continuously monitor market conditions, product innovations and competitor activity, and adjust my account sales approach to address the latest market developments. •Continue to exceed all sales targets by tailoring “win-win” service terms for net new clients like, Bank of Canada, Canadian Bank Note, Canada Pension Plan, H&M, Zara Inc. SAS Technologies, Diageo, SSQ Financial, The Globe and Mail (Just to name a few out of 132 wins so far) that result in adoption of Concur Travel and Expense Platform •Highly inspiring, dynamic and motivated business leader Concur technology brings clarity to business spent so you and your company can make great business decisions.Concur is a leading provider of integrated travel and expense management solutions. Concur’s easy-to-use Web-based and mobile solutions help companies and their employees control costs and save time. Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Senior Account Executive
      • Mar 2012 - Sep 2013

      Toronto, Canada Area •Managing 200 Ontario, New Jersey & Pennsylvania based Healthcare and Life Sciences accounts and aggressively pursuing new business •Running successful large scale webinars and Healthcare & Life Sciences events that have attracted as many as 40+ prospects per event. Increased qualified pipeline by 250% in first 3 months •Delivering compelling presentations, solution demonstrations, and technical workshops to C-Level executives, VP of Sales/Services/Marketing and Line of Business… Show more •Managing 200 Ontario, New Jersey & Pennsylvania based Healthcare and Life Sciences accounts and aggressively pursuing new business •Running successful large scale webinars and Healthcare & Life Sciences events that have attracted as many as 40+ prospects per event. Increased qualified pipeline by 250% in first 3 months •Delivering compelling presentations, solution demonstrations, and technical workshops to C-Level executives, VP of Sales/Services/Marketing and Line of Business Directors/Managers through onsite meetings •Managing effective trials and proof-of-concepts •Adept at clearly demonstrating tangible ROI and TCO from cloud computing solution in a variety of circumstances •Creating effective proposals and contracts with high level executives to close deal •Incorporates a great sense of humour in work, energetic, responsible and fosters a harmonious positive outlook among colleagues Show less

    • Germany
    • Software Development
    • 700 & Above Employee
    • Senior Account Executive
      • 2008 - 2012

      Toronto, Canada Area •Responsible for Large Enterprise Ontario based 25 direct and 166 indirect global accounts. Primarily focusing on Retail, Manufacturing, Automotive, Engineering, High Tech, Telco, Oil&Gas, Media, Mining, Utilities& Waste •Managed North East US territory spanning 3 states, Michigan, New Jersey and Connecticut. Oversee 200+ accounts and aggressively pursuing new business in industries such as Automotive, Insurance, Retail and Manufacturing •Prioritizing, targeting customers and prospects… Show more •Responsible for Large Enterprise Ontario based 25 direct and 166 indirect global accounts. Primarily focusing on Retail, Manufacturing, Automotive, Engineering, High Tech, Telco, Oil&Gas, Media, Mining, Utilities& Waste •Managed North East US territory spanning 3 states, Michigan, New Jersey and Connecticut. Oversee 200+ accounts and aggressively pursuing new business in industries such as Automotive, Insurance, Retail and Manufacturing •Prioritizing, targeting customers and prospects by potential for revenues/profits, cost to sell, service, and probability of success •Actively working with customers and prospects to position the value of SAP’s Solution and Services as supported by ROI, business case development, references and supporting analyst data •Assembling, preparing, and managing the virtual account team consisting of solution consultant, customer engagement managers, strategic partners and other relevant roles so that SAP’s solutions are well positioned in the account •Aggressively prospecting net new businesses as potential customers of SAP’s solutions and submission of RFP’s/ RFI’s as appropriate •Successfully registered 47 executives for SAPPHIRE 2011 using my own direct marketing techniques •Build new pipeline opportunities by 164% in 3 months. Consistently met/exceeded quota surpassing targets as much as 216% •Ranked as one of the Top Performers in the region. Selected to lead the Mentoring program for North America Sales Team to share personal best practice Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Commercial Account Manager
      • 2006 - 2008

