Gwen Tredinnick

Founder at Digital Fixer
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Contact Information
Location
UK

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Credentials

  • Prince2 Practitioner
    -

Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Founder
      • Mar 2017 - Present

      Delivering practical, customer centric marketing strategies with purpose. With 11+ years experience working in digital agencies, I founded Digital Fixer with the aim of bringing cost effective marketing strategies to online businesses. Purposeful, practical marketing that delivers ROI for business no matter what size. Creating growth, ensuring a premium value add service through thorough understanding of business targets, objectives, challenges and strategy. In an ever changing digital environment proactively staying up to date with industry developments, being fast to learn and flexible to adapt is essential to the development of forward thinking creative strategies.

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Senior Consultant
      • Sep 2016 - Present

      Leading the creation of multichannel, multidiscipline marketing strategies, to exceed objectives and maximise ROI. Supporting clients teams in delivery of their marketing plans.

    • Account Director / Head of Delivery
      • Jan 2014 - Sep 2016

      Leapfrogg is a specialist digital marketing agency, working as the Head of Delivery I lead the Client Services team and have overall accountability for the full client portfolio. Accountabilities include:Insight and strategy: Leading the creation of multichannel, multidiscipline marketing strategies, to exceed client objectives and maximise ROI. In an ever changing digital environment proactively staying up to date with industry developments, being fast to learn and flexible to adapt is essential to the development of forward thinking creative strategies. Client satisfaction and delivery: Securing NPS score of 9.15 across the portfolio for the last two years. Discipline development: Setting and monitoring service level criteria, ensuring we provide a premium value add service to all clients.Team performance and happiness: Maintaining the highest level of campaign delivery, happiness and cohesive teamwork.

    • Senior Account Manager
      • Apr 2011 - Jan 2014

      Heading up a multidiscipline team of search and content experts. Managing portfolio of between 10 and 15 clients ranging from luxury retail and travel such as Agent Provocateur, Lulu Guinness and Tom Dixon through to B2B service providers. Leading the creation and crafting of multichannel, multidiscipline marketing strategies, to exceed client objectives and maximise ROI. First point of contact for both client and team, maintaining the highest level of campaign delivery, happiness and cohesive teamwork. Day to day management includes team time and task management through to team reviews, detailed monthly reporting on costs, revenue and expenditure. Full project management and delivery of client campaigns including forecasting, monthly analysis, reporting on performance, presentations and proposals. Managing multiple agency collaboration projects.

    • Advertising Services
    • DTOD Manager
      • Sep 2016 - Present
    • United Kingdom
    • Internet Publishing
    • 1 - 100 Employee
    • Account/Project Manager
      • May 2007 - Dec 2010

      Worked as sole project manager for a very successful web agency acting as first point of contact for both technical and sales enquiries. Successfully managed relationships with high net worth clients such as Southern Water and Freemantle Media, delivering the Britain’s Got Talent website, in a sector where clients rarely understand the work being done. During time as project manager designed and implemented technical plans, customer training sessions, training manuals, support structures and production systems for the development team. Liaised with customers’ regarding content structure, marketing strategy and high-level search engine optimisation techniques. Handled quotes and technical specifications. Became very proficient at organising third parties on collaborative projects. Managed production team’s time against very tight schedules.

    • United States
    • Airlines and Aviation
    • 1 - 100 Employee
    • Power by the Hour Repairs Manager
      • Feb 2005 - May 2007

      Account manager for contracts account clients for the supply, maintenance, repair and overhaul of parts for 75 aircraft operated by 14 airlines. Delivering a 65% increase in production since 2005. Negotiating repairs within contractual remit, assess for warranty and arrange shipment to the workshop for repair within 24 hours of the unit being received. Assess repair quotations and reduce where possible through supply of parts or purchase of parts on the open market for cheaper. Detailed quarterly reports on expenditure and cost per aircraft. Stock analysis and usage. Weekly reports for internal and external customers. Training 3 new starters and managing a team of 3 people. Monthly customer meeting internationally. Detailed manual records relating to contract stipulations. Approving costs of $20 million and recharging within the contract remit. Full AOG (aircraft on the ground) service.

    • Wholesale
    • 100 - 200 Employee
    • Office Manager/ Account & Sales Administrator
      • Sep 2003 - Feb 2005

      Customer liaison for entire client base including high net worth clients such as EDF energy, providing technical information, quotes, tenders and proposals,. Office management, ordering of office supplies, maintenance and liaison for all office systems and supplies. Full administrative support to the office, including completing and maintaining cash reconciliation and banking for the trade counter, retention and organisation of all sales documentation, diary management and support to two managers. Collating sales figures and producing branch wide reports in relation to sales targets and profit margins. New business development and sales.

    • Recruitment Consultant
      • Jul 2003 - Aug 2003

      Responsible for taking bookings for temporary staff and providing suitable cover for all appointments. Interviewing and registering new candidates. On-call service outside of office hours. New business development including sales calls and marketing. Responsible for taking bookings for temporary staff and providing suitable cover for all appointments. Interviewing and registering new candidates. On-call service outside of office hours. New business development including sales calls and marketing.

    • Platinum Accounts Executive
      • Jun 2002 - Jul 2003

      First point of contact for the largest and most prestigious customers providing full customer support. Full administrative support to the sales team. Maintenance of customer accounts and subscriptions. Account restructure, manual invoicing and implementation of deals and subscriptions. Providing vital information relating to the products and services the company offers. Including full budget information and forecasts for the year. Training of new starters on the software and services the company provided. Circulation of information to relevant departments via the communications group. Sorting, recording and delegating daily work within the team. Part of the editorial staff for our company magazine and intranet site.

    • Malaysia
    • Events Services
    • 1 - 100 Employee
    • Event Co-ordinator
      • Oct 2000 - Jun 2002

      Event co-ordination and management, liaising between clients and suppliers. Arranging corporate events both nationally and internationally. Arranging travel, hotel accommodation and ancillary services e.g. tickets to sporting events and West End show etc. Responsible for the company websites construction, posting on the internet and updating rates and special offers. Sales and Marketing. This was mainly done via the internet, through our website and by e-mail. Client accounts and invoice handling. Creating and updating various databases. Personal Assistant to the Director. Diary Management, ordering office supplies and maintenance of all office equipment.

Education

  • The Knowledge Academy
    Prince2, Practitioner Project Management
    2011 - 2011
  • James Kimber Training
    NVQ, Customer Services & Communication
    2001 - 2002
  • NESCOT
    Bachelor of Technology (BTech), Photography and Design
    1998 - 2000
  • Wallington High School for Girls
    GSCEs, English Lang, English Lit, Drama, Maths, Science, Geography, German, Business Studies, D&T
    1992 - 1997
  • Wallington High School for Girls

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