Haeryung Cho

Media Planner at TBWA Korea
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Contact Information
us****@****om
(386) 825-5501
Location
Yongin, Gyeonggi, South Korea, KR
Languages
  • 한국어 Native or bilingual proficiency
  • Chinese Professional working proficiency
  • English Full professional proficiency
Skills

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Bio

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Credentials

  • DV360(Display Video) Google Marketing Platform
    Jellyfish
    Sep, 2021
    - Nov, 2024
  • Google AdWords certification - video advertising
    Google
    Mar, 2017
    - Nov, 2024

Experience

  • TBWA Korea
    • South Korea
    • Advertising Services
    • 1 - 100 Employee
    • Media Planner
      • Dec 2016 - Present

      Integrated Media Strategy Engagement - Planned total media strategy and execution plan for clients, including TV, IPTV, radio, outdoor, newspaper, magazine, and digital media (paid social, OTT, programmatic, branded contents etc) -Led conference call with global client Carlsberg group for launching new brand in Korea when Japanese product boycott period and succeed launching the brand as substitution for Asahi with GRP KPI 120% in short time -Developed media proposal for branding furniture client Iloom and achieved in increasing brand awareness by 7%P than previous research with changing main media from TV to digital only. By tracking consumers' journeys with DV360, GA and Campaign Manager, challenged previous media strategy and improved CPV by 35% -Planned TV and OOH strategies for CJENM movie “Extreme Job(극한직업)” and reached 16M audiences via elaborate TV program buying Media Campaign Execution & Performance management -Managed client’s digital campaign from setting to monitoring performance with Google Ads, DV360 and other paid social platforms such as Naver, Facebook and Instagram -Grow SSF SHOP (Samsung fashion) at SOV 2nd within the fashion category via efficient media plan for both TV and digital media. Gained 40% sales growth, 55% keyword search query increase compared to same period previous year via agile media execution based on weekly performance. -Executed client “SSG’s one-week sale festival” digital campaign with >30 creatives, managing >7 digital media and over-achieved target KPI by 25% for each media Data Organizing -Created TV rating reports daily, weekly for the teams and clients to show trends and help them decide which TV programs advertising inventory they should buy Show less

  • Peoplegate
    • Seoul, South Korea
    • Business Partnership Manager
      • Jun 2015 - Aug 2015

      Internship Sales and Business Development o Achieved > 300 app installation a day by conducting a lecture for university students and liaised for a sponsorship, generating 2 long term contracts and established company’s monthly event o Developed and managed partnerships for app promotion Internship Sales and Business Development o Achieved > 300 app installation a day by conducting a lecture for university students and liaised for a sponsorship, generating 2 long term contracts and established company’s monthly event o Developed and managed partnerships for app promotion

Education

  • 이화여자대학교
    Bachelor, Chinese language and literature, Economics
    2012 - 2017
  • 复旦大学
    Chinese literature
    2013 - 2014

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