Experience

.

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Senior Copywriter

  • Feb 2019 - Aug 2020



PURPOSE.ANT

• Vietnam
• Marketing Services
• 1 - 100 Employee

• Senior Content Manager/ Copywriter

  • Aug 2017 - Feb 2019

  Played a key role for the conception of brand marketing, and execution of innovative copy to integrate cross-channel initiatives, including – web initiatives, online advertising, print advertising, trade shows, conferences, rich media and digital marketing. PERFORMANCE HIGHLIGHTS Planning: Planned and implemented the overall look and feel of communications materials, social media,including channels such as: Advertising, TV, social contents. Creative Brainstorming: Worked… Show more Played a key role for the conception of brand marketing, and execution of innovative copy to integrate cross-channel initiatives, including – web initiatives, online advertising, print advertising, trade shows, conferences, rich media and digital marketing. PERFORMANCE HIGHLIGHTS Planning: Planned and implemented the overall look and feel of communications materials, social media,including channels such as: Advertising, TV, social contents. Creative Brainstorming: Worked and collaborated with product managers, designers, and business owners to determine the copy direction and the conceptual of branding/advertising initiatives. Other Contributions: Concepting, copywriting and editing for the web, TV, print and digital outdoor; partnering with art directors and producers to create and deliver “outstanding” viral videos.

• Content Manager

  • Nov 2014 - Aug 2017



VC Corp

• Vietnam
• Technology, Information and Internet
• 1 - 100 Employee

• Managing Editor

  • Aug 2013 - Oct 2014

  Directly supervised the day-to-day contents of the website. Wrote and edited column or editorial, suggested ideas, assigned articles, determined the importance of articles and what went on the front page. Directly supervised the day-to-day contents of the website. Wrote and edited column or editorial, suggested ideas, assigned articles, determined the importance of articles and what went on the front page.



Muc Tim Magazine

• Vietnam

• Managing editor

  • Apr 2003 - Dec 2013

  • Has contributed to the significant increase in circulation from 18,000 to 28,000 copies during the time of holding the Managing Editor position • Setting editorial direction in Editorial Board meetings, planning content; participating in editorial meetings. Propose the content and editorial for each issue, delegate tasks to various reporters to ensure deadlines are met • Generate and propose the idea for a reality game on Muc Tim ( “Life challenge contest” have won 2 awards in 2010 and… Show more • Has contributed to the significant increase in circulation from 18,000 to 28,000 copies during the time of holding the Managing Editor position • Setting editorial direction in Editorial Board meetings, planning content; participating in editorial meetings. Propose the content and editorial for each issue, delegate tasks to various reporters to ensure deadlines are met • Generate and propose the idea for a reality game on Muc Tim ( “Life challenge contest” have won 2 awards in 2010 and Press Award in 2010-HTV is proposing to develop it to a TV game show) • Has contributed to the significant increase in circulation from 18,000 to 28,000 copies during the time of holding the Managing Editor position by many strategies and tactics to promote sales.Organizing events and promotional activities.(GWP: Music DVD, Poster of celebrity, teddy bears) • Has contributed to decrease the age range of readers from student to high school by managing the content of Muc Tim • General editorial duties- working individually or as part of the team on a variety of newsroom tasks • Vast experience managing database of over 40 contributors- journalists, experts and photographers. Provide training to all reporters, freelancer that is in charge of the content • Developing story ideas and agreeing remuneration, spotting ‘big’ stories early; timely and relevant reporting; coordinating interviews • Produced and maintained the magazine style sheet, submission guidelines. • Evaluated finished design for clarity and effectiveness Show less • Has contributed to the significant increase in circulation from 18,000 to 28,000 copies during the time of holding the Managing Editor position • Setting editorial direction in Editorial Board meetings, planning content; participating in editorial meetings. Propose the content and editorial for each issue, delegate tasks to various reporters to ensure deadlines are met • Generate and propose the idea for a reality game on Muc Tim ( “Life challenge contest” have won 2 awards in 2010 and… Show more • Has contributed to the significant increase in circulation from 18,000 to 28,000 copies during the time of holding the Managing Editor position • Setting editorial direction in Editorial Board meetings, planning content; participating in editorial meetings. Propose the content and editorial for each issue, delegate tasks to various reporters to ensure deadlines are met • Generate and propose the idea for a reality game on Muc Tim ( “Life challenge contest” have won 2 awards in 2010 and Press Award in 2010-HTV is proposing to develop it to a TV game show) • Has contributed to the significant increase in circulation from 18,000 to 28,000 copies during the time of holding the Managing Editor position by many strategies and tactics to promote sales.Organizing events and promotional activities.(GWP: Music DVD, Poster of celebrity, teddy bears) • Has contributed to decrease the age range of readers from student to high school by managing the content of Muc Tim • General editorial duties- working individually or as part of the team on a variety of newsroom tasks • Vast experience managing database of over 40 contributors- journalists, experts and photographers. Provide training to all reporters, freelancer that is in charge of the content • Developing story ideas and agreeing remuneration, spotting ‘big’ stories early; timely and relevant reporting; coordinating interviews • Produced and maintained the magazine style sheet, submission guidelines. • Evaluated finished design for clarity and effectiveness Show less



Sunflower Media - The Gioi Van Hoa website

• Media Production
• 1 - 100 Employee

• Feature Editor

  • Jul 2011 - Sep 2011

  • Setting editorial direction in Editorial Board meetings, planning content; participating in editorial meetings • Developing story ideas and agreeing remuneration, spotting ‘big’ stories early; timely and relevant reporting; coordinating interviews • Vast experience managing database of over 50 contributors- journalists, experts and photographers • General editorial duties- working individually or as part of the team on a variety of newsroom tasks • Produced and maintained the… Show more • Setting editorial direction in Editorial Board meetings, planning content; participating in editorial meetings • Developing story ideas and agreeing remuneration, spotting ‘big’ stories early; timely and relevant reporting; coordinating interviews • Vast experience managing database of over 50 contributors- journalists, experts and photographers • General editorial duties- working individually or as part of the team on a variety of newsroom tasks • Produced and maintained the magazine style sheet, submission guidelines. • Evaluated finished design for clarity and effectiveness Show less • Setting editorial direction in Editorial Board meetings, planning content; participating in editorial meetings • Developing story ideas and agreeing remuneration, spotting ‘big’ stories early; timely and relevant reporting; coordinating interviews • Vast experience managing database of over 50 contributors- journalists, experts and photographers • General editorial duties- working individually or as part of the team on a variety of newsroom tasks • Produced and maintained the… Show more • Setting editorial direction in Editorial Board meetings, planning content; participating in editorial meetings • Developing story ideas and agreeing remuneration, spotting ‘big’ stories early; timely and relevant reporting; coordinating interviews • Vast experience managing database of over 50 contributors- journalists, experts and photographers • General editorial duties- working individually or as part of the team on a variety of newsroom tasks • Produced and maintained the magazine style sheet, submission guidelines. • Evaluated finished design for clarity and effectiveness Show less