Experience

First Manufacturing Company

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Head of Ecommerce

  • Apr 2021 - Present

  Working as a Head of Ecommerce and Marketing for Leading Leather Apparel Brand in USA Market. Some of the JD’s includes below: • Leading in pivotal and influential role with strong senior stakeholder management, great collaboration and organizational leadership to implement and execute strategy, plus agility in an ever-evolving competitive / customer landscape. • Strategic Visioning & Business Growth, Performance Marketing: Acquisition & Retention. • Achieved 200% plus Sales Growth… Show more Working as a Head of Ecommerce and Marketing for Leading Leather Apparel Brand in USA Market. Some of the JD’s includes below: • Leading in pivotal and influential role with strong senior stakeholder management, great collaboration and organizational leadership to implement and execute strategy, plus agility in an ever-evolving competitive / customer landscape. • Strategic Visioning & Business Growth, Performance Marketing: Acquisition & Retention. • Achieved 200% plus Sales Growth YOY •Develop holistic eCommerce strategic blueprint with key focus on: product assortment, content / merchandising, acquisition (including promos) and conversion. • Design and execute the eCommerce promotion and activation calendar in partnership with broader teams to increase online revenue & profitability. • Collaborate with CRM / Brand / Comms teams on consumer journey building and people / identity based touchpoint planning. • Research, analyze and report on all relevant competitive promotional marketing trends • Hiring, managing and establishing goals for the team. • Using business analytics to deeply understand customer behavior, new opportunities and areas of growth Show less Working as a Head of Ecommerce and Marketing for Leading Leather Apparel Brand in USA Market. Some of the JD’s includes below: • Leading in pivotal and influential role with strong senior stakeholder management, great collaboration and organizational leadership to implement and execute strategy, plus agility in an ever-evolving competitive / customer landscape. • Strategic Visioning & Business Growth, Performance Marketing: Acquisition & Retention. • Achieved 200% plus Sales Growth… Show more Working as a Head of Ecommerce and Marketing for Leading Leather Apparel Brand in USA Market. Some of the JD’s includes below: • Leading in pivotal and influential role with strong senior stakeholder management, great collaboration and organizational leadership to implement and execute strategy, plus agility in an ever-evolving competitive / customer landscape. • Strategic Visioning & Business Growth, Performance Marketing: Acquisition & Retention. • Achieved 200% plus Sales Growth YOY •Develop holistic eCommerce strategic blueprint with key focus on: product assortment, content / merchandising, acquisition (including promos) and conversion. • Design and execute the eCommerce promotion and activation calendar in partnership with broader teams to increase online revenue & profitability. • Collaborate with CRM / Brand / Comms teams on consumer journey building and people / identity based touchpoint planning. • Research, analyze and report on all relevant competitive promotional marketing trends • Hiring, managing and establishing goals for the team. • Using business analytics to deeply understand customer behavior, new opportunities and areas of growth Show less



TelloTalk Inc.

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Growth

  • Mar 2020 - Nov 2022

  Have been Working as Business Growth Strategist at Tello Talk Some of the JD’s includes below: • Leading Digital Marketing team, Product Growth and User engagement • Managing Marketing and Growth Strategies • Achieved MOM 200%+ User Growth rate in terms of DAU, MAU • Achieved 2 Million downloads 500k+ in 3 months • Achieved number 1 trending in communication apps on play store in month of August and September 2020 and Over all number 7 in billion of apps on play store… Show more Have been Working as Business Growth Strategist at Tello Talk Some of the JD’s includes below: • Leading Digital Marketing team, Product Growth and User engagement • Managing Marketing and Growth Strategies • Achieved MOM 200%+ User Growth rate in terms of DAU, MAU • Achieved 2 Million downloads 500k+ in 3 months • Achieved number 1 trending in communication apps on play store in month of August and September 2020 and Over all number 7 in billion of apps on play store listing. • Working closely with UI/ UX Research & Design Team to understand Users need and improve design • Increasing month on month User acquisition and DAU • Working on Different Rewards program for User Acquisition and Retention • Looking after Product Quality Assurance in co ordination with Q.A Team. • Working on User Personas to Improve app user interface and product Growth Show less Have been Working as Business Growth Strategist at Tello Talk Some of the JD’s includes below: • Leading Digital Marketing team, Product Growth and User engagement • Managing Marketing and Growth Strategies • Achieved MOM 200%+ User Growth rate in terms of DAU, MAU • Achieved 2 Million downloads 500k+ in 3 months • Achieved number 1 trending in communication apps on play store in month of August and September 2020 and Over all number 7 in billion of apps on play store… Show more Have been Working as Business Growth Strategist at Tello Talk Some of the JD’s includes below: • Leading Digital Marketing team, Product Growth and User engagement • Managing Marketing and Growth Strategies • Achieved MOM 200%+ User Growth rate in terms of DAU, MAU • Achieved 2 Million downloads 500k+ in 3 months • Achieved number 1 trending in communication apps on play store in month of August and September 2020 and Over all number 7 in billion of apps on play store listing. • Working closely with UI/ UX Research & Design Team to understand Users need and improve design • Increasing month on month User acquisition and DAU • Working on Different Rewards program for User Acquisition and Retention • Looking after Product Quality Assurance in co ordination with Q.A Team. • Working on User Personas to Improve app user interface and product Growth Show less



