Experience

Sydney on the Scene

• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Assistant

  • Aug 2022 - Present

  - Oversee doorway entry and support PR Manager for launch and campaign events: organizing and setting up, picking up event assets, assisting client needs, and tracking attendee database - Organize client folders, influencer databases, and pitching documents - Track social clips featuring our clientele - Oversee doorway entry and support PR Manager for launch and campaign events: organizing and setting up, picking up event assets, assisting client needs, and tracking attendee database - Organize client folders, influencer databases, and pitching documents - Track social clips featuring our clientele



WILL Perform PBC

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing and Community Associate

  • Aug 2022 - Aug 2023

  - Engaged with Will Perform community through Social Media channels - Partnered with Chief Marketing Officer to develop and manage Influencer Marketing Program - Managed PR agency partnership and support Marketing and Sales teams’ event/sampling efforts - Supported the Brand with market research and category analysis, including quarterly competitive landscape audits, product gap/opportunity analysis, and pricing analysis to help inform ongoing product and positioning strategy - Assisted in creative production for campaign video shoots - Curated retail launch campaign mailer for influencer gifting Show less



Plus Products Inc.

• Personal Care Product Manufacturing
• 1 - 100 Employee

• Marketing Intern

  • Jul 2021 - Aug 2022

  - Garnered over 1.5 Million views on TikTok and Instagram Reels with quality video content as PLUS' main content creator - Seeded over 2000+ influencers, assisted with influencer gifting initiatives, and managed the brand's influencer database - Collaborated with Marketing Team to create social content for PLUS' nationwide Target store launch and new product launches - Maintained valuable customer service via email and social platforms Marketing - Garnered over 1.5 Million views on TikTok and Instagram Reels with quality video content as PLUS' main content creator - Seeded over 2000+ influencers, assisted with influencer gifting initiatives, and managed the brand's influencer database - Collaborated with Marketing Team to create social content for PLUS' nationwide Target store launch and new product launches - Maintained valuable customer service via email and social platforms Marketing



Maybelline New York

• Portugal
• Retail
• 1 - 100 Employee

• Student Brand Ambassador

  • Feb 2020 - Dec 2020

  - Created content advertising and promoting Maybelline and Maybelline products on personal social media platforms; Instagram, Twitter, Tik Tok, Snapchat - Hosted 8 campus-wide tabling and gifting events while increasing brand perception with peers - Increased awareness toward 8 promotions and product launches via word-of-mouth and social channels - Drove customer loyalty, sales, and product engagement through product-specific links and product sample initiatives - Created content advertising and promoting Maybelline and Maybelline products on personal social media platforms; Instagram, Twitter, Tik Tok, Snapchat - Hosted 8 campus-wide tabling and gifting events while increasing brand perception with peers - Increased awareness toward 8 promotions and product launches via word-of-mouth and social channels - Drove customer loyalty, sales, and product engagement through product-specific links and product sample initiatives



Alpha Phi International Fraternity

• United States
• Non-profit Organization Management
• 700 & Above Employee

• Vice President of Marketing Eta Lambda

  • Nov 2019 - Nov 2020

  - Oversaw all social media platforms: Twitter, Instagram, Facebook, and VSCO - Designed and updated official chapter’s website - Coordinated with fellow Vice Presidents to schedule and plan 10 events for the chapter including photoshoots, philanthropy events, recruitment, and sisterhood events - Marketed and advertised all events and accomplishments for the organization through graphics, ads, videos, and in-feed posts across social channels - Oversaw all social media platforms: Twitter, Instagram, Facebook, and VSCO - Designed and updated official chapter’s website - Coordinated with fellow Vice Presidents to schedule and plan 10 events for the chapter including photoshoots, philanthropy events, recruitment, and sisterhood events - Marketed and advertised all events and accomplishments for the organization through graphics, ads, videos, and in-feed posts across social channels



George Mason University

• United States
• Higher Education
• 700 & Above Employee

• Front Desk Assistant

  • Nov 2018 - May 2019

  - Assisted head staff with housing programming events and assisted in various auditing by organizing student paperwork while establishing housing procedures Served as the face of George Mason University Housing - Assisted housing needs, requests, and questions for 15 dormitories including freshman, transfers, and upperclassman - Abided by the Family Educational Rights and Privacy Act regulations and community guidelines - Assisted head staff with housing programming events and assisted in various auditing by organizing student paperwork while establishing housing procedures Served as the face of George Mason University Housing - Assisted housing needs, requests, and questions for 15 dormitories including freshman, transfers, and upperclassman - Abided by the Family Educational Rights and Privacy Act regulations and community guidelines