Experience

UWE Bristol @ Phenikaa Campus

• Vietnam
• Education Administration Programs
• 1 - 100 Employee

• Branding Marketing Executive

  • Mar 2022 - Present

  Hà Đông, Hanoi, Vietnam A Marketing: (1) Develop events and script for video and photo shoots to raise awareness about brand and ensure brand consistency - Online events: Create detailed content, MC script for Webinar and “Discussion of Dantri” event Coordinate with agency to launch Contact with guests Result: 1 Webinar and 1 “Discussion of Dantri” event - Offline events: Develop general plans, detailed contents and timelines of events for high school students to enrolling purpose… Show more A Marketing: (1) Develop events and script for video and photo shoots to raise awareness about brand and ensure brand consistency - Online events: Create detailed content, MC script for Webinar and “Discussion of Dantri” event Coordinate with agency to launch Contact with guests Result: 1 Webinar and 1 “Discussion of Dantri” event - Offline events: Develop general plans, detailed contents and timelines of events for high school students to enrolling purpose Coordinate personnel to perform various tasks such as event communication, logistics, etc. Work with stakeholders like the press, agency, guests.. Result: 2 “Experiencing days” event, 5 “Open day” event - Develop detailed script for video and photo shoots to produce sources such as TVC, trailer, pictures… Work with an agency to carry out and complete papers such as contracts… Result: 8 videos, 1 interview video and 2 photoshoots (2) Create plans and contents for PR purpose through the press Research market and determine parents and student insight to build PR campaign reaching their pain point Find out keyword to carry out SEO content Coordinate with an agency to publish in major online newspapers such as Dantri, thanhnien, VTV… Develop content for reportage videos to communicate about the organization Find out and work with KOLs for campaign Result: - 30 articles were published in major newspapers such as Dantri, Thanhnien, Vnexpress.. (3000–6000 views/post) - 2 reportage videos on VTC1 (more than 4000 views) B. Events: Manage events and activities for students life includes Organize chain of events orienting for students Create detailed plan, timeline and human allocation for events Work with stakeholders such as organizations (Phenikaa group, Melia hotel, NGOs), sponsors, media agency, guests,... Complete paper such as contracts… Show less



International School of Management and Economics - National Economics University

• Vietnam
• Higher Education
• 1 - 100 Employee

• Educational Consultant

  • Dec 2018 - Sep 2023

  Vietnam - Provide information and instructions about the application process to students and parents (in-person and telephone) - Prepare and organize educational events - Prepare documents and coordinate admission procedures

• Media & Communication Leader

  • Dec 2018 - Jan 2021

  Vietnam - Manage a communication team with 10 members. - Coordinate and executive all online marketing activities of ISME especially Facebook. - Research the market and insight of students who intend to study at an international university in Vietnam in order to serve student enrollment. - Create campaigns, timelines and content for each stage to meet goals set. - Check the quality of each content prior to launching.



Phuong Ha Cian Company Limited

• Vietnam
• Advertising Services
• 1 - 100 Employee

• Assistant and Content Creator

  • Apr 2021 - Aug 2021

  - Create the content and timeline of the Facebook Fanpage (66,000 followers) - Write content to PR for brands via KOL's Facebook and Instagram (The coffee house, Glam Beautique, Foreo) - Research market and create content relating to beauty and fashion on Tik Tok account (58,000 followers) (the highest number of views was 2 million) - Edit video and photo basically by CapCut and Canva - Work with my team to make scripts for Youtube videos and meet the brand's demand (453,000… Show more - Create the content and timeline of the Facebook Fanpage (66,000 followers) - Write content to PR for brands via KOL's Facebook and Instagram (The coffee house, Glam Beautique, Foreo) - Research market and create content relating to beauty and fashion on Tik Tok account (58,000 followers) (the highest number of views was 2 million) - Edit video and photo basically by CapCut and Canva - Work with my team to make scripts for Youtube videos and meet the brand's demand (453,000 subscribers) - Support KOL to do affiliate marketing - Support KOL to prepare and create concepts for her video and her photo - Support KOL to complete documents Show less