Ricult

• United States
• Financial Services
• 1 - 100 Employee

• Head of E-Commerce & Products

  • Jun 2018 - Mar 2020

  You might need a doctor, a lawyer or a policeman once a year, but you need a farmer three times a day. Unfortunately, the people who feed us, need us! Ricult Pvt Ltd a US based company which has launched Agri tech start up in Pakistan and Thailand Worked as Head of E-Commerce & Products , some of the JD’s includes below. • Managing projects and Products (Including product management and quality assurance ) • Successfully launched Pilots with business partners Banks and… Show more You might need a doctor, a lawyer or a policeman once a year, but you need a farmer three times a day. Unfortunately, the people who feed us, need us! Ricult Pvt Ltd a US based company which has launched Agri tech start up in Pakistan and Thailand Worked as Head of E-Commerce & Products , some of the JD’s includes below. • Managing projects and Products (Including product management and quality assurance ) • Successfully launched Pilots with business partners Banks and Telco, Jazz “ Jazz Kamyab Kisaan” • Successfully Launched Play store app for Ricult Pakistan • Successfully launched output marketplace model offline • Work closely with UI/ UX Research & Design Team to understand Users need and improve design • Closely working with Tech. team in order to automate operations by designing a mobile application and web Model • Digital Marketing, Product Growth and User engagement • Drove the month on month acquisition rate by 70% and DAU by 55%. • Launched Ricult X (B2B version of Farmer App) in Pakistan and Thailand. • Launched Ricult’s agri discussion forum feature to increase daily engagement rates. • Launched Pakistan’s first digital agriculture platform for farmers’ financing. • Introduced in-kind collateral-free financing and 48 hours crop payment option for farmers. • Developed a network of strategic partners that includes farmers, dealers, input supply companies and output buyers. • In order to scale up, launched the “closed-loop project” which covers entire agricultural value chain i-e from seed to feed. • Worked on rural market ,Built Input Marketplace in agricultural E-com and network of vendors Show less You might need a doctor, a lawyer or a policeman once a year, but you need a farmer three times a day. Unfortunately, the people who feed us, need us! Ricult Pvt Ltd a US based company which has launched Agri tech start up in Pakistan and Thailand Worked as Head of E-Commerce & Products , some of the JD’s includes below. • Managing projects and Products (Including product management and quality assurance ) • Successfully launched Pilots with business partners Banks and… Show more You might need a doctor, a lawyer or a policeman once a year, but you need a farmer three times a day. Unfortunately, the people who feed us, need us! Ricult Pvt Ltd a US based company which has launched Agri tech start up in Pakistan and Thailand Worked as Head of E-Commerce & Products , some of the JD’s includes below. • Managing projects and Products (Including product management and quality assurance ) • Successfully launched Pilots with business partners Banks and Telco, Jazz “ Jazz Kamyab Kisaan” • Successfully Launched Play store app for Ricult Pakistan • Successfully launched output marketplace model offline • Work closely with UI/ UX Research & Design Team to understand Users need and improve design • Closely working with Tech. team in order to automate operations by designing a mobile application and web Model • Digital Marketing, Product Growth and User engagement • Drove the month on month acquisition rate by 70% and DAU by 55%. • Launched Ricult X (B2B version of Farmer App) in Pakistan and Thailand. • Launched Ricult’s agri discussion forum feature to increase daily engagement rates. • Launched Pakistan’s first digital agriculture platform for farmers’ financing. • Introduced in-kind collateral-free financing and 48 hours crop payment option for farmers. • Developed a network of strategic partners that includes farmers, dealers, input supply companies and output buyers. • In order to scale up, launched the “closed-loop project” which covers entire agricultural value chain i-e from seed to feed. • Worked on rural market ,Built Input Marketplace in agricultural E-com and network of vendors Show less



