Experience

EightyOne Agency

• South Africa
• Advertising Services
• 1 - 100 Employee

• Co-Founder & Head Communication Strategist

  • Apr 2019 - Present

  An agency fuelled by strategy, inspired by results and driven by value. Through our hands-on approach we deliver insightful strategies and tailored packages. By embracing the authenticity of your brand we unlock your full potential. We believe that everything you do should be rooted in strategy. That there’s always a better way to get to where you’re going. Strategy delivers value, results are how you measure worth I'm involved with the full scope of strategic work that is produced from EightyOne, where I take the lead on campaign strategy. I've delivered strategic work within different spaces, varying from re-branding to product launches, campaign strategies to digital strategies. Show less



Freelance Branding - Guy Goddard

• Freelance Brand, Communication, Campaign & Digital Strategist

  • May 2018 - Mar 2019

  I have worked on various brands where my offerings have differed, from brand and communication strategy through to campaign strategy. With each client, the deliverable has differed, but have found a common need between all being; a communication strategy which is long term and a campaign strategy which is a grounded plan with ongoing strategic work for micro-campaigns. Notable clients: - Celbux - Club Travel - Strauss Daly I have worked on various brands where my offerings have differed, from brand and communication strategy through to campaign strategy. With each client, the deliverable has differed, but have found a common need between all being; a communication strategy which is long term and a campaign strategy which is a grounded plan with ongoing strategic work for micro-campaigns. Notable clients: - Celbux - Club Travel - Strauss Daly



Soda Social Media

• South Africa
• Advertising Services

• Digital Strategist

  • Jul 2017 - Jul 2018

  Being in the position as the lead strategist at Soda, I was involved in a multitude of work. 1. Digital strategy, this was my main line of work, specifying in Social Media. Providing digital campaign & communication strategies through to brand management & reporting. 2. Campaign Strategy; I would ensure that the brand, communication, ultimately their digital strategy would be aligned with the overarching brand communication & campaign strategy to be used in the creation of digital campaigns for our clients. 3. Brand Strategy. This ranged from identifying potential markets, crafting high-level positioning and presence strategies. 4. New Business acquisition, I would be responsible for compiling an audit of potential new clients, providing strategic recommendations and insights into how we could improve a brand. Show less



Freshly SA

• United States
• Appliances, Electrical, and Electronics Manufacturing

• Brand & Business Internship

  • Jan 2017 - Mar 2017

  I worked under the Co-Founder & head strategist for the start-up. The main involvement was through holistic branding & marketing, business operations, and campaigning for the craft beer (Freshly) which had recently been launched. The main aim of this venture was to gain experience in the entrepreneurial space, developing a good understanding of the business operations whilst executing branding and marketing initiatives. I was brought onto additional launch projects including a digital agency and resturaunt. Show less



Prestefeld Prepriatry School

• Student Master

  • Jan 2012 - Dec 2012

  Taught Sport (Depending on season). Took care of boarding students. Looked after students in certain classes. Taught Sport (Depending on season). Took care of boarding students. Looked after students in certain classes.