Experience

Entropy Electro-Mechanical Solutions

• United Kingdom
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Business Development Director

  • Feb 2022 - Present

  Rugged Military Systems, in the modern world, have seldom faced so many challenges and opportunities in quick succession. Thermal, Shock and Vibration performance issues are now a critical battlespace in achieving product advantage in the marketplace. This has been brought about by continuous and ongoing demands to: ➺ Dissipate more power. ➺ Reduce weight, without structural compromise and ➺ Extend operating temperature. Without clock throttling at the upper limits.These are combined with: reduced development cycles, supply chain delays and game-changing standards shifts, both in format (VME to VPX to SOSA) and cooling (VITA 48.x evolutions). Existing internal resources need help and sometimes struggle to find it. . Entropy has the proven expertise to provide that help. Complementing companies’ expertise and shortening the learning curve with new techniques and technologies.Confidence: from a track record of successful MilRugged solutions.Trust: that can only be built from the completion of multiple projects.Empathy: We understand the ‘real’ application needs of Rugged/Military systems.The first step is getting in touch for a no-obligation and confidential discussion with our experts.Whether you are liquid-flow-through ‘curious’ or have to put a (*) beside the maximum operating temperature on your datasheet, we can help. Guy.Hunter@EngineeringEntropy.co.uk.From a personal perspective, I see the MOSA & SOSA initiatives having the biggest impact on the market in, at least, the last four decades. Widespread adoption is already a certainty because of Federally Mandated Programs in the US. I believe it’s now a matter of how fast and how far SOSA adoption in particular spreads,.... not if. Accompanying the shift to SOSA is the rise of SFF offerings as processing moves closer to the #sharpedge Exciting times. Show less

• Business Development Director

  • Feb 2021 - Feb 2022

• Business Development Director

  • Aug 2020 - Jan 2021

  The rugged embedded market needs more and better simulation, now. Thermal, Shock and Vibration simulations along with practical design improvements are essential to hit those all-important SWAPC goals. Entropy is the subject leader focused on this field. My mission is to make more people in our industry aware of the timescale, performance and design-confidence benefits they could be enjoying.


Guy Hunter Consultant
• Consultant/Founder

  • Jan 2010 - Present


CNS-Rugged

• Defense & Space

• Founder

  • Sep 2015 - Jan 2021

  CNS-Rugged supplies corporate services to technology companies. The primary focus is providing Hands-On help with all stages of complex international sales (direct & channel). Other services are also provided including; startup assistance, project management and fire-fighting. CNS-Rugged has ambitious plans to supply a full spectrum of rugged solutions for Military and Industrial applications. The innovative business model builds on 3 decades of experience in the board and system market place. Key aspect is the independent selection of products and services from best in class selected partners worldwide, wholly focused on what's best for the application. Dedicated to an open Standards approach: VPX, PCIe, VME, PC104, cPCI, ATCA, FMC, XMC, AMC, PMC..... From single boards up to fully loaded ATR flight-qualified enclosures and everything inbetween Show less



Asine

• Computer Hardware Manufacturing
• 1 - 100 Employee

• Business Development Manager

  • Jul 2017 - Sep 2020

  Rugged & MilSpec FLASH storage from an outstanding manufacturer. As a past customer of Asine, I picked them because of their focused expertise. Many suppliers were happy to offer commercial products 'upgraded' to rugged. Asine is coming in the other direction. Pushing the envelope on capacity, reliability and quality. Comfortable in the most demanding of environments. All backed up with best-in-class expert support and within a reasonable budget window. Now Asine has asked if I will use my experience with channels and direct customers to help grow sales. If you are looking for rugged storage I'd be happy to hear from you. Show less



3L Ltd

• IT Services and IT Consulting

• Sales & Business Development

  • Feb 2011 - Apr 2016

  Making Multicore Easy Moving tasks from core to core becomes trivial using 3L Diamond. No recompiling needed. Management of the interconnections between tasks you move is managed for you, automagically. More than that, you can move tasks from one core to another on a different device, even on another board. All the project killing complexity of shared memory is gone. No special language to learn. No arcane custom statements to implement and manage. My challenge is to help people get to the lighbulb moment when they realise moving a task from core to core really is that simple. Contact me if you'd like to know more. Show less


