Experience

MPC

• Costa Rica
• Machinery Manufacturing
• 1 - 100 Employee

• Chief Venture Development

  • Nov 2022 - Present

  Jakarta, Indonesia



Amartha

• Indonesia
• Financial Services
• 700 & Above Employee

• Chief Commercial Officer

  • Apr 2019 - Sep 2022

  Scaling up the only grameen fintech in Indonesia aspiring to achieve "Prosperity for Everyone" by providing productive loans to 100% women, across 20k villages in Java, Sumatra and Sulawesi. As Chief Commercial, I was heavily involved in fund raising and investor relations, leading 200+ team members across Funding, Marketing, Product and Technology teams. Highlights: - Refined vision and developed long term strategy beyond the core lending business, i.e., prosperity framework with 4… Show more Scaling up the only grameen fintech in Indonesia aspiring to achieve "Prosperity for Everyone" by providing productive loans to 100% women, across 20k villages in Java, Sumatra and Sulawesi. As Chief Commercial, I was heavily involved in fund raising and investor relations, leading 200+ team members across Funding, Marketing, Product and Technology teams. Highlights: - Refined vision and developed long term strategy beyond the core lending business, i.e., prosperity framework with 4 pillars: increasing income, reducing expenses, accumulating wealth, protecting and growing wealth - Secured USD xx mio funding in 2020 led by Women’s World Banking during Covid period - Funding: Grew source of funds by 8x in value and 6x in number of institution partners, including full recovery of source of funds post pandemic in 16 months - Marketing: Increased top of mind P2P from #6 to Top 3. Expanded reach channels from Instagram, Facebook, Twitter to include YouTube, TikTok, Blog with 12x followers growth. Built in-house performance marketing and PR teams. - Business Development: Launched multiple products targeting borrowers via an “Aplus” application: group buying, bill payment, savings, journaling, payment point. Launched partnership lending to capture adjacent borrower segments, now live with 2 Partners. - Product and Technology: Turned around the organization >60x from 1 update every 7 months (2019) to biweekly deployment across 5 Tribes (Lender, Borrower, Field Officer, Credit Score, Core Banking). Successfully migrated to Temenos 24 Core Banking system. Upgraded Field Officer application to include biometric authentication, digital documents and recently enabling offline submission with auto sending whenever signal is available. Developed crowd funding feature for Lender application to expand reach to mass lender segment with minimum IDR 100k investment size (vs IDR 3mio previously). Initiated and led successful acquihire transaction of a Surabaya based software house. Show less



MatahariMall.com

• Indonesia
• Retail
• 200 - 300 Employee

• CEO

  • Apr 2015 - Mar 2019

  Building #1 omnichannel fashion eCommerce in Indonesia offering the widest and most complete fashion product selections. MatahariMall.com (now Matahari.com) is part of the largest retailer in Indonesia, The Lippo Group (Matahari Department Store, Hypermart, Lippo Malls, Siloam Hospitals, SPH/UPH schools, Cinemaxx, First Media, Bolt, Berita Satu, Aryaduta Hotels, Nobu Bank, Books & Beyond, and many more). MatahariMall.com is bringing a revolutionary O2O (online-to-offline &… Show more Building #1 omnichannel fashion eCommerce in Indonesia offering the widest and most complete fashion product selections. MatahariMall.com (now Matahari.com) is part of the largest retailer in Indonesia, The Lippo Group (Matahari Department Store, Hypermart, Lippo Malls, Siloam Hospitals, SPH/UPH schools, Cinemaxx, First Media, Bolt, Berita Satu, Aryaduta Hotels, Nobu Bank, Books & Beyond, and many more). MatahariMall.com is bringing a revolutionary O2O (online-to-offline & offline-to-online) concept that will allow customers to shop anywhere at any time and collect their goods at hundreds of different retail stores, malls, apartments, train stations, post offices across Indonesia. Our customers are also be able to shop at hundreds of our well-established retail stores and malls, then get their goods delivered to their door effortlessly. Shopping just won't get any easier than this! Highlights: - Led a 800+ employees building business from scratch, launched in 6 months after joining, reported directly to the family, managed 11 direct reports across 9 departments (HR, Legal, Finance, Technology, Product, Marketing, Operations, Sourcing, Business Intelligence) - Launched in 9/9/2015, with aggressive campaign grabbing market share and reached top ecommerce traffic in Indonesia at Jun 2016 - Secured USD 100mio funding in 2016 led by Mitsui & Co - Interacted and coordinated alignment with group’s CEOs with regards to sourcing, pricing, technology, and operations integration - Failed to compete in everything ecommerce space and pivoted to become a fashion ecommerce in 2017, developed and launched 2 private labels to boost PM1 (Profit Margin 1) - Merged online business to department store and became Matahari.com in 2018 - Developed multiple leaders from manager-level at the start to now a C-level in other companies after MatahariMall, proud friend, leader, and mentor of 11+ alumni who are now holding C-level roles in other companies Show less