      Toronto, Canada Area •Oversee development and management of 120+ commercial accounts in British Columbia that produced over 17.4 million in revenue. •Developing and presenting Oracle solutions to C-Level executives (CIO,CTO,CFO) and various IT Managers, Adept at clearly demonstrating tangible ROI from Oracle solutions in a variety of circumstances •Creating new territory plans and strategies to focus on Business Intelligence, Hyperion, Real Application Cluster, Data warehousing, Database Security, Secure… Show more •Oversee development and management of 120+ commercial accounts in British Columbia that produced over 17.4 million in revenue. •Developing and presenting Oracle solutions to C-Level executives (CIO,CTO,CFO) and various IT Managers, Adept at clearly demonstrating tangible ROI from Oracle solutions in a variety of circumstances •Creating new territory plans and strategies to focus on Business Intelligence, Hyperion, Real Application Cluster, Data warehousing, Database Security, Secure Enterprise Search, Oracle Enterprise Manager, Application Server, Service Oriented Architecture, Business Process Management, Content Management, Identity Management, Web Center, Developer Tools, Partitioning, OLAP, Data Mining, Content Database, Spatial, Advanced Compression, Total Recall, Active Data Guard, Coherence In Memory Data Grid, Data Integration, Fusion Middleware Management Packs, Middleware for Applications at all industry levels •Developing great relationship at managers and field sales levels, dramatically increasing number of leads from this source • Reporting crucial information on each customer to management and presenting strategic plans to not only close business but also to over achieve sales quota each quarter. •Expanded assignment from $4.6 million to $9.8 million within 12 months •Secured sole source contract that generated $1.4 million with BC’s largest customer. Increased largest account revenue production by 130% •Increased qualified pipeline opportunities by 65% in 5 months •Generated and closed over 2 million in new business contracts •Grew over all territory revenue by 156% in 10 months. Surpassed quota in first 3 months. •Awarded as a Top Rep for 2006 and 2007 Show less

    • Canada
    • Telecommunications
    • 700 & Above Employee
    • Regional Sales Director
      • 2004 - 2006

      Toronto, Canada Area •The implementation of the first North American call centre at Promobility Rogers Wireless Inc. set up, staffed and managed an inbound/outbound call centre handling 125,000 inbound/50,000 outbound calls annually. •Created and implemented entrepreneurial opportunities to utilise call centre efficiencies for business growth and cost containment •Implementation of call centre technology to support business needs including work on all aspects from business case to requirements definition… Show more •The implementation of the first North American call centre at Promobility Rogers Wireless Inc. set up, staffed and managed an inbound/outbound call centre handling 125,000 inbound/50,000 outbound calls annually. •Created and implemented entrepreneurial opportunities to utilise call centre efficiencies for business growth and cost containment •Implementation of call centre technology to support business needs including work on all aspects from business case to requirements definition through to testing and production •Development of call centre strategies, organization structure, and business process design and call flow design. •Generating the lead test with correct guidelines for developing a specific QA plan. •Preparing technical analysis such as : User manuals, Reference documents, Configuration guides, Installation guides and online help for Blackberry, Treo’s and other wireless devices •Set-up and execution of outbound telemarketing campaigns from conception, script creation and execution resulting in outcomes that have met and exceeded targets •Responsible for training and development of Promobility Wireless Inc. employees for customer service, sales, and other skills as required •Wrote Rogers and Primus course outline for Call Centre agent training. •“Steps to Selling” Conducted needs analysis, then designed and developed the sales training course for front line staff and supervisors, including the production of a video, trainer’s manual, learner course material and course assessment material •Conducted performance consulting across Promobility Wireless Inc. to support leadership, customer service and sales. Implemented a staff scheduling system that reduced overtime, improved work flow and helped department meet customer demand more efficiently and effectively •Utilizes an excellent abstract thinking approach in solving complex problems Show less

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • CRM Consultant
      • 2003 - 2005

      Toronto, Canada Area •Responsible to work with a team of IBM Business Consultants and executives, assisting on CRM consulting assignments for Telecommunication industry (Rogers & BELL) and Websphere software solutions for banking and financial services based on customer focused strategy •Worked with IBM top banking, insurance and financial services customers like ING Direct, CIBC, Bank of Montreal, Bluecross Blue Shield, Clarica, President’s Choice Financial, RBC and Sunlife to help them take full advantage of… Show more •Responsible to work with a team of IBM Business Consultants and executives, assisting on CRM consulting assignments for Telecommunication industry (Rogers & BELL) and Websphere software solutions for banking and financial services based on customer focused strategy •Worked with IBM top banking, insurance and financial services customers like ING Direct, CIBC, Bank of Montreal, Bluecross Blue Shield, Clarica, President’s Choice Financial, RBC and Sunlife to help them take full advantage of technology and information to improve their performance, from a strategic approach to implementation • Using IBM’s business applications, financial management, sales force automation, marketing automation and business intelligence to implement a solution to a client by ensuring that all key project aspects are delivered within a timely and professional manner •Preparing project specific test plan which includes: thorough analysis of project spec and goals, a complete step by step methodology including test cases and testing scripts for use by QA, engineers and translators through out project •Customizing Campaign Management tools such as Unica, Epiphany, and Siebel. •Engaging, processing and reconciling project financials involving inter company resources •Incorporates a great sense of humour in work, energetic, responsible and fosters a harmonious positive outlook among colleagues Show less

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