Director of Growth

• Jul 2020 - Present

General Manager Sales Marketing

• Mar 2016 - Jul 2020

General Manager Strategic Sales and Marketing at SliQ Information Technologies.Summary :Consulting Services and Products on Automation , AI , SAP , SalesForce and Cloud Services. Product and Consulting stack cross functional sales to Enterprise Accounts.Build Lead Gen inbound and outbound enginesDesign GTM strategy and operating model.Digital Marketing Campaigns , Google Analytics , Email Campaigns , Social Media , SEO ,SEMAlign BU’s on Sales and revenue goals and drive the growth.Engage with Enterprise Customers to nurture and build revenues.Worked with CXO’s to align goals and transform customer partnerships.Mobile Technologies from Native to Hybrid PDLC and UI.Build Content marketing repository .Manage P&L and budgeting and resource planning and project implementation.Project implementation and delivery.

Country Lead Sales and Marketing

• Aug 2014 - Mar 2016

Summary : Grene Robotics is a VC Funded Startup.Enterprise Transaction Product for team Collaboration for Enterprise and Business users.Creative Strategy, Content creation,Project SOW , Implementation and delivery .Responsible for Sales and Marketing for the Region of India and partially to the US.Large Clients included Telecom Giants , Airports and Health Care Companies.Digital Marketing initiatives , Inside Sales team management.Devised Marketing engines for sweet spots for reduced sales conversion.in depth knowledge and expertise in Product Marketing and Mobile Applications .KRA's : Strategic Sales , Pricing ,Category Segmentation, forecasting budgets and P&L.Defining and executing launch and growth GTM product adoption strategies.Develop Mobile Workflows in terms of design based intent and UI.Keen eye for data crunching and numbers to identify patterns and trends.Understand customer behaviours using relevant KPI’s and feedback.Successfully devise marketing engines for product growth across verticals.Competitor analysis and marketing growth segmentation.Work with various teams (design, content, acquisition, product, sales) to implement strategies.Nurture the partner eco system and devise growth strategies for revenue streams.Understanding of Android and IOS Mobile application development in native and hybrid. Integration of AWS and cloud based services.Licensing ,pricing and competency measurements.Integrated Campaigns for brand evangelism and lead generation in Enterprise space.Responding to RFP's.

Director Sales

• Aug 2013 - Jul 2014

Summary :Responsible for pricing basis market/competition potential and growth.Lead a team of Account managers, Expert services and out bound callers.Develop with BU owners and Engineering team the RPA product growth Strategy.Devised inBound and OutBound lead quality process. Sales Deals using data for organic and inorganic growth into accounts.Revenue forecasts with data reporting , pipeline management and customer satisfactionDeveloped strategy and tactics for: Pricing, Sales methodology, Market segmentation.Brand Custodian and Strategic Advisor to Serve as the company's central repository.Designed a market intelligence machine.Pre-sales Support via analyst reports.Sales Pipeline tracking and devise account based strategies.Team Hiring , training and recruitment and develop sales aids and tools.

Head Of Business Development

• Apr 2012 - Aug 2013

Summary:Sales strategies for targeting SMB Customers to develop their mobile applications.Project Management delivery timelines and resource planning with product development.Identified major business opportunities via competitive plans to maximise market penetration .Collate & analyze sales statistics to determine sales potential .Generate reports related to businesses to analyze performance and forecast revenue.Assist in the recruitment process and implement strategies to minimize attrition.Monitor performance of team members and render productivity enhancement feedback.Groom & mentor field sales team in accomplishment of business targets.Worked in Android and IOS application development environments. Design and develop mobile applications , design , UI , Products workflows.Vendor and partner management.

Vice President Marketing

• Aug 2010 - Mar 2012

Summary :Marketing Campaigns for Brand consideration and Preference.Brand custodian for creating creative strategy and assets for Go To Market.Devised Enterprise Marketing products and vertical based solutions marketing engines.Executive Engagements with CXO's,Field Marketing, Digital Marketing for lead generation.Brand Evangelism and Brand building for targeted critical mass.Budgeting and forecasting on the Marketing spend.Built Alliances and Partner Ecosystem(SI's, ISVs , OEM's and VAR's) to nurture .Designed and developed narrowcast demand generation programs for India.Managed multiple Advertising , Media and PR agency partners for execution.Worked with Product and Engineering to integrate offerings for sales lead generation.IAAS,Cloud, Managed Services and Hosting .Developed deeper associations with Gartner, Frost and Sullivan , Dun and Bradstreet.Developed content and sales aids.Engaged with CXO's