Daraz

• Singapore
• Technology, Information and Internet
• 700 & Above Employee

• Brand Manager | Daraz.pk (Alibaba Group)

  • Apr 2016 - Jun 2018

  Worked as Brand Manager (Key Accounts)| Home & Living ,the biggest Category in assortment which is performing outstanding in growth on Daraz.pk Won the award for Innovator of the Year 2107 for exceptional performance for developing Category. Achieved 500% Plus Growth in one year for the Category NMV Some of the job responsibilities includes: • Looking after major key accounts and Brands’ online presence on daraz.pk • Establish and manage partnerships with brands, key innovation… Show more Worked as Brand Manager (Key Accounts)| Home & Living ,the biggest Category in assortment which is performing outstanding in growth on Daraz.pk Won the award for Innovator of the Year 2107 for exceptional performance for developing Category. Achieved 500% Plus Growth in one year for the Category NMV Some of the job responsibilities includes: • Looking after major key accounts and Brands’ online presence on daraz.pk • Establish and manage partnerships with brands, key innovation launches & working with cross-functional teams in the development & execution of brands initiatives, including new product launches, for a successful transition and oversee day to day management of brands campaigns. • Pitching to partners, new deals, negotiating margins to ensure maximum profitability for mutual benefit by discussing key financial drivers, provide input into volume and profit objectives. • Developing sales and marketing strategies to boost sales and increase brands' online presence, ensuring smooth operational flow. • Analyzing business intelligence reports to revisit pricing decisions and category mix, working with internal teams to ensure brand information is as up to date as possible (Qc, Price, Stocks, Accounts, Customer Services, Order processing, Warehouse etc). • Developing and executing a monthly business plan in conjunction with Category Head for organic and campaign performance to deliver key accounts targets. • Recommend and test innovative strategies to efficiently drive brand growth. • Use data-driven insights to build cohesive, compelling business cases/proposals to gain buy-in to invest from senior leadership and Performance Reporting to Management. • Support leadership on long-range strategic planning and collaborate with cross-functional business partners on a variety of high-impact initiatives. • Nurture and develop long lasting relationships with Brands & key accounts ,responsible for ensuring seller competitive edge integrity and customer commitment. Show less Worked as Brand Manager (Key Accounts)| Home & Living ,the biggest Category in assortment which is performing outstanding in growth on Daraz.pk Won the award for Innovator of the Year 2107 for exceptional performance for developing Category. Achieved 500% Plus Growth in one year for the Category NMV Some of the job responsibilities includes: • Looking after major key accounts and Brands’ online presence on daraz.pk • Establish and manage partnerships with brands, key innovation… Show more Worked as Brand Manager (Key Accounts)| Home & Living ,the biggest Category in assortment which is performing outstanding in growth on Daraz.pk Won the award for Innovator of the Year 2107 for exceptional performance for developing Category. Achieved 500% Plus Growth in one year for the Category NMV Some of the job responsibilities includes: • Looking after major key accounts and Brands’ online presence on daraz.pk • Establish and manage partnerships with brands, key innovation launches & working with cross-functional teams in the development & execution of brands initiatives, including new product launches, for a successful transition and oversee day to day management of brands campaigns. • Pitching to partners, new deals, negotiating margins to ensure maximum profitability for mutual benefit by discussing key financial drivers, provide input into volume and profit objectives. • Developing sales and marketing strategies to boost sales and increase brands' online presence, ensuring smooth operational flow. • Analyzing business intelligence reports to revisit pricing decisions and category mix, working with internal teams to ensure brand information is as up to date as possible (Qc, Price, Stocks, Accounts, Customer Services, Order processing, Warehouse etc). • Developing and executing a monthly business plan in conjunction with Category Head for organic and campaign performance to deliver key accounts targets. • Recommend and test innovative strategies to efficiently drive brand growth. • Use data-driven insights to build cohesive, compelling business cases/proposals to gain buy-in to invest from senior leadership and Performance Reporting to Management. • Support leadership on long-range strategic planning and collaborate with cross-functional business partners on a variety of high-impact initiatives. • Nurture and develop long lasting relationships with Brands & key accounts ,responsible for ensuring seller competitive edge integrity and customer commitment. Show less



