Gus Viegas
UA Advisor at Gamesforum- Claim this Profile
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Bio
Moritz Schöne, PhD
I've had the pleasure of collaborating with Gus at Lessmore over the past year. As our Head of Marketing, Gus stands out not only for his deep marketing insights but also for his data-driven approach and impressive mathematical understanding. In my role as the Lead Data Scientist, I was delighted to have someone to talk to in marketing who understands my language and shares my concern for rigorous understanding of the data. Given that I was fairly new to the intricacies of UA when I joined, Gus went above and beyond to ensure I understood every facet of it. His innate ability to simplify complex marketing concepts and strategies made my transition into this industry smoother than I could have ever imagined. Beyond his technical acumen, Gus is genuinely one of the friendliest colleagues I've ever had. He effortlessly bridges the gap between data science and marketing, helping me, and many others, navigate the intricacies of UA. Working with Gus is a blend of continuous professional growth and genuine camaraderie. His combination of technical prowess and genuine warmth truly sets him apart. Shared Boardgame rounds were the best and he introduced more than one great game to me. If you ever get a chance to work with or learn from Gus, consider yourself fortunate!
Alexander Häußler
Gus is an absolute secret weapon to boost a team to new heights. His experience and thoughtfulness makes it a pleasure to discuss any topic. He quickly picks up speed and becomes a driver and supporter for other team members. Gus is able to communicate a vision and motivate others to work towards a common goal. He is able to take ownership and come up with plans. I have a lot of trust in his skills and can highly recommend him for any team.
Moritz Schöne, PhD
I've had the pleasure of collaborating with Gus at Lessmore over the past year. As our Head of Marketing, Gus stands out not only for his deep marketing insights but also for his data-driven approach and impressive mathematical understanding. In my role as the Lead Data Scientist, I was delighted to have someone to talk to in marketing who understands my language and shares my concern for rigorous understanding of the data. Given that I was fairly new to the intricacies of UA when I joined, Gus went above and beyond to ensure I understood every facet of it. His innate ability to simplify complex marketing concepts and strategies made my transition into this industry smoother than I could have ever imagined. Beyond his technical acumen, Gus is genuinely one of the friendliest colleagues I've ever had. He effortlessly bridges the gap between data science and marketing, helping me, and many others, navigate the intricacies of UA. Working with Gus is a blend of continuous professional growth and genuine camaraderie. His combination of technical prowess and genuine warmth truly sets him apart. Shared Boardgame rounds were the best and he introduced more than one great game to me. If you ever get a chance to work with or learn from Gus, consider yourself fortunate!
Alexander Häußler
Gus is an absolute secret weapon to boost a team to new heights. His experience and thoughtfulness makes it a pleasure to discuss any topic. He quickly picks up speed and becomes a driver and supporter for other team members. Gus is able to communicate a vision and motivate others to work towards a common goal. He is able to take ownership and come up with plans. I have a lot of trust in his skills and can highly recommend him for any team.
Moritz Schöne, PhD
I've had the pleasure of collaborating with Gus at Lessmore over the past year. As our Head of Marketing, Gus stands out not only for his deep marketing insights but also for his data-driven approach and impressive mathematical understanding. In my role as the Lead Data Scientist, I was delighted to have someone to talk to in marketing who understands my language and shares my concern for rigorous understanding of the data. Given that I was fairly new to the intricacies of UA when I joined, Gus went above and beyond to ensure I understood every facet of it. His innate ability to simplify complex marketing concepts and strategies made my transition into this industry smoother than I could have ever imagined. Beyond his technical acumen, Gus is genuinely one of the friendliest colleagues I've ever had. He effortlessly bridges the gap between data science and marketing, helping me, and many others, navigate the intricacies of UA. Working with Gus is a blend of continuous professional growth and genuine camaraderie. His combination of technical prowess and genuine warmth truly sets him apart. Shared Boardgame rounds were the best and he introduced more than one great game to me. If you ever get a chance to work with or learn from Gus, consider yourself fortunate!
Alexander Häußler
Gus is an absolute secret weapon to boost a team to new heights. His experience and thoughtfulness makes it a pleasure to discuss any topic. He quickly picks up speed and becomes a driver and supporter for other team members. Gus is able to communicate a vision and motivate others to work towards a common goal. He is able to take ownership and come up with plans. I have a lot of trust in his skills and can highly recommend him for any team.
Moritz Schöne, PhD
I've had the pleasure of collaborating with Gus at Lessmore over the past year. As our Head of Marketing, Gus stands out not only for his deep marketing insights but also for his data-driven approach and impressive mathematical understanding. In my role as the Lead Data Scientist, I was delighted to have someone to talk to in marketing who understands my language and shares my concern for rigorous understanding of the data. Given that I was fairly new to the intricacies of UA when I joined, Gus went above and beyond to ensure I understood every facet of it. His innate ability to simplify complex marketing concepts and strategies made my transition into this industry smoother than I could have ever imagined. Beyond his technical acumen, Gus is genuinely one of the friendliest colleagues I've ever had. He effortlessly bridges the gap between data science and marketing, helping me, and many others, navigate the intricacies of UA. Working with Gus is a blend of continuous professional growth and genuine camaraderie. His combination of technical prowess and genuine warmth truly sets him apart. Shared Boardgame rounds were the best and he introduced more than one great game to me. If you ever get a chance to work with or learn from Gus, consider yourself fortunate!
