Hadiya Matthews
Social Media and Community Associate at WILL Perform PBC- Claim this Profile
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Bio
Experience
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WILL Perform PBC
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United States
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Personal Care Product Manufacturing
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1 - 100 Employee
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Social Media and Community Associate
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Aug 2022 - Present
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Sydney on the Scene
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Public Relations and Communications Services
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1 - 100 Employee
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Public Relations Assistant
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Aug 2022 - Present
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Plus Products Inc.
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Personal Care Product Manufacturing
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1 - 100 Employee
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Marketing Intern
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Jul 2021 - Aug 2022
- Garnered over 1.5 Million views on TikTok and Instagram Reels with quality video content as PLUS' main content creator - Seeded over 2000+ influencers, assisted with influencer gifting initiatives, and managed the brand's influencer database - Collaborated with Marketing Team to create social content for PLUS' nationwide Target store launch and new product launches - Maintained valuable customer service via email and social platforms Marketing - Garnered over 1.5 Million views on TikTok and Instagram Reels with quality video content as PLUS' main content creator - Seeded over 2000+ influencers, assisted with influencer gifting initiatives, and managed the brand's influencer database - Collaborated with Marketing Team to create social content for PLUS' nationwide Target store launch and new product launches - Maintained valuable customer service via email and social platforms Marketing
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Maybelline New York
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Portugal
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Retail
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1 - 100 Employee
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Student Brand Ambassador
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Feb 2020 - Dec 2020
- Created content advertising and promoting Maybelline and Maybelline products on personal social media platforms; Instagram, Twitter, Tik Tok, Snapchat - Hosted 8 campus-wide tabling and gifting events while increasing brand perception with peers - Increased awareness toward 8 promotions and product launches via word-of-mouth and social channels - Drove customer loyalty, sales, and product engagement through product-specific links and product sample initiatives - Created content advertising and promoting Maybelline and Maybelline products on personal social media platforms; Instagram, Twitter, Tik Tok, Snapchat - Hosted 8 campus-wide tabling and gifting events while increasing brand perception with peers - Increased awareness toward 8 promotions and product launches via word-of-mouth and social channels - Drove customer loyalty, sales, and product engagement through product-specific links and product sample initiatives
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Alpha Phi International Fraternity
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United States
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Non-profit Organization Management
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700 & Above Employee
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Vice President of Marketing Eta Lambda
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Nov 2019 - Nov 2020
- Oversaw all social media platforms: Twitter, Instagram, Facebook, and VSCO - Designed and updated official chapter’s website - Coordinated with fellow Vice Presidents to schedule and plan 10 events for the chapter including photoshoots, philanthropy events, recruitment, and sisterhood events - Marketed and advertised all events and accomplishments for the organization through graphics, ads, videos, and in-feed posts across social channels - Oversaw all social media platforms: Twitter, Instagram, Facebook, and VSCO - Designed and updated official chapter’s website - Coordinated with fellow Vice Presidents to schedule and plan 10 events for the chapter including photoshoots, philanthropy events, recruitment, and sisterhood events - Marketed and advertised all events and accomplishments for the organization through graphics, ads, videos, and in-feed posts across social channels
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George Mason University
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United States
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Higher Education
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700 & Above Employee
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Front Desk Assistant
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Nov 2018 - May 2019
- Assisted head staff with housing programming events and assisted in various auditing by organizing student paperwork while establishing housing procedures Served as the face of George Mason University Housing - Assisted housing needs, requests, and questions for 15 dormitories including freshman, transfers, and upperclassman - Abided by the Family Educational Rights and Privacy Act regulations and community guidelines - Assisted head staff with housing programming events and assisted in various auditing by organizing student paperwork while establishing housing procedures Served as the face of George Mason University Housing - Assisted housing needs, requests, and questions for 15 dormitories including freshman, transfers, and upperclassman - Abided by the Family Educational Rights and Privacy Act regulations and community guidelines
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Education
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George Mason University
Undergraduate, Dance