Experience

Inbar Merhav G

• 1 - 100 Employee

• Head Of Strategic Planning

  • Jan 2018 - Present

  "Inbar Merhav G" - one of top 10 advertising agencies in Israel• Subject to the company's CEO• Providing strategic counseling to all of the agency's clients - A variety of brands from different and varied areas of activity• Managing of complex strategic processes - From information analysis and operational conclusions, to decision making and execution

• Strategic Planner

  • Nov 2015 - Dec 2017

  • Taking part in all stages of the advertising mission, from briefs to execution• Market and consumer researches – Define, plan and conduct user research to detect customers behavior (by needs, motivation, aspirations, economic information, psycho-graphics and thinking• Competition research and analyze - Competing companies \ campaigns \ messages• Detect current trends and global directions to incorporate into advertisement strategies• Delivering compelling insights to the creative teams• Providing actionable feedback to guide creative and marketing decisions Show less