Experience

Volta Oil Company, Inc.

• United States
• Oil and Gas
• 1 - 100 Employee

• Vice President Marketing

  • Dec 2020 - Present



Cumberland Farms

• United States
• Retail
• 700 & Above Employee

• Senior Vice President of Marketing

  • Jan 2009 - Nov 2019

  Responsible for 160+ employees in Advertising, PR, Category Management, Buying and Warehouse Replenishment, Merchandising (store layout, fixtures, planograms), Pricebook, Supplier Sourcing, Food Manufacturing, Food/Beverage-related Training for Retail Staff, and Consumer Innovation/Insights. Key accomplishments: • Developed sales- and margin-driving strategies for 560 retail stores, leading to 10+ years of sales growth that exceeded benchmarks • Helped improve customer Net Promoter Score by more than 50 percentage points over nine years • Worked cross functionally to evolve and roll out new foodservice store format across more than 400 locations • Launched 17 totally new private label product lines • Business owner of “SmartPay” gas loyalty card/app launched in 2013, and now driving a large percentage of gas gallons sold • Opened Commissary in 2014 to manufacture fresh and frozen food for our stores. Achieved SQF Level 2 certification in 2019 • Joined the Senior Leadership Committee in 2017 • Business leader of major warehouse replenishment system implementation in 2018. Completed project in about half the time initially planned. Also involved with implementing a new store-level inventory management system and a Pricebook system. • Actively involved in the process to sell Cumberland Farms to EG Group in 2019



Shaw's Supermarkets

• Retail Groceries
• 700 & Above Employee

• Vice President of Marketing

  • 2006 - 2008

  Responsible for about 30 employees in Advertising, Targeted Marketing, Pricing and Marketing Analytics, Community Marketing and Consumer Research. Key accomplishments:• Launched “Override” gas loyalty program partnership with Irving Oil, and “Get Inspired” meal program partnership with America’s Test Kitchen• Launched many initiatives focused on price/value marketing and optimization by store and item• Co-Founder and Co-President of “MESA,” Shaw’s professional women’s affinity group

• Director of Market and Consumer Insights

  • 2003 - 2006

  Managed Market Research department, including all primary and secondary research. Designed and launched annual primary research tracking study of consumer perceptions of Shaw’s versus key competitors.



Braun Consulting

• IT Services and IT Consulting
• 1 - 100 Employee

• Director

  • Jan 2001 - May 2003

  Managed client consulting engagements in the pharmaceutical and medical device industries. Projects focused on website optimization and marketing. Managed client consulting engagements in the pharmaceutical and medical device industries. Projects focused on website optimization and marketing.



Primix Solutions

• Watertown, MA

• Director

  • Sep 1999 - Sep 2001

  Established the Market Research department. Team member of website development consulting engagements in various industries. Established the Market Research department. Team member of website development consulting engagements in various industries.



Mercer Management Consulting

• Business Consulting and Services
• 100 - 200 Employee

• Principal

  • Aug 1993 - Aug 1999

  Worked on and then managed strategy and operational streamlining client consulting engagements in the US, Canada and the UK. Primary focus areas included the telecommunications, financial services, and publishing industries. Day-to-day manager of the firm’s US knowledge management function for two years. Worked on and then managed strategy and operational streamlining client consulting engagements in the US, Canada and the UK. Primary focus areas included the telecommunications, financial services, and publishing industries. Day-to-day manager of the firm’s US knowledge management function for two years.