Haena Seongsin Kim

CEO at Beyond Classrooms
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Contact Information
Location
Shanghai, China, CN
Languages
  • Korean -
  • Nepali -
  • English -
  • English, Old (ca.450-1100) -
  • English, Middle (1100-1500) -

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John Riddle

I have been working for major Fortune 100 firms for over 40 years. When I was in my early 30s, I moved into my first leadership level role. In that role I learned quickly from a great teacher, that the primary key factor was to be a great judge of talent. Haena is a perfect example. She has high intellectual horse power, with a great attitude for teaming and strong work ethic. But, what really makes Haena different, is she is a great human being, with a wonderful personality and a kind heart. As the President & CEO of a mid-size company here in California, I can tell you I wish I could have Haena here working with us. She is a rare talent. JR

Arti Sokol

Haena is very attentive to details and can focus on the big picture at the same. During my job at BXB, Haena has helped me and other colleagues a lot. She has a vast variety of skills, ranging from writing and editing to hardcore BD direct sales capabilities. I would definitely recommend her as a valuable team member at any growing company.

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Experience

    • Education
    • 1 - 100 Employee
    • CEO
      • Dec 2022 - Present

      Beyond Classrooms is an school trips company for schools looking for educational travel abroad. All of our programs are curated around learning principles such as Kohl’s theory of experiential education, problem based learning, and game based learning theories. Our team has a combined 100,000 hours of teaching experience. Beyond Classrooms is the ultimate solution for learning outside the classroom and school trips abroad. Beyond Classrooms is the project I've been building up to my entire career and I am incredibly grateful for the inspiring team that I work with.

    • Education
    • Director
      • Jan 2020 - Present

      Working to curate experiential learning opportunities through travel, workshops, and activities that foster mindsets of sustainability, service, bravery and creative problem solving.

    • Deputy Director
      • Jan 2020 - Apr 2020

      Curating, managing and delivering unique, transformative learning experiences outside conventional settings for students of all ages.

    • Germany
    • Business Consulting and Services
    • 1 - 100 Employee
    • Head of KORMKT
      • Jun 2019 - Dec 2019

    • United Kingdom
    • Travel Arrangements
    • 1 - 100 Employee
    • Head Of Education
      • Jan 2018 - May 2019

      Created experiential learning programs for all ages with a heavy focus on project based learning using holistic learning frameworks, classroom curriculum continuity, tailored teaching materials, and bilateral service learning. Ovesaw operational, sales, and marketing departments across multiple business divisions ensuring excellent product quality and a 95% client retention rate while partnering with world-class institutions such as Eton College, University of Michigan, Princeton, Dulwich Colleges, Nord Anglia, Harrow and the ESF schools foundation. Surveyed, vet, and developed new educational activities & experiences in various geographical regions to be added to the programs company portfolio Responsible for keeping the company abreast of forward-thinking educational strategies and insights such as IB-CAS, 21st century learning, project based learning, service learning, as well as longitudinal bi-lateral service mindsets. Spearheaded the rebrand from The Dragon Trip to The Learning Adventure, holding strategic meetings to formulate the company mission statement, product direction, as well as long term sales, marketing, & business development timelines

    • China
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Head Of Education
      • Jan 2017 - May 2019

      Designing and executing amazing experiential learning trips for the world's best schools and institutions. Responsible for market development and management in Asia, Oceania, S. America & Africa. Providing educational insight and innovation across all product and business teams.

    • Head of Sales
      • Feb 2014 - Jan 2017

      - Strategic Planning [Overall, Sales, Marketing]- Product Development & Innovations- Management - Contracting & Negotiations- Pricing & Promotional Planning- Global product launch executions- Departmental Summaries & Reports- HiringThe Dragon Trip was set up to provide the most affordable and adventurous backpacking trip through China. Now, four years down the line The Dragon Trip is the world leader in China Adventure with divisions spanning across Youth Adventure Travel, Volunteer Trips, School Trips, Tailored Itineraries and Tours, and Boutique Adventure Travel. The Dragon Trip is a recognized supplier to worldwide companies such as STA Travel, Real Gap, Asia Venture, TUI PLC and CRCC Asia. Our main office is in Shanghai with branches in Beijing, London, San Fransisco, Hong Kong and Sydney. With over 96% of customers providing us with four and five-star ratings, The Dragon Trip is proud to say that we are the best, and most budget-friendly, option for anybody wishing to experience the Real China.

    • Head of Asia, Australasia, S.America, Africa Market
      • Jan 2016 - 2016

      - Educational Travel Curriculum Consulting & Execution- Strategic Planning [Overall, Sales, Marketing]- Product Development & Innovations- Management - Contracting & Negotiations- Pricing & Promotional Planning- Global Product Launch Executions- Departmental Summaries & Reports- HiringGenerated revenues of over 2M USD in less than 2 years from a new department of business in a never-before-explored industry and 4M USD overall during tenure Doubled sales from all new geographical areas of business development YoY for every fiscal yearWrote creative briefs for video, photo, copy, and printed content produced for a variety of platforms including but not limited to blogs, advertisement videos, website design, posters, flyers, exhibitor materials etc… Planned yearly calendars for social media, traditional, online creative content based on the consumer behavior of clients ensuring that brand messaging was up to date, relevant and building organic rapport with clientsOversaw direct email marketing campaigns resulting in sales conversions of no less than 500,000USD to dateGave direction for SEO short and long tail keywords to target achieving 1st page ranking for all targeted keywords

    • China
    • Business Consulting and Services
    • 1 - 100 Employee
    • Analyst
      • Nov 2013 - Dec 2013

      Conducted interviews with top Korean industrial materials companies’ buyers and product engineers to gauge and analyze the current fiber optic cable materials market in South Korea.Worked closely with a global top tier client to optimally strategize means of winning the competition, and satisfying potential customers in the multi-billion dollar Korean industrials materials market. Managed a team of four interns leading research, compilation, edits, later submitting their work for review with CEO and client in PPT and Excel format.

    • South Korea
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Home Appliances Regional Sales Coordinator
      • Feb 2013 - Jul 2013

      Assist in coordination on group shows, Show budget, Coordination with Marketing and Home Electronics, Manage and maintain department budget, Meeting preparation for HA Regional Sales Meetings, Key contact for expense reports/issues for regional team, Interact with regional team as key member to support regional initiatives

    • Executive Assistant to SVP
      • Jan 2013 - Feb 2013

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Founding Co-President
      • Jan 2012 - Jun 2012

      What The F, a women's health magazine here on campus that will tell the whole story. The F stands for feminism, femininity, and our protestations against the way women's health is being delivered to us by the media today. For a world-reknowned university where we consider ourselves the front-runners of equality and social change, we think this will be a vital addition to our community. Our goal is to provide a periodical released every 28 days to all women on campus (and any interested and brave men). This magazine aims to educate and unite readers in our womanhood through a humorous, edgy, informative, and accurate publication that is accessible to women of all social groups. It will includes articles, resources, and graphics on women's mental, physical, emotional, and sexual health.

    • United States
    • Restaurants
    • Server
      • Oct 2009 - Jun 2012

    • United States
    • Political Organizations
    • 1 - 100 Employee
    • Board Member
      • Feb 2011 - Dec 2011

    • Executive Board Member
      • Sep 2009 - Sep 2010

Education

  • University of Michigan
    Bachelor of Arts (B.A.), English Language and Literature/Letters
    2008 - 2012
  • lincoln school
    2005 - 2008

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