Experience

Hasaki.vn

• Information Technology & Services
• 1 - 100 Employee

• Digital Marketing Executive

  • May 2022 - Present



Self-employed

• Self Employed

  • Jun 2021 - Present



REALME VIETNAM

• Consumer Electronics
• 1 - 100 Employee

• Media Online Executive

  • May 2020 - Sep 2022

  Job Field: Ads Planning, Researching, Ads Optimizing and Analysis Job Description: Planning phase: - Defining campaign objective and activities from Regional IMC Plan - Product, Market and Competitors research on digital platforms to serve the objective of business needs. -Analyze insight and behaviors of target audiences - Working with Internal team for all digital marketing materials and assets - Building media plan for campaign based on campaign objective Executional phase: - Creating and Optimizing campaigns on Facebook and Google - Creating Ad-copy - Working with agency to create Ad-network campaigns - Using Google Analytics to keep track of campaign performance - Working with technical team to optimize for users experience on website - End of campaign report Achievement: - Optimizing Digital Media funnel to have Conversion rate of 4-5% each campaign with average 500k – 1M website sessions/month, other metrics achieved cost effectiveness 20-30% lower than industry benchmark - Over 130% KPI on digital campaigns on Facebook, Google and Ecommerce with Lazada, Shopee Show less



dentsu

• Japan
• Advertising Services
• 700 & Above Employee

• Performance Executive

  • Jul 2019 - Apr 2020

  Job Field: Facebook Ads, Google Ads, Ecommerce, Lead Generation, Performance Analytic, Job Description: - Monitor and optimize performance on paid channel to approach the KPI - Ecommerce: Implement Facebook and Google to run campaign on Tiki, Shopee, Lazada. - Lead Generation and Brand Awareness - Analyze data on Facebook Dashboard and GA for best improvement and next solution - Campaign report - Assist in planning phrase such as historical data, best practice of previous campaign - Assist in competitor review such as industry report, competitor activities on social media - Billing and paperwork process - Other assigned tasks Skill gained: - Multi-channel management - Data visualization and analytical report - Logical, data-oriented, and tech-driven - Recommendation for improvement - Keep up-to-date to with digital flatform - GTM to track campaign goal - Ad-text copy Project Involved: Abbot Nutrition Vietnam, Heineiken Vietnam Brewery, Masan Group Show less



Prudential Vietnam Assurance Private Ltd.

• Financial Services
• 700 & Above Employee

• Digital Marketing Executive

  • Apr 2018 - Jun 2019

  Job Field: Facebook Ads, Google Adwords, Lead Generation, Tracking Report Job Description: • Implement and optimize performance campaign on paid channels: Facebook & Google • Generate Hot Qualified Leads for business • Write and optimize ads content • Liaise closely with Sale team to improve lead quality, sale case and budget • Attain key performance indicators to improve conversion rate • Monthly campaign report and data visualization • Work closely with partners to manage performance media on their platform • Utilize Google Tag Manager to set up goal and event on Google Analytics Skill gained: • Identify customers insights to optimize ads performance. • Optimize campaign and keep track of data to enhance business goals and performance. • Commercial mindset and approach • Support the budgeting, planning and forecasting process • Use web analytics to monitor performance and make recommendations for improvements • Strategically monitor & analytical report. Show less