Buksh Group

• Retail
• 1 - 100 Employee

• Head Of Sales Operations

  • Feb 2014 - Apr 2016

  Some of the job responsibilities working as Head of Retail Operations & Marketing included: • Being Retail Operations Head, to develop, implement, review and monitoring the retail operations, operating plans and budget for all departments in store i.e. Grocery, Crockery, Ready to wear Clothes cosmetics etc. • To grow sales profit, and to motivate staff to achieve this same goal and directly reporting to CEO. • To take care of Operations of EXIST clothing brand own by HKB. • Vendor… Show more Some of the job responsibilities working as Head of Retail Operations & Marketing included: • Being Retail Operations Head, to develop, implement, review and monitoring the retail operations, operating plans and budget for all departments in store i.e. Grocery, Crockery, Ready to wear Clothes cosmetics etc. • To grow sales profit, and to motivate staff to achieve this same goal and directly reporting to CEO. • To take care of Operations of EXIST clothing brand own by HKB. • Vendor management, support HR department to effectively recruit, induct, lead, manage, train and develop staff to agreed procedures and standards. • To Support Sales & Marketing department in planning, implementing new promotions, discounts and campaigns to maintain, improve visual merchandising for customer’s attraction. • To give support to staff so they have the opportunity to develop their skills in the role and to achieve growth in sales and take responsibility for personal and professional development of staff. • To ensure that all performance issues, and other issues within the store. • To promote a customer care approach within the retail business, investigating complaints or issues of poor customer care, both timely and efficiently. • To maintain beneficial working relationships with other departments i.e. Admin and supply chain. • To supervise the warehouse operation, other daily store operations and fortnightly reporting. Show less Some of the job responsibilities working as Head of Retail Operations & Marketing included: • Being Retail Operations Head, to develop, implement, review and monitoring the retail operations, operating plans and budget for all departments in store i.e. Grocery, Crockery, Ready to wear Clothes cosmetics etc. • To grow sales profit, and to motivate staff to achieve this same goal and directly reporting to CEO. • To take care of Operations of EXIST clothing brand own by HKB. • Vendor… Show more Some of the job responsibilities working as Head of Retail Operations & Marketing included: • Being Retail Operations Head, to develop, implement, review and monitoring the retail operations, operating plans and budget for all departments in store i.e. Grocery, Crockery, Ready to wear Clothes cosmetics etc. • To grow sales profit, and to motivate staff to achieve this same goal and directly reporting to CEO. • To take care of Operations of EXIST clothing brand own by HKB. • Vendor management, support HR department to effectively recruit, induct, lead, manage, train and develop staff to agreed procedures and standards. • To Support Sales & Marketing department in planning, implementing new promotions, discounts and campaigns to maintain, improve visual merchandising for customer’s attraction. • To give support to staff so they have the opportunity to develop their skills in the role and to achieve growth in sales and take responsibility for personal and professional development of staff. • To ensure that all performance issues, and other issues within the store. • To promote a customer care approach within the retail business, investigating complaints or issues of poor customer care, both timely and efficiently. • To maintain beneficial working relationships with other departments i.e. Admin and supply chain. • To supervise the warehouse operation, other daily store operations and fortnightly reporting. Show less



Nishat Mills Ltd.

• Pakistan
• Textile Manufacturing
• 700 & Above Employee

• Export Executive (Export Marketing)

  • May 2012 - Aug 2013

  Some of the job responsibilities working as Export Officer in Grey Marketing included: Yarn sales and purchase, Yarn supply chain management, Yarn stock report and inventory management, Handling inquiries from grey fabric and booking yarn accordingly. Establish and maintain relationship with vendors and suppliers, Supervising daily, fortnightly reporting and take care of yarn supply. Some of the job responsibilities working as Export Officer in Grey Marketing included: Yarn sales and purchase, Yarn supply chain management, Yarn stock report and inventory management, Handling inquiries from grey fabric and booking yarn accordingly. Establish and maintain relationship with vendors and suppliers, Supervising daily, fortnightly reporting and take care of yarn supply.



SAAB SHOES PVT LTD

• LAHORE

• Assistant Manager Sales

  • Jun 2007 - Apr 2012

  Have been working with the wholesale and retail dealer of pioneer shoe companies like BATA & SERVICE. Some of the job responsibilities included: B2B sales , Retail and whole sale Both ,Update records for Inventory management , stock reports , Supply chain management ,Products Sales & Marketing ,Staff Supervision, bank dealings and other documentation, To greet customers and meetings with clients / vendors for business development. Have been working with the wholesale and retail dealer of pioneer shoe companies like BATA & SERVICE. Some of the job responsibilities included: B2B sales , Retail and whole sale Both ,Update records for Inventory management , stock reports , Supply chain management ,Products Sales & Marketing ,Staff Supervision, bank dealings and other documentation, To greet customers and meetings with clients / vendors for business development.