Brand Executive (Personal Care Division)

• Oct 2022 - Present

• Generate marketing strategies to maintain and build brand awareness to drive business growth • Be responsible for overall brand positioning and manage all products launches and marketing activities • Establish marketing goals based on past performance and market forecasts and increasing profitability • Oversee current offerings and comes up with initiatives for new products development • Research and analyse market trends, demographics, pricing schedules, competitor products, etc. • Works with the marketing team to develop detailed marketing plans for all media channels and sales teams • Creative development of promotional materials, website content, advertisements, and other marketing-related projects • Communicate with various stakeholders to help marketing projects come to fruition Show less

Senior Brand Executive

• Apr 2021 - Sep 2022

• Develop strategic brand plan and integrated marketing plans across channels based on the allocated A&P budget• Plan, manage and execute above-the-line (ATL) and below-the-line (BTL). E.g. TVC, radio ad, billboard, sponsorships, social media management, Point Of Sale materials, contest and etc• Conceptualize creative and content that are aligned with client’s direction and strategies• Work closely with assigned clients, media agency, production house, printers, designers and copywriters to ensure timely execution of deliverables• Develop brand plan, pitching, presenting, implementing marketing campaigns• Experience the whole process of campaigns from idea generation to execution• Conduct market research, consumer study and competitive analysisMY ACCOUNTS: • Ah Huat White Coffee (Power Root Manufacturing Sdn. Bhd.) – Branding campaigns, ATL and BTL• ITSU World Sdn. Bhd – Product launch campaigns, radio ads, TVC shoot, media sponsorships/collaborations• MOPIKO Malaysia & Singapore – Yearly brand plan, social media management, Contest management and Website developmentOTHER ACCOUNTS: BMW Singapore, Eco World Development Group Berhad., Pepsodent (Unilever Malaysia), ICAEW Malaysia, Ajinomoto Malaysia, Valuing IP Sdn. Bhd. and SkinWell. Show less

Brand Executive

• Jul 2019 - Mar 2021