Junior Software Developer

• Jan 2023 - Present

Content Associate

• Apr 2017 - Jan 2018

Managing the Digital Presence and Social Media for several clients including Waves Pakistan, Rafi Group, FTC Pakistan, Flight One, 19Fitters, and Live Truly. Designing and implementing Digital Campaigns and Marketing Strategies. Playing a key role in Content Development, Campaign Ideas and Strategy for clients. Client servicing. Content Writing for Brands on Digital Media. Liaison between client and agency to manage communication. Working with Facebook Analytics and creative data to gather insights. This helped brands in making marketing decisions for their social media. Involved in generating and discussing creative ideas for growth of the brand on social media. Managing customers’ expectations and queries through social media engagement. Helping in the Designing of Media Plan and Model. Advised on how much budget to spend and calculating ROI on it. Defining content strategy and taking data driven decisions based on user insights and performance data. Increasing Brand Awareness for several startups. Achievements - Participated in 3 winning pitches, subsequently increasing revenue for the business by 10%. Owned automation projects to save time by 120 hours (annualized). The team started using an online survey tool instead of sending manual questionnaires to the employees for the article topic selection process. Onboarded task management tool to streamline operations. Upon recommendation, instead of using excel documents, the team used an external project management tool to save time and make task management more efficient. This saved time by 10 hours a month. Show less

Content Associate

• Sep 2016 - Apr 2017

Responsible for finding and generating content of around 500 articles per day to increase engagement. Designing campaigns to increase participation and awareness about the application. Managing customer’s expectations and queries through social media engagement. Managing content relating to news, technology, fashion, sports, and miscellaneous. Ensuring relevant content appears on users’ newsfeeds to engage them in the application. Achievements - Managed to increase the swipe-through rates by 2% by reading consumer data and increasing the number of articles in relevant categories. Proposed writing informative content in a different format that appeared directly on the users’ lock screen instead of the headline of an article. Worked with Business Intelligence resource to create an algorithm that showed articles to people according to their specific interests. Show less