Head of Content

• Jun 2021 - Present

• Successfully managed media partnerships with renowned publications such as Vogue, Cosmopolitan, Vanity Fair, Traveller, and Harper's Bazaar, resulting in increased brand visibility and recognition. • Coordinated and directed photoshoots, collaborating with stakeholders to gather requirements and create compelling visual content. • Developed comprehensive content plans and strategies, resulting in an enhanced online user journey and increased engagement across social media platforms. • Utilized data-driven insights and analytics to evaluate content performance and make informed decisions, leading to continuous innovation and improved marketing strategies. • Implemented SEO techniques to optimize website traffic and improve search engine rankings. • Established and maintained effective relationships with influencers, resulting in improved product communication and brand optimization. Show less

Social Media & Marketing Consultant

• 2020 - Present

• Developed and executed successful social media strategies, resulting in increased brand awareness and customer engagement. • Generated and published highly engaging daily content, resulting in a significant growth in followers and community interactions. • Optimized company pages on various social media platforms, leading to increased visibility and enhanced brand presence. • Moderated user-generated content, maintaining a positive online community environment and ensuring brand reputation. • Created syndication schedules and editorial calendars, effectively managing time and resources. • Successfully coordinated with influencers, driving product awareness and optimization for client brands. • Led end-to-end execution of marketing programs, collaborating with internal teams and delivering successful outcomes. • Analyzed customer insights, consumer trends, and market analysis to develop data-driven marketing strategies that resulted in improved campaign performance. • Leveraged email marketing, performance marketing, and lead nurturing tactics to enhance customer acquisition and retention. • Contributed to the creation of mood boards and attended photoshoots, ensuring visual consistency and brand representation. Show less

Digital Account Manager

• Aug 2014 - Jun 2021

• Managed social media communication and marketing, establishing the digital department and achieving significant growth in client accounts.• Developed cohesive social media plans, integrating various media channels and driving lead generation.• Monitored social media performance, optimized engagement strategies, and implemented innovative solutions, resulting in increased brand reach and customer engagement.• Oversaw brand content distribution through websites, ensuring creative execution and effective messaging that resonated with target audiences.• Managed and tracked analytics of digital executions, influencing and improving the overall communications strategy.• Served as a copywriter for ads, brochures, websites, and other advertising channels, delivering persuasive and impactful messaging.• Conducted market research, analyzed competitors, and stayed up-to-date with industry trends, contributing to effective campaign strategies. Show less

Copywriter

• 2014 - Aug 2014

• Write copy for clients' ads, brochures, TV spots, radio, and other forms of advertising.• Research the technical properties of products.• Develop unique, new concepts.• Write clear and persuasive copy for websites, brochures, ads, and other means of advertising.• Update digital media with timely content.• Perform search engine optimization techniques.• Revise, edit, and proofread content as needed or directed by client.• Research competitors and keep abreast of market trends.• Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team. Show less

Special Education Teacher

• Jun 2012 - Jun 2013