Experience

Varsity Brands

• United States
• Executive Offices
• 100 - 200 Employee

• Vice President, VIP Branding

  • Mar 2015 - Present

  • Led integration team after company was acquired by Varsity Brands • Vetted existing employees and analyzed systems, processes and procedures • Interviewed, hired and trained team members and developed organizational chart • Introduced live brand sessions and implemented new procedures to enhance the customer experience • Developed tracking and reporting metrics • Manage the development and execution of multi-channel marketing plan including the creation of web site, social media marketing plan, catalogs and brochures • Conduct due diligence and negotiate terms for acquisition opportunities and strategic partnerships • Create and present regular updates to the Executive Team • Prepare and give presentations to customers and company sales teams • Responsible for sales, marketing, finance, information technology, branding, public relations, and professional development functions within division



Varsity Spirit

• Retail Apparel and Fashion
• 700 & Above Employee

• National Sales Manager

  • Nov 2013 - Mar 2015

  • Led national team of 30 Specialized Sales Reps, 3 Division Sales Directors, and Training Team to surpass annual sales goal of $20M• Dedicated to improving market share position at established prices and profit levels • Collaborated to create training programs for sales team resulting in revenue growth • Partnered with Design Team and Marketing Director to develop new products & implement new merchandising strategies • Worked closely with production management to create and implement crisis resolution plan during challenging delivery season • Coordinated with Varsity All Star Event team to realize cross selling opportunities and cost saving synergies• Responsible for organizing, selecting content/speakers and conducting National Sales Conference for 50+

• Division Sales Manager

  • Sep 2011 - Nov 2013

  • Led a team of 14 sales specialists across 20 states generating $9M in revenue • Worked with reps to create and implement best sales practices in their territories• Coached, mentored and developed new reps by ensuring they received ongoing and consistent feedback• Conducted annual business planning meetings creating individualized territory plans• Developed prospecting plans that led to signing of new business contracts• Formulated regional sales plan utilizing a variety of business development and sales strategies including hunter/farmer strategies and event initiatives

• Sales Representative

  • Dec 1997 - Sep 2011

  • Participated in numerous advisory councils including IT, Marketing, and the first Rep Summit meeting • Utilized prospecting, cold calling, add-on selling, and “up selling” to maximize sales and recruiting• Assisted management with projects including National Sales Conference, training and interviewing candidates



Elite Uniforms

• Sales Representative / West Sales Manager

  • 1990 - 1997

  • Recruited as sales rep and quickly promoted to management • Designed uniforms and led new product development • Assisted with catalog including on set assistance, photography, styling of models, shot content, layout and copy creation/edits • Interviewed potential new reps and trained new hires • Created content and presented at National Sales Meeting • Recruited as sales rep and quickly promoted to management • Designed uniforms and led new product development • Assisted with catalog including on set assistance, photography, styling of models, shot content, layout and copy creation/edits • Interviewed potential new reps and trained new hires • Created content and presented at National Sales Meeting



San Diego Consulting

• Director of Marketing

  • 1989 - 1990

  • Executed marketing strategies • Trained US Marine recruiters in public speaking techniques • Conducted market research on clients' businesses • Executed marketing strategies • Trained US Marine recruiters in public speaking techniques • Conducted market research on clients' businesses