Gwen Washington, MBA
Associate Partner at Magnolia Innovation- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Lisa Cideciyan
I’ve had the pleasure of working with Gwen in her role as lead for the ADHD franchise at Shire. Gwen is a confident marketer who can quickly process new information and make timely strategic and tactical decisions to positively impact the business. She is an impressive leader and team player; working closely with her team to gather appropriate insights and then making critical business decisions.
Nan Hutchinson
Gwen is an exceptional person and role model. Her positive perspective, drive, and desire to succeed is only the beginning of her present and eventual success. As a leader she exudes a calm composure that seems to come naturally to her allows the team to focus on the business at hand even in great times of change. She is a good strategist and her approach always pragmatic. I look forward to my association with hand in the future.
Lisa Cideciyan
I’ve had the pleasure of working with Gwen in her role as lead for the ADHD franchise at Shire. Gwen is a confident marketer who can quickly process new information and make timely strategic and tactical decisions to positively impact the business. She is an impressive leader and team player; working closely with her team to gather appropriate insights and then making critical business decisions.
Nan Hutchinson
Gwen is an exceptional person and role model. Her positive perspective, drive, and desire to succeed is only the beginning of her present and eventual success. As a leader she exudes a calm composure that seems to come naturally to her allows the team to focus on the business at hand even in great times of change. She is a good strategist and her approach always pragmatic. I look forward to my association with hand in the future.
Lisa Cideciyan
I’ve had the pleasure of working with Gwen in her role as lead for the ADHD franchise at Shire. Gwen is a confident marketer who can quickly process new information and make timely strategic and tactical decisions to positively impact the business. She is an impressive leader and team player; working closely with her team to gather appropriate insights and then making critical business decisions.
Nan Hutchinson
Gwen is an exceptional person and role model. Her positive perspective, drive, and desire to succeed is only the beginning of her present and eventual success. As a leader she exudes a calm composure that seems to come naturally to her allows the team to focus on the business at hand even in great times of change. She is a good strategist and her approach always pragmatic. I look forward to my association with hand in the future.
Lisa Cideciyan
I’ve had the pleasure of working with Gwen in her role as lead for the ADHD franchise at Shire. Gwen is a confident marketer who can quickly process new information and make timely strategic and tactical decisions to positively impact the business. She is an impressive leader and team player; working closely with her team to gather appropriate insights and then making critical business decisions.
Nan Hutchinson
Gwen is an exceptional person and role model. Her positive perspective, drive, and desire to succeed is only the beginning of her present and eventual success. As a leader she exudes a calm composure that seems to come naturally to her allows the team to focus on the business at hand even in great times of change. She is a good strategist and her approach always pragmatic. I look forward to my association with hand in the future.
Experience
-
Magnolia Innovation
-
United States
-
Market Research
-
1 - 100 Employee
-
Associate Partner
-
Mar 2020 - Present
-
-
Director, Strategic Consulting
-
Oct 2017 - Mar 2020
Build and maintain relationships with clients as a strategic thought partner. Lead account team in solving key business questions by providing market intelligence. Uncovering marketing strategies and tactical solutions that generate brand growth. Emphasis: Pre-launch, launch, post-launch planning. Rare diseases.
-
-
-
-
Principal
-
Jan 2017 - Sep 2017
Provided strategic consulting services for small to mid-size companies within the healthcare sector. Provided strategic consulting services for small to mid-size companies within the healthcare sector.
-
-
-
-
Head Of Marketing
-
Jun 2015 - Dec 2016
Selected to build new brand commercial structure, processes and simultaneously launch first branded product. Supported establishment of new commercial infrastructure within six months and launched their first branded product within targeted 10 months. Delivered double-digit TRX volume increases month over month during the Back-to-School season in a pediatric marketplace with a challenging, annual growth rate of less than 2%. Selected to build new brand commercial structure, processes and simultaneously launch first branded product. Supported establishment of new commercial infrastructure within six months and launched their first branded product within targeted 10 months. Delivered double-digit TRX volume increases month over month during the Back-to-School season in a pediatric marketplace with a challenging, annual growth rate of less than 2%.
-
-
-
Shire
-
Japan
-
Biotechnology Research
-
700 & Above Employee
-
Senior Marketing Director, US ADHD Franchise
-
Jan 2014 - Jun 2015
Commercial franchise lead for US marketing strategy, planning and execution, FDA submission and negotiations, new product planning, commercialization teams and P&L oversight for the ADHD franchise. Led cross-functional teams ranging from 15 to 30 team members. Promoted after being selected for the Shire Excellence Award for strategic planning. Led all marketing activities for the top-selling franchise ($2B) in the organization. Led SHP465 early commercialization cross-functional team to ensure activities align with launch priorities and mitigate risks. Delivered double-digit growth in sales each quarter during leadership.
-
-
Marketing Director, Adult Psychiatry
-
Jan 2013 - Dec 2014
Led cross-functional commercial strategic planning committee to provide commercial input into Phase III and IV in preparation of launching an established brand into a new therapeutic category (MDD). Awarded the Shire Excellence Award for the strategic launch plan.
-
-
-
URL Pharma, Inc.
-
United States
-
Pharmaceutical Manufacturing
-
100 - 200 Employee
-
Product Director
-
Sep 2010 - Dec 2012
Promoted to lead launch planning and tactical execution for the first branded product of a new brand organization. Managed a multi-million dollar marketing budget and led of internal employees and external consultants and agencies. Generated over $400M in sales in the first year resulting in company acquisition by Takeda. Product prescriptions increased from 1K/week to 60K/week during leadership. Promoted to lead launch planning and tactical execution for the first branded product of a new brand organization. Managed a multi-million dollar marketing budget and led of internal employees and external consultants and agencies. Generated over $400M in sales in the first year resulting in company acquisition by Takeda. Product prescriptions increased from 1K/week to 60K/week during leadership.
-
-
-
Forest Laboratories (now Allergan)
-
Pharmaceutical Manufacturing
-
500 - 600 Employee
-
Senior Product Manager
-
Nov 2003 - Aug 2010
Significant marketing contributor promoted four times over the course of five product launches with responsibilities including HCP and patient marketing, website development and online advertising, public relations and corporate communications. Significant marketing contributor promoted four times over the course of five product launches with responsibilities including HCP and patient marketing, website development and online advertising, public relations and corporate communications.
-
-
-
-
Group Account Strategist
-
Oct 1999 - Oct 2003
Pharmaceutical strategy lead successfully managing multiple brands, multi-million dollar projects and cross-functional teams concurrently. Clients included AstraZeneca, Novartis, Roche. Therapeutic categories included GI reflux, Obesity, Vaccines, Allergic Rhinitis and Influenza. Pharmaceutical strategy lead successfully managing multiple brands, multi-million dollar projects and cross-functional teams concurrently. Clients included AstraZeneca, Novartis, Roche. Therapeutic categories included GI reflux, Obesity, Vaccines, Allergic Rhinitis and Influenza.
-
-
Education
-
-
Saint Joseph's University
Master of Business Administration - MBA -
-
University of Delaware
BA, English/Journalism
Community
