Experience

M1 Limited

• Singapore
• Telecommunications
• 700 & Above Employee

• Assistant Marketing Manager

  • Apr 2019 - Present



Terrapinn

• United Kingdom
• Media Production
• 300 - 400 Employee

• Marketing Manager

  • Jun 2017 - Apr 2019

  • Planned and executed digital marketing campaigns through the use of Email Marketing (Eloqua), Social Media, Adwords re-marketing and Search Engine Marketing(SEM) to generate awareness and leads for the events• Acquired and engaged with media partners, press and associations to support the creation of exposure for events• Utilised Content Management System (CMS) (Callagur) and Customer Relationship Management (CRM) system (Salesforce) to manage content of websites and customer data to enhance user experience and online branding• Conducted detailed market research to identify competitive events and built relevant data to input into the CRM system for purposes of marketing • Managed the marketing budget • Accessed sources including Google Analytics and Salesforce to developed detailed post-event marketing analysis reports



LHN Group Pte Ltd

• Assistant Marketing Manager

  • Nov 2013 - Mar 2017

  •Created marketing strategy campaigns through both online and offline channels •Supported the development of branding campaigns to generate leads for sustainable sales pipeline•Conducted detailed market analysis to identify target markets and created marketing strategy plans to reach out to SMEs and Start-ups•Engaged key external business partners through differentiated marketing strategies to enhance occupancy rates in properties