Experience

TVB

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• EVP, Chief Research Officer

  • Dec 2018 - Present

• SVP, Chief Research Officer

  • Jun 2014 - Present



Syndicated Network Television Association (SNTA)

• Director of Research and Systems

  • Apr 2002 - May 2014

  - Member of management team that rejuvenated Syndicated Television’s image among marketers and media planners, yielding an incremental 3% to the Syndication marketplace- Creates and presents customized sales presentations focused on “business solving” strategies for prospects- Develops targeted perspectives on improving ROI, audience retention in a DVR environment, recall and other metrics- Conceived and programmed dashboard template, which extracts and recaps a prospect’s multiple spending data points, savings days of manual labor and providing a roadmap to SWOT analysis and presentation customization- Extensive examination and mining for relevance of audience measurement, minute by minute ratings, commercial positioning, product usage data, competitive spending/schedules- Strong advocate for Syndicated Television in industry forums. Protected Syndication’s marketplace potential by blocking a plan that didn’t include Syndication at the outset of Nielsen’s initial C3 ratings release



Vantage Media Consulting

• President

  • 2001 - 2002

  - Developed new business with international and online companies as well as small creative agencies- Provided strategic marketing/media direction to introduce products in the U.S. and translate objectives into creative platforms and media channels.



Y&R

• EVP Channel Dir. YR2.1, EVP Media Planning Dir. Media Edge

  • 1998 - 2000

  Executive VP Channel Director YR2.1- Part of management team that pitched and brought in $60 million of new business in six months- Guided startup online companies to establish advertising budgets, targets, geography, creative, channel selection (offline, online), scenarios for launch, and scheduling. Executive VP Media Planning Director Media Edge (Y&R Media Agency)- Oversaw all Kraft Foods planning assignments in New York and Chicago- Led strategic initiatives to revamp media/marketing plans resulting in sales increases and all time high Client satisfaction ratings.



DeWitt Media Inc.

• Executive VP Strategic Director

  • 1989 - 1998

  - Key player in one of the initial “Media Agencies”.- Headed up strategic planning, media research, interactive/Internet planning.



Wells, Rich, Greene Inc.

• SVP Media Planning Director

  • 1987 - 1988



McCann-Erickson Inc.

• SVP Dir. Media Information & New Technologies, Mgr Broadcast Operations & Systems, Assoc. Media Dir

  • 1981 - 1986