Account Manager

• Jun 2023 - Present

Marketing Associate

• Apr 2023 - Jun 2023

• Achieved highest ever total clicks of 130K clicks and 3.47M impressions on individual content pieces• Responsible as a Content Marketer to develop a content marketing strategy that aligns with the overall marketing goals and objectives of the organization• Conducted in-depth research while analyzing data to identify the target audience’s preferences, interests, and pain points through Google Analytics and Google Console for relevant content creation• Measured and analyzed the effectiveness of content marketing initiatives making data-driven decisions to improve performance• Optimized content for search engines through SEO (Ahrefs/ Keywords Everywhere) and social media, using keywords, Meta descriptions, and hashtags, to increase visibility and drive traffic through emotional branding• Collaborating with cross-functional teams, such as design and product, to create integrated content campaigns that support business objectives Show less

Content Marketer

• Jan 2023 - Apr 2023

Product Associate

• Oct 2022 - Dec 2022

• Assisted in the development of new products and enhancement of existing products • Assisted in product development and relevant marketing strategies • Developed functional requirements based on business needs while maintaining accurate and complete product-related information • Created a brief social media strategy plan while scheduling visual media on relevant social media platforms • Shortlised top-ranked keywords for product development using 'Helium' • Assisted in the development of new products and enhancement of existing products • Assisted in product development and relevant marketing strategies • Developed functional requirements based on business needs while maintaining accurate and complete product-related information • Created a brief social media strategy plan while scheduling visual media on relevant social media platforms • Shortlised top-ranked keywords for product development using 'Helium'

Marketing Intern

• May 2022 - Jul 2022

• Worked as an intern in the marketing department under CBU while overseeing multiple projects and upcoming campaigns for Hiace, Hybrid Electric Vehicles and more • Responsible for preparing an efficient long-term schedule for ongoing marketing activities while organizing marketing campaigns and training manuals for Hybrid Electric Vehicles • Developed proposals for marketing activities through extensive coordination with other departments • Worked on creating a financial product for the vehicle allotted (Hiace) while coordinating with onboard banks to create a push-sales strategy for users • Responsible for developing brochures and key visuals for Land Cruiser 300 through close coordination with creative agencies • Developed marketing collateral for Pakistan Auto Parts Show’22 while working on suggested on-site engagement campaigns Show less

Marketing Executive

• Nov 2021 - Apr 2022

• Worked as a marketing executive and a social media manager and on GFunnel Social to create appealing content and schedule routine engaging posts on social media platforms for clients • Experienced as content writer executive to generate quality content for companies in order to help attract and retain customers • Produced engaging and interactive ad copies for different marketing channels • Responsible for producing engaging and appealing content for different marketing channels like websites and print ads as well as specialising in search engine optimization • Experienced in scraping on Icy Leads to collect business emails for lead generation Show less

Creative Director

• 2021 - Jan 2022

• Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion • Directing and motivating teams to help them use their talents effectively • Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion • Directing and motivating teams to help them use their talents effectively

Editor

• Jan 2020 - Mar 2021

• Worked as editor at the magazine as well as prepared publication content according to the specified editorial policy • Prepared new content guidelines and guided interns • Verified data and facts according to standard references and aligned techniques to fulfill department requirements • Worked as editor at the magazine as well as prepared publication content according to the specified editorial policy • Prepared new content guidelines and guided interns • Verified data and facts according to standard references and aligned techniques to fulfill department requirements