AlbaTex Boards LLC
• VP & Co founder

  • Dec 2008 - Jan 2010


Somerled Ltd

• United Kingdom
• Hospitality

• Managing Director

  • Jan 1999 - 2010

  Providing business development services. Project management, Sales growth (direct / channel), US remote control startups, project fire-fighting.... Originally Somerled was focused on board reselling in the Defence, Aerospace and top end Industrial markets. Import/Export ITAR/EAR.... This body of expertise can be applied to current projects. Providing business development services. Project management, Sales growth (direct / channel), US remote control startups, project fire-fighting.... Originally Somerled was focused on board reselling in the Defence, Aerospace and top end Industrial markets. Import/Export ITAR/EAR.... This body of expertise can be applied to current projects.



RECAB Realtime Computers Ltd

• Managing Director

  • 1999 - 2002

  Full P&L responsibility. From Feasibility & Startup through to MBO. UK focused board reselling into rugged and military customer base. Recab in Sweden was originally one of my Distributors while at Pentland Systems. Company formation, factory lease negotiation. recruitment, direct sales, exhibitions, supplier relationship building,.......... Full P&L responsibility. From Feasibility & Startup through to MBO. UK focused board reselling into rugged and military customer base. Recab in Sweden was originally one of my Distributors while at Pentland Systems. Company formation, factory lease negotiation. recruitment, direct sales, exhibitions, supplier relationship building,..........



Hunt Engineering Ltd

• United Kingdom
• Engineering Services

• Sales & Business Development Management

  • Jan 1997 - Jan 1999

  2 year contract before starting my own company. Responsible for Sales and Marketing during transition between two main processor devices. Heavily engaged in Channel Management and liaison with device and tool manufacturers. Extensive exhibition experience. Thorough exposure to life inside a small technology company, working closely with owner. 2 year contract before starting my own company. Responsible for Sales and Marketing during transition between two main processor devices. Heavily engaged in Channel Management and liaison with device and tool manufacturers. Extensive exhibition experience. Thorough exposure to life inside a small technology company, working closely with owner.



Pentland Systems Ltd

• Worldwide Sales Manager

  • Jan 1994 - Jan 1997

  ● 30% compound growth when market and company history averaged 4%● Turned around distributor network reselling Data Acquisition Boards. Industrial and Defence applications.● Grew successful Sales team.● Discovered I was an 'Intra'preneur.There were three main contributing factors to the success I had at Pentland Systems. Firstly the great sales team I had the privilege to grow and lead. Secondly was the high quality family of European Distributors I inherited. My background _as_ a distributor enabled me to develop this underutilised resource. Thirdly and something only recently fully appreciated.... a board that was open minded enough to support my proposals. Even when the course of action I was advocating directly contradicted their recent experience with channel management. Offered position on board at time of departure.. Show less

• WorldWide Sales manager

  • 1994 - 1997



Mizar Inc

• United States
• Motor Vehicle Manufacturing

• European Territory Manager

  • 1992 - 1994

  Headhunted from Dean Microsystems. My first taste of International Channel sales and start of a long association with the N.Dallas area. Established and managed a network of European Distributors and Integrators. Many design wins with leading edge DSP VME boards. Many of the design wins in French Defence market. Very sad to leave. Mizar was acquired by another DSP board manufacturer. Headhunted from Dean Microsystems. My first taste of International Channel sales and start of a long association with the N.Dallas area. Established and managed a network of European Distributors and Integrators. Many design wins with leading edge DSP VME boards. Many of the design wins in French Defence market. Very sad to leave. Mizar was acquired by another DSP board manufacturer.



Dean Microsystems Ltd

• Sales Engineer

  • 1990 - 1992

  Sales Engineer. SE England. Board Reseller/Integrator/Distributor. Leaped straight from design engineer to Sales. Mostly Open Systems. Lots of 3U and 6U VME. Some STEbus and a number of VME to S-Bus migrations. Under mentoring from Nigel Offley I discovered the wide range of benefits that distributors can bring to the party. Lessons that would stand me in good stead when I later worked with manufacturers who hadn't been able to fully realise the potential offered by channel sales. Having seen the world from both-sides-of-the-fence I was armed with a powerful perspective. Most importantly it enabled me see the sources of channel problems and act on them quickly . Show less