VP of Marketing & Business development

• Jun 2022 - Present

VP of Marketing & business development

• Oct 2021 - Sep 2022

• Building and implementing the marketing strategy & KPI’s for both “Trade mobile” and “We Fix”. • Examining markets and outlining strategies for the company in the area of procurement, trade and sales, while improving all value propositions for customers and importers. • Managing a budget and a multi-year work plan. • Establishment & management of a control system for the entire trade and sales departments; sales center, buyers, managers & sales agents, goals, customer service & retention, acquiring new customers. • Drawing up contracts and Negotiating terms in the commercial & marketing aspect with suppliers, customers, and partners, including commercial, financial, and legal terms. • Recognize and develop new business opportunities to increase reach and revenue. Show less

Retail Brand Manager

• Dec 2018 - Jan 2021

• Building the brand retail department and team from the ground up. • Creating and implementing “IQOS Go to Market” strategy. • Defining brand retail marketing strategy & KPI’s, report and achieve to the maximum efficiency. • Running existing brand retail outlet while opening new ones in-line with the RRP & “IQOS” strategy. • Negotiating terms with vendors and partners, including commercial, financial, and legal terms. • Develop and execute the CJ experience, drive acquisition, conversion and maintain customer satisfaction and retention. • Recognize and develop new business opportunities to increase reach and revenue. Show less

P&G Portfolio manager at Promarket

• Jan 2017 - Jul 2018

• Managing customer portfolio including over ten different brands. • Establish, cultivate and maintain positive business and customer relationships with the Clint. • Managing all POSM process. • Troubleshoot and resolve issues in a timely manner and under pressure. • Identify and Manage opportunities of business development. • Analyze and optimize account settings based on specific client needs to drive revenue and increase customer satisfaction. • Manga a budget, conduct negotiations with vendors and executing annual purchase agreements. • Managing ongoing back office administrative tasks. Show less

Clalit aesthetics brand manager

• Mar 2014 - Dec 2016

• Planning and implementing the marketing plan, developing and improving marketing tools, generating leads and managing sales. • Providing professional training and mentoring, as well as integrating work proceedings in the fields of marketing, sales, and customer experience with teams at the various clinics of the brand. • Managing the budget, negotiations, scouting for vendors and executing annual purchase agreements. • Working in conjunction with an advertising agency to establish strategy, develop and design advertising contents. • Managing the on-line activities, working in conjunction with digital media agency, selecting and reviewing media for campaigns, media buying, writing and content production. • Working in conjunction with a PR agency: conducting the annual plan, leading collaborations, writing content and creating items. • Identifying the needs on-site, initiating promotional and marketing activities at the clinics. • Ownership of the regional customer service and loyalty. Show less

Marketing And Sales Manager

• Jun 2014 - Mar 2015

Regional Manager at Arianna Chain of Beauty Stores

• Sep 2009 - Jan 2014

• Recruiting, screening and training the staff of sales agents and managers. • Monitoring and streamlining sales and customer service processes, and developing training programs. • Producing boutique events for brand marketing and customer retention. • Recruiting, screening and training the staff of sales agents and managers. • Monitoring and streamlining sales and customer service processes, and developing training programs. • Producing boutique events for brand marketing and customer retention.

Product Marketing Manager and event planer

• Apr 2011 - May 2011

production of 22 events for Initial product marketing and launching. production of 22 events for Initial product marketing and launching.