aCommerce - Ecommerce Solutions for Southeast Asia

• CEO

  • Nov 2013 - Jun 2015

  Greater Jakarta Area, Indonesia Unleashing eCommerce opportunities, one Company at a time. We make go-to-online easy for Brands, Retailers, and eCommerces by providing Execution and Solution supports in Technology, Operations, and Marketing. You think you can work hard & have fun? career.indonesia@acommerce.asia Check out aFamilia video: http://bit.ly/1PBg1VQ Others: aFuntast1c year party: http://bit.ly/1IZO8Da 1st yr achievements: http://bit.ly/1EsL5n8 1) Building organization with a… Show more Unleashing eCommerce opportunities, one Company at a time. We make go-to-online easy for Brands, Retailers, and eCommerces by providing Execution and Solution supports in Technology, Operations, and Marketing. You think you can work hard & have fun? career.indonesia@acommerce.asia Check out aFamilia video: http://bit.ly/1PBg1VQ Others: aFuntast1c year party: http://bit.ly/1IZO8Da 1st yr achievements: http://bit.ly/1EsL5n8 1) Building organization with a soul Instill Work Hard - Have Fun culture in the 200+ people through - Scrum and Kaizen practices across functions - Regular Performance Review with clear Rewards and punishments (based on McKinsey framework) - Hiring disabled people to promote diversity - Employee led CSR events #aKuPeduli - Cross-function and function social events, e.g., #aNoBar (movie night), #aFuntast1c 2) Leading Execution Team in Operations and Marketing By May 2015, we are powering 90+ companies through 7,700 sqm facilities (1 Head Office, 3 Fulfillment Centers). Operations: - Processing up to 10,000+ orders daily - Developing own Delivery mobile app that allows real-time tracking and digital Proof Of Delivery (signature and photo capture) - Developing WMS modules, i.e., QC, Relabeling, PutAway, PickScan, Offline Dropship. Marketing: - 1 of 3 Google Premium SMB Partner in Indonesia - Managing marketing for top e-commerce players: Facebook, Google CPC (GDN, SEM), SEO, Newsletter Marketing, Campaign Management, and Mobile Ad CPA (Cost Per Action). - Providing multi-channel management support to Retailers / Brands. Introduced SIMC (Single Inventory Multi Channel) product, auto allocation of inventory across six different channels (and counting). 3) Leading Sales Acquisitions of major clients, e.g., Two Top 3 offline retailers, Top B2B player, Top 3 MLM fashion, Top 5 eCommerce player, Top Daily Deal, Top catalogue shopping player, Top 3 gadget retailer, Top emerging eCommerce fashion. Show less



Zalora Indonesia

• Managing Director / Co-founder

  • 2012 - Oct 2013

  Greater Jakarta Area, Indonesia 1) Leading the organization to accelerate and maintain high speed growth (xx% m-o-m) to unleash Indonesia's true potential. 2) Focusing on Marketing, Logistics, Technology. 3) Securing more funds. Excerpts of achievements: Marketing: - Led Zalora Indonesia to reach 2,000+ orders per day in less than 18 months. Mostly contributed by non-paid marketing channels, i.e., eDM, direct traffic, social media. - Brought Zalora Indonesia to win 6 awards and 1 final nomination from… Show more 1) Leading the organization to accelerate and maintain high speed growth (xx% m-o-m) to unleash Indonesia's true potential. 2) Focusing on Marketing, Logistics, Technology. 3) Securing more funds. Excerpts of achievements: Marketing: - Led Zalora Indonesia to reach 2,000+ orders per day in less than 18 months. Mostly contributed by non-paid marketing channels, i.e., eDM, direct traffic, social media. - Brought Zalora Indonesia to win 6 awards and 1 final nomination from different respected organizations: MURI as the Biggest Online Fashion in Indonesia, Marketing Award 203 in Market Driving, Innovation, Campaign, Digital Marketing Award 2013 in The Best Website for Online Fashion, ReBI 10 as Biggest Online Fashion and Widest COD coverage in Indonesia, #4 in Top Brand Award 2013 in Online Shopping. - Gathered more than 1,000,000 fans and friends through social media channels (Facebook, Twitter, KakaoTalk) and more than 1,000,000 newsletter subscribers that resultsi n daily traffic of up to 200,000 visitors. Logistics/Operations: - Developed owned delivery service to cover 100% of Jakarta in 3 months with significant cost improvement. - Operated warehouse and customer service with the lowest cost per order over average order value despite having one of the highest fixed cost per order due to property cost. Technology: - Developed local order tracking, bank transfer confirmation, semi-automatic bank transfer reconciliation, online return, payment installment modules. Relevant solutions got replicated to other countries. - Developed virtual fitting room application FitzMe that allows better engagement through social media and mobile audiences. All of the above - could not have done those with different Partner and Team! Thank you ALL! It has been an exciting and fulfilling journey. Show less