Director Marketing APAC

• Jul 2009 - Jul 2010

Summary :Demand Gen for APAC( India, Japan, China and ANZ)Generated oppty in pipeline at 1:20x ROI, with an increase of 30% QoQ consistently.Brand Custodian.Formulate Go to market and execution strategies for each region Budget planning, allocation and monitoring spend and accruals managementCreative strategy and approach to APAC Region.Marketing ROI - Detailed reporting on Leads created, oppty pipeline , conversion and winsImplement new processes, reporting, approval process, PO, leads trackingFormulate New Go to market strategies to create awareness and thought leadershipManage agency relationships - Media ,PR , Advt , Events , Vendors etcDrive customer case studies to evangelize solutions in the verticals .Accelerating leads with Offer based selling and Sales support.Set up communication channels with Japan, China, SEAsia and ANZ.Initiate Market Intelligence research on verticals and segments.Use competitor information to build relevance in communication strategies.Work with Analyst groups(D&B,F&S,B&M, Gartner) for providing Engagement oppty's.Digital marketing engines(Webinar, podcast, emailers tracking, virtual events) .Thru Partner marketing.

Marcom Manager

• Jun 2007 - Jul 2009

Summary :Brand Management.Budgeting and Forecasting.Marketing plans for demand generation and adoption.Account based marketing and sales enagement.Vendor Management.Market segmentation and account based marketing.Partner management.Content repository for sales aids and tools.Agency and vendor management. Summary :Brand Management.Budgeting and Forecasting.Marketing plans for demand generation and adoption.Account based marketing and sales enagement.Vendor Management.Market segmentation and account based marketing.Partner management.Content repository for sales aids and tools.Agency and vendor management.

Assistant Manager

• Sep 2005 - Jun 2007

Summary :Essayed the chief role in handling marketing, branding initiatives, corporate events & choosing and designing internal /external communication channels for U.S.Resource Management &Training and Development.Implementing strategic marketing plans within the framework.Conceptualization, visualization and rendering of creative design.Production of all marketing deliverables.Worked closely with the Leadership Team to develop a Skill Matrix Model Development.Have worked and delivered on more than 1000 RFP projects across all verticals.Served as Certified Trainer and have conducted more than 15 trainings.Designed a framework for project execution and redefined SLA's. Established cross collaboration channels.

Business Sales Manager

• Jul 2003 - Sep 2005

Summary :Direct Sales (Tele) - UK SMBSummary :Steered diverse responsibilities pertaining to direct sales.Sales Pipeline Management and Sales strategy.Top Sales team and a manager Selling Dell Enterprise products to SMB customersB2B sales for UK Market .Recipient of Sales Champion Excellence Award for two quartersOver achieved on realized margins for 4 quarters against a target of 18%. Green Belt BPI Certified Project Leader (Project Annualized Savings of $ 2 Million). Internal Communications lead.

Marketing Communications Specialist

• Aug 1999 - Jul 2003

Facilitated planning and executing from conceptualisation to execution and post communication actions for cross brands to emphasise IBM as complete solution provider by strategising communications vehicles.Responsible for leading an entire Brand/Marketing Strategy for the Country.Spearheaded marketing campaigns for awareness and demand generation. Carried out holistic campaigns with project management skills and techniques involving cross-functional teams, agencies and partners.Performed and interpreted market intelligence and analytic for brand strategy. Structured incentive programs for channel partners for general and specific marketing tactics. Created media opportunities, developed press/media deliverables. Applied user-centric design and usability principles for the web. Served as Direct Marketing Lead for India. Worked with over 200 SWG Channel Partners on Sales enablement and Technical Enablement programsDeveloped a Best of Breed program for ISVs in the Northern region. Designed joint marketing strategies with newly acquired business partners.Independently responsible for IBM Marketing Newsletter and IBM Events Calendar. Significantly increased IBM SWG revenues despite a stymied market. Created excellent mind share for SG products and developer works Channel of IBM.Received Bravo Award for "ebusiness on demand" campaign execution.Successfully planned, devised and executed more than 100 customer specific business segment events.Awarded the Best Campaign in order to break the ice of IBM's hardware brand recall. Worked with over 200 SWG partners in planning, executing successful campaigns and achieving the target of over 3 million USD.Effective usage of data analytics for communication to the relevant focussed target segment helped achieve overall campaign success for IBM Software group.