Samantha HADDAD

Chargée de Mission Mobilités Actives at Communauté d'Agglomération d'Epinal
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Contact Information
us****@****om
(386) 825-5501
Location
Épinal, FR
Languages
  • French Native or bilingual proficiency
  • English Native or bilingual proficiency
  • Spanish Elementary proficiency

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Experience

    • France
    • Government Administration
    • 1 - 100 Employee
    • Chargée de Mission Mobilités Actives
      • Sep 2023 - Present

      Je vais aider au développement de la part modale du vélo et de la marche sur le territoire de la communauté d'agglomération d'Epinal (78 communes / +100 000 habitants) Je vais aider au développement de la part modale du vélo et de la marche sur le territoire de la communauté d'agglomération d'Epinal (78 communes / +100 000 habitants)

    • Switzerland
    • Entertainment Providers
    • 1 - 100 Employee
    • Event Manager
      • Nov 2019 - Oct 2022

  • Veloland Fribourg
    • Fribourg, Canton de Fribourg, Suisse
    • Directrice
      • Jan 2019 - Oct 2019

    • Obtention du CQP Technicien Cycle
      • Sep 2018 - Oct 2018

      Formation continue de 238 heures à Sup de Vélo (théorique et pratique en atelier). CQP obtenu le 18 Octobre 2018. Formation continue de 238 heures à Sup de Vélo (théorique et pratique en atelier). CQP obtenu le 18 Octobre 2018.

    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Travelling around the world for 1 year
      • Jul 2017 - Jun 2018

    • Business Developer / Marketing
      • Jan 2015 - Jul 2017

      Sportsmarketing, Communication, PR, Business Development, Social Media, Event planning for various projects in the Action Sports and Bike Industry Being passionate about the bike industry and clean means of transport, I decided to work on different projects as a business developer and marketing consultant. • I helped an e-bike shop to expand its business by developing B2B partnerships • I helped launching an E-bike sharing platform (Elo.earth) I've also had the… Show more Sportsmarketing, Communication, PR, Business Development, Social Media, Event planning for various projects in the Action Sports and Bike Industry Being passionate about the bike industry and clean means of transport, I decided to work on different projects as a business developer and marketing consultant. • I helped an e-bike shop to expand its business by developing B2B partnerships • I helped launching an E-bike sharing platform (Elo.earth) I've also had the opportunity to share my passion for languages by becoming an English teacher in an IT graduate School in Paris. I taught English for 2 years to more than 300 students aged between 16 and 37. Show less Sportsmarketing, Communication, PR, Business Development, Social Media, Event planning for various projects in the Action Sports and Bike Industry Being passionate about the bike industry and clean means of transport, I decided to work on different projects as a business developer and marketing consultant. • I helped an e-bike shop to expand its business by developing B2B partnerships • I helped launching an E-bike sharing platform (Elo.earth) I've also had the… Show more Sportsmarketing, Communication, PR, Business Development, Social Media, Event planning for various projects in the Action Sports and Bike Industry Being passionate about the bike industry and clean means of transport, I decided to work on different projects as a business developer and marketing consultant. • I helped an e-bike shop to expand its business by developing B2B partnerships • I helped launching an E-bike sharing platform (Elo.earth) I've also had the opportunity to share my passion for languages by becoming an English teacher in an IT graduate School in Paris. I taught English for 2 years to more than 300 students aged between 16 and 37. Show less

    • France
    • Retail
    • 1 - 100 Employee
    • Senior Brand Manager
      • Oct 2016 - Apr 2017

      I created and executed the marketing strategies and programs for Matra / Solex / Easybike I planned and controlled the marketing budget (Trade / Media / Ambassadors / Events…) I supported the launch of new E-bike categories by creating technical content and product stories in collaboration with our engineers : • Speed Bikes range (+45km/h) • Electric Road Bikes : I-Speed Ride & I-Speed Race Carbon • E-MTB / Trekking / Fitness / Urban lines I planned and executed a… Show more I created and executed the marketing strategies and programs for Matra / Solex / Easybike I planned and controlled the marketing budget (Trade / Media / Ambassadors / Events…) I supported the launch of new E-bike categories by creating technical content and product stories in collaboration with our engineers : • Speed Bikes range (+45km/h) • Electric Road Bikes : I-Speed Ride & I-Speed Race Carbon • E-MTB / Trekking / Fitness / Urban lines I planned and executed a national Roadshow (Matra Tour) in close collaboration with our sales team to promote the I-Speed range. The aim was to organize free tests for our key retailers’ end-consumers, enhance sell-out and get feedback. I was in charge of developing a digital strategy for Matra / Solex and Easybike Group Corporate website : http://easybikegroup.com SOLEX : http://www.solexworld.fr/fr/ MATRA : http://matra.com Show less I created and executed the marketing strategies and programs for Matra / Solex / Easybike I planned and controlled the marketing budget (Trade / Media / Ambassadors / Events…) I supported the launch of new E-bike categories by creating technical content and product stories in collaboration with our engineers : • Speed Bikes range (+45km/h) • Electric Road Bikes : I-Speed Ride & I-Speed Race Carbon • E-MTB / Trekking / Fitness / Urban lines I planned and executed a… Show more I created and executed the marketing strategies and programs for Matra / Solex / Easybike I planned and controlled the marketing budget (Trade / Media / Ambassadors / Events…) I supported the launch of new E-bike categories by creating technical content and product stories in collaboration with our engineers : • Speed Bikes range (+45km/h) • Electric Road Bikes : I-Speed Ride & I-Speed Race Carbon • E-MTB / Trekking / Fitness / Urban lines I planned and executed a national Roadshow (Matra Tour) in close collaboration with our sales team to promote the I-Speed range. The aim was to organize free tests for our key retailers’ end-consumers, enhance sell-out and get feedback. I was in charge of developing a digital strategy for Matra / Solex and Easybike Group Corporate website : http://easybikegroup.com SOLEX : http://www.solexworld.fr/fr/ MATRA : http://matra.com Show less

