Senior Manager, Brand Partnerships

• Mar 2023 - Present

Partnerships Marketing Consultant

• Jul 2021 - Oct 2022

Business Development

• Nov 2020 - Jan 2021

Developed and delivered personalized sales pitch that secured a major contract with largest lounge and underwear company in the US ($100M annually)Created cost analyses, tailored to the specific business model/industry & business goals, for prospective clients Built case studies based on current client performance data to present to prospective clientsManaged sales pipeline in Salesforce from Lead to OpportunityParticipated in new business calls from initial discovery to cost analysis and proposal delivery Show less

Customer Success Manager - Affiliate Marketing

• Apr 2019 - Jan 2021

Managed & maintained a portfolio of 4-6 ecommerce clients, engaging in weekly updates on affiliate program performance and growth opportunitiesCreated, presented, and implemented quarterly business reviews and annual plans based on unique client KPIs and financial goalsDiversified client publisher mix to include: content/media publications, coupon, loyalty, & strategic tech partnersDeveloped strategic cost savings plans to increase incremental revenue and ROAs while decreasing CAC for managed client portfolioManaged $150k in monthly marketing budget for a variety of global eCommerce retailersDeveloped strong partnerships with top content publishers, including: USA Today, Meredith Corp., Conde Nast, and Business Insider, to secure strategic placements for clients, increasing brand awareness and revenue by 25%Uncovered and resolved conversion pixel tracking issue, increasing affiliate growth & revenue monthly by 30%Monitored and managed affiliate publishers ™+ and SEM compliance for clientsCreated and monitored brand content calendar to remain up to date on client promotionsDesigned and uploaded HTML newsletters and relevant text links to affiliate networks to ensure publishers are up to speed on upcoming promotionsSupported Business Development team on building relationships with and proposals for prospective clientsFostered strong client-agency relationships resulting in the expansion of SOWs to include parent companies & client referrals Show less

Marketing Analyst

• Jan 2019 - Apr 2019

Promoted within 5 months to CSMCreated weekly reports using affiliate network data (Impact Radius, CJ, Rakuten, etc.) on program performance for review during client updates Proactively audited clients’ affiliate publisher lists to remove inactive and fraudulent publishers, increasing program efficiency Developed deep understanding of subscription service business models to increase overall customer LTV and retentionChampioned active discovery, recruitment, and activation of affiliate publishers Show less

Research Assistant

• Jan 2018 - May 2018

Prepared and wrote ethics protocol for a study involving the evaluation of interpersonal relationships. Additionally, I designed, replicated and furthered experimental research analyzing testosterone levels and interpersonal relationships. Prepared and wrote ethics protocol for a study involving the evaluation of interpersonal relationships. Additionally, I designed, replicated and furthered experimental research analyzing testosterone levels and interpersonal relationships.

Peer Counselor

• Sep 2017 - May 2018

Provided peer counseling support and guidance for elementary and middle school aged children in Lewisburg schools, including children with learning deficits and cognitive impairments. I served as an intermediary between students, teachers, and guidance counselors. The Listening Post is a non-profit that relies heavily on community support and grants. I did some fundraising and developed a fundraising plan for the Lewisburg Listening Post, including phone solicitations, planning a gala, and community outreach, ultimately increasing grant funding from $3,000 to $11,000 Show less

Psychology Professor Hiring Committee Member

• Feb 2017 - Apr 2017

Conducted interviews with each candidate. Sat through and observed each candidates' lecture. Completed extensive evaluations on each candidate's qualifications, content, style, behavior, and interpersonal skills. It is important in a small liberals arts school, and very close interconnected psychology department that candidates values fit what the department values. Making sure of a good fit was much of my job. After evaluating each candidate I provided extensive feedback the the department regarding each candidate's potential fit. Show less

Online Media and Alumni Engagement Director

• Jan 2016 - Dec 2016

- Updated Epsilon Pi chapter website - Coordinated and updated all social media notifications and announcements including the Facebook page - Primary contact for all Epsilon Pi chapter alumnae - Updated the Alumnae Facebook page - Created and distributed invitations to events such as Founders Day and Homecoming - Wrote and distributed the biannual newsletter For the Court Appointed Special Advocates (CASA) program, I helped manage the CASA 5k in Lewisburg, PA that happens in both the fall and spring for 2 years. This included planning the race route, gathering and organizing volunteers and volunteer stations, and getting participants. Show less

Psychology Research Fellow

• Jun 2016 - Oct 2016

• Conducted a review of the literature on personality traits, coping mechanisms, and fear assessments • Prepared and wrote research ethics protocol • Assisted in the design and execution of experimental and survey research • Prepared weekly research reports • Collaborated with a research team to conduct and analyze research examining courage in fearful situations • Conducted a review of the literature on personality traits, coping mechanisms, and fear assessments • Prepared and wrote research ethics protocol • Assisted in the design and execution of experimental and survey research • Prepared weekly research reports • Collaborated with a research team to conduct and analyze research examining courage in fearful situations