McKinsey & Company

• Business Consulting and Services
• 700 & Above Employee

• Engagement Manager

  • 2010 - 2012

  Greater Jakarta Area, Indonesia Excerpts of works: 1) Led due diligence and development of market entry strategy to SEA countries of a giant consumer goods (F&B) company from developed country. Client has formed local partnership and in progress to roll out products. 2) Led due diligence, development of market entry and roll out plan to Indonesia of a consumer basic material company from neighboring SEA country. Client has established presence and got their first project in Indonesia. 3) Developed and led execution… Show more Excerpts of works: 1) Led due diligence and development of market entry strategy to SEA countries of a giant consumer goods (F&B) company from developed country. Client has formed local partnership and in progress to roll out products. 2) Led due diligence, development of market entry and roll out plan to Indonesia of a consumer basic material company from neighboring SEA country. Client has established presence and got their first project in Indonesia. 3) Developed and led execution of accelerated marketing and sales program to increase penetration of broadband. 4) Developed and facilitated management performance review forums for Board of Directors of major state owned enterprise. 5) Assessed gaps and develop blueprint for marketing and sales acceleration for a major consumer electronics company. 6) Advised Director of Marketing and Sales of a telecommunications on rollout of targeted market "attacks", product pricings, multi brands. 7) Developed a conjoint pricing analysis to restructure product pricing and led client to get away from price wars. Immediate impact on topline after implementation of the new pricings, clients followed up with works on other departments. 8) Led Consumer Insight Indonesia, massive consumer surveys on spending and online behaviors covering 44 cities in tier 1 to tier 3, from Sumatra to Indonesia Timur. Show less

• Associate

  • 2007 - 2009

  Greater Jakarta Area, Indonesia Excerpts of works: 1) Advised a corporate secretary of a national company with 25000+ employees transforming from reactive to proactive communications to stakeholders, external, and internal. Main themes included brand building, crisis management, and public relations. 2) Became leading "auditor" of annual manufacturing excellence award in one of SEA countries. Covered multiple industry facilities: medicine, semi conductor, packaging, and oil rig manufacturers. 3) Supported… Show more Excerpts of works: 1) Advised a corporate secretary of a national company with 25000+ employees transforming from reactive to proactive communications to stakeholders, external, and internal. Main themes included brand building, crisis management, and public relations. 2) Became leading "auditor" of annual manufacturing excellence award in one of SEA countries. Covered multiple industry facilities: medicine, semi conductor, packaging, and oil rig manufacturers. 3) Supported transformation of CSR (Corporate Social Responsibility) management from simple good deeds, reactive to more targeted, proactive, and aligned with core businesses where companies would also get benefits in their "supply chain" beyond good publicity. 4) Developed and rolled out Distribution Management System for major telecommunications operator to increase visibility of channels, products distribution, and introduce rewards consequences for distribution partners. 5) Developed rollout plan for a national high speed broadband initiative to ensure viable return for the investment.

• Business Analyst

  • 2005 - 2007

  Greater Jakarta Area, Indonesia Excerpts of works: 1) Formulated retail transformation program for state owned enterprise, piloted, project managed, scaled and sustained program to cover 2000+ retailers, 50000+ front liners. Program remains until now, fully owned by client and acknowledged as transformation symbol by stakeholders, incl. government and public. 2) Supported a family business group to enter telecommunications business, specifically leading BSS, OSS, and IT infrastructure works. 3) Developed a consumer… Show more Excerpts of works: 1) Formulated retail transformation program for state owned enterprise, piloted, project managed, scaled and sustained program to cover 2000+ retailers, 50000+ front liners. Program remains until now, fully owned by client and acknowledged as transformation symbol by stakeholders, incl. government and public. 2) Supported a family business group to enter telecommunications business, specifically leading BSS, OSS, and IT infrastructure works. 3) Developed a consumer strategy for leading telecommunications operator. Recommendations were rolled out successfully and acknowledged as key differentiator from other competitors.



Oracle

• United States
• Warehousing
• 1 - 100 Employee

• Applications Engineer

  • 2002 - 2004

  Developed applications for Lean Manufacturing, part of Oracle E-Business Suite Supply Chain Management. Clients include: Japan automotive manufacturer, home appliance manufacturer, etc.