Experience

ICEMULE Coolers

• United States
• Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Sep 2016 - Present



Shepherd

• United States
• Software Development

• Account Manager & Social Media Director

  • Aug 2013 - Aug 2016

  As Account Manager:- Lead on Shepherd's transportation and financial services portfolios- Strategist on multiple new business initiatives leading to nearly $100,000 in new contracts.- Clients: CSX, Great Dane Trailers, TTX, Transflo, CSXT Intermodal, Community First Credit Union and VetPartners.- Oversee print, broadcast and digital campaignsAs Social Media Director:- Established Shepherd's social media department from scratch, pulling together Shepherd's current and… As Account Manager:- Lead on Shepherd's transportation and financial services portfolios- Strategist on multiple new business initiatives leading to nearly $100,000 in new contracts.- Clients: CSX, Great Dane Trailers, TTX, Transflo, CSXT Intermodal, Community First Credit Union and VetPartners.- Oversee print, broadcast and digital campaignsAs Social Media Director:- Established Shepherd's social media department from scratch, pulling together Shepherd's current and new SM clients into one cohesive workflow- Manage a creative and analytics team to ensure optimum social content generation and effectiveness - Clients: IceMule Coolers, Bono's BBQ, Willie Jewell's BBQ, Beaches Energy, Springing the Blues, Jacksonville Zoo and the St Johns Cultural Council Show more Show less



Void Live

• Contributing Writer

  • Apr 2012 - Aug 2014

  - 30,000 magazine distribution in North Florida with a regional readership of 150,000+ people.- Guest Editor on the Technology Issue, concepted, wrote and managed an entire issue dedicated to the burgeoning technology scene in North Florida.- Features on regional businesses, sports, art, music and fashion.- I pitch my own articles and work directly with the Editor in Chief in the concepting of the pieces.- Directly interact with PR and marketing departments of various… - 30,000 magazine distribution in North Florida with a regional readership of 150,000+ people.- Guest Editor on the Technology Issue, concepted, wrote and managed an entire issue dedicated to the burgeoning technology scene in North Florida.- Features on regional businesses, sports, art, music and fashion.- I pitch my own articles and work directly with the Editor in Chief in the concepting of the pieces.- Directly interact with PR and marketing departments of various organizations including the Jacksonville Jaguars, local corporations and local nonprofits.- Proficiency in AP style. - Seventeen features have been cover stories. Show more Show less



Burdette Ketchum

• United States
• Real Estate

• Account Coordinator | Broadcast Coordinator

  • Jan 2013 - Aug 2013

  - Account coordinator for multiple clients including Daily's Convenience Stores, Syneron-Candela, Interline Brands, Zeltiq, Schultz Center, Episcopal Diocese of Florida, Ponte Vedra Inn & Club and Swisher International- Broadcast Coordinator for all TV and radio production within agency- Assisted in all new business efforts



Jacksonville Regional Chamber of Commerce

• Copywriter // Event Coordinator

  • Sep 2012 - Apr 2013

  - Assisted development of major monthly event "Community First Saturday" with senior leadership at the Jacksonville Chamber of Commerce- Managed social media accounts & wrote content for website and blogs- Assisted in public relations activities - Event Manager for Community First Saturdays, an event with over a dozen vendors and up to 1,000 attendees, which included on-site logistics, and staff coordination



Digital Video Arts

• United States
• Movies, Videos, and Sound

• Copywriter // Production Assistant // Intern

  • Feb 2012 - Aug 2012

  - Copy editor on agency content pieces, including website copy and team member bios- Script writer for spec commercials for Tobacco Free Florida- Script consultant on feature film treatment Velvet Road- Production assistant on over two dozen commercial shoots- Developed and maintained production handbooks, schedules and call sheets.