    • United States
    • Retail Apparel and Fashion
    • 400 - 500 Employee
    • French Marketing Manager
      • Jun 2011 - 2014

      I developed and executed marketing strategies to ensure growth of notoriety, market share and profitability of both Fox and Shift Brands in Moto, MTB, BMX, Surf and Wakeboard • Communication/PR : I prepared and implemented the French media and promotional plan (print (covers/ads), digital, product placements, TV host, partnerships, sweepstakes) according to budget • Trade Marketing : I visited shops to collect expectations and needs, I planned and implemented sell-in /sell-out… Show more I developed and executed marketing strategies to ensure growth of notoriety, market share and profitability of both Fox and Shift Brands in Moto, MTB, BMX, Surf and Wakeboard • Communication/PR : I prepared and implemented the French media and promotional plan (print (covers/ads), digital, product placements, TV host, partnerships, sweepstakes) according to budget • Trade Marketing : I visited shops to collect expectations and needs, I planned and implemented sell-in /sell-out programs and I provided marketing support to sales force -> I built cooperative promotions with key retailers and followed up in-store implementation : Shop in Shop programs with key MTB and MX retailers and the best Lifestyle/Apparel core shops (30 in total) increasing sales by +30% in store • Corporate events : I was onsite team leader at 25 events yearly : Crankworx Les 2 Alpes, FISE, Eurobike, MX GPs, Showroom Opening in Anglet, tradeshows, MX Roadshow... -> I successfully spearheaded the European MTB line launch during Crankworx in Les 2 Alpes ensuring a memorable experience for both the Fox Team and the key European retailers. A 4-days-event mixing an international MTB competition with riders getting great coverage and podiums, 2 days dedicated to pre-booking orders and great interactions with the audience (signing sessions / Ride with the Pros…) • Community Management : I managed the Fox Head France Facebook fanpage -> I Reached : +10k fans within 2 years • Athletes sponsoring at european level : detection, contracts, activations, coverage -> I built sustainable relationships with athletes and media partners -> I sent a weekly newsletter to European HQ compiling media/riders’ exposure Show less I developed and executed marketing strategies to ensure growth of notoriety, market share and profitability of both Fox and Shift Brands in Moto, MTB, BMX, Surf and Wakeboard • Communication/PR : I prepared and implemented the French media and promotional plan (print (covers/ads), digital, product placements, TV host, partnerships, sweepstakes) according to budget • Trade Marketing : I visited shops to collect expectations and needs, I planned and implemented sell-in /sell-out… Show more I developed and executed marketing strategies to ensure growth of notoriety, market share and profitability of both Fox and Shift Brands in Moto, MTB, BMX, Surf and Wakeboard • Communication/PR : I prepared and implemented the French media and promotional plan (print (covers/ads), digital, product placements, TV host, partnerships, sweepstakes) according to budget • Trade Marketing : I visited shops to collect expectations and needs, I planned and implemented sell-in /sell-out programs and I provided marketing support to sales force -> I built cooperative promotions with key retailers and followed up in-store implementation : Shop in Shop programs with key MTB and MX retailers and the best Lifestyle/Apparel core shops (30 in total) increasing sales by +30% in store • Corporate events : I was onsite team leader at 25 events yearly : Crankworx Les 2 Alpes, FISE, Eurobike, MX GPs, Showroom Opening in Anglet, tradeshows, MX Roadshow... -> I successfully spearheaded the European MTB line launch during Crankworx in Les 2 Alpes ensuring a memorable experience for both the Fox Team and the key European retailers. A 4-days-event mixing an international MTB competition with riders getting great coverage and podiums, 2 days dedicated to pre-booking orders and great interactions with the audience (signing sessions / Ride with the Pros…) • Community Management : I managed the Fox Head France Facebook fanpage -> I Reached : +10k fans within 2 years • Athletes sponsoring at european level : detection, contracts, activations, coverage -> I built sustainable relationships with athletes and media partners -> I sent a weekly newsletter to European HQ compiling media/riders’ exposure Show less

    • France
    • Retail
    • 700 & Above Employee
    • Department Manager
      • Jun 2010 - Jun 2011

      • I planned my department commercial policy : selecting products’ range, launching in-store promotional operations, managing stock rotation, making annual forecast • I hired, trained and managed 5 sales assistants • I analysed profit/loss reports and launched action plans in a customer-facing environment -> Achievement : Store ranked 1st in the region – 2 M€ department turnover • I planned my department commercial policy : selecting products’ range, launching in-store promotional operations, managing stock rotation, making annual forecast • I hired, trained and managed 5 sales assistants • I analysed profit/loss reports and launched action plans in a customer-facing environment -> Achievement : Store ranked 1st in the region – 2 M€ department turnover

Education

  • ESSCA
    Master 2, Management de la Communication d'Entreprise
    2004 - 2009
  • ETNA, école d'alternance en informatique
    English Teacher, English
    2015 - 2016
  • Jönköping International Business School
    Master 1, Creative Marketing, Environmental and Project Management
    2008 - 2008

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