Alexander Häußler
Gus is an absolute secret weapon to boost a team to new heights. His experience and thoughtfulness makes it a pleasure to discuss any topic. He quickly picks up speed and becomes a driver and supporter for other team members. Gus is able to communicate a vision and motivate others to work towards a common goal. He is able to take ownership and come up with plans. I have a lot of trust in his skills and can highly recommend him for any team.
Experience
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Gamesforum
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United Kingdom
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Computer Games
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1 - 100 Employee
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UA Advisor
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Oct 2023 - Present
Helping to moderate and advise on User Acquisition public speaking events, talks, panels and other related matters for the Games Forum conferences. Reach out if you want to know more! Helping to moderate and advise on User Acquisition public speaking events, talks, panels and other related matters for the Games Forum conferences. Reach out if you want to know more!
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Lessmore
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United States
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Design Services
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1 - 100 Employee
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Head of Growth
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Aug 2022 - Present
Grown Eatventure to top 10 simulation game charts in the United States (and other Tier 1 geos) while maintaining or increasing month on month net profitability. Skills: Leadership, User Acquisition, Ad Monetization, Product Marketing, Peformance Marketing, Growth Strategy, Market Research, App Store Optimization, Creative Leading. Game: https://play.google.com/store/apps/details?id=com.hwqgrhhjfd.idlefastfood&hl=en&gl=US Accolades: • Managing >$3M monthly marketing spend profitably • Growing Tiktok x50, becoming one of the top gaming clients: https://www.tiktok.com/business/en-US/inspiration/lessmore-eatventure? • Growing Moloco x6, doubling our spend while increasing the user quality and profitability: https://www.singular.net/case-study-lessmore-moloco/ • Maintaining large scale with networks such as Applovin, Google and more: https://www.youtube.com/watch?v=emQtZh8a9PM Show less
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Skunkworks
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Technology, Information and Media
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1 - 100 Employee
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Head of Performance Marketing
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Jan 2022 - Aug 2022
Team lead for: • User Acquisition & Ad Monetization • Market Research & Publishing Projects: > Live UA & Admon for Merge Friends > 2 Soft Launches Team lead for: • User Acquisition & Ad Monetization • Market Research & Publishing Projects: > Live UA & Admon for Merge Friends > 2 Soft Launches
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Rovio Entertainment Corporation
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Finland
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Computer Games
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400 - 500 Employee
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Performance Marketing Manager
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Jul 2020 - Jan 2022
UA Management, Creative Leading & UA Strategy for multiple products, including: Angry Birds Friends, Small Town Murders, Darkfire Heroes and Hardhead Squad. Released Game: > Darkfire Heroes https://www.rovio.com/games/darkfire-heroes/ • Managing >$1M UA monthly spend on a new genre for the company UA Management, Creative Leading & UA Strategy for multiple products, including: Angry Birds Friends, Small Town Murders, Darkfire Heroes and Hardhead Squad. Released Game: > Darkfire Heroes https://www.rovio.com/games/darkfire-heroes/ • Managing >$1M UA monthly spend on a new genre for the company
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Lightneer Inc
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United States
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Freight and Package Transportation
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Head of User Acquisition
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Oct 2018 - Nov 2019
User Acquisition, Monetization, Data & Partnerships for over 35 Game Launches in a year. Designed & managed efforts to sustain rapid publishing whilst improving various KPIs by over 300% from CPI to LTV. User Acquisition, Monetization, Data & Partnerships for over 35 Game Launches in a year. Designed & managed efforts to sustain rapid publishing whilst improving various KPIs by over 300% from CPI to LTV.
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Supercell
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Finland
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Computer Games
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400 - 500 Employee
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Market Researcher (Contract)
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Apr 2018 - Sep 2018
Futurefly transition and contract work. Market & game design research for 2 unannounced projects. Futurefly transition and contract work. Market & game design research for 2 unannounced projects.
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Futurefly
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IT System Custom Software Development
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Growth Hacker
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Mar 2016 - Sep 2018
Acquired by Supercell. Released Apps (5): > Rawr Messenger (3D Avatar Messenger for Android and iOS - www.rawrmessenger.com) http://www.theverge.com/2016/5/19/11711876/rawr-messenger-app • 1M+ users in 7 weeks on a one-man, low-budget team. > EatMessage (iMessage Game - www.eatmessage.com) http://venturebeat.com/2017/02/16/futureflys-eatmessage-app-turns-your-face-into-a-game-controller/ • 4,100 days of Apple Features across 16+ countries > Miso Happy (3D Selfie Sticker App for iOS) https://techcrunch.com/2017/05/31/miso-happy-is-a-3d-selfie-app-that-rocks-the-uncanny-valley/ > Dubface (AR App for iOS) https://www.iphonetricks.org/first-ar-apps-games-ever-featured-in-the-app-store/ https://www.wired.com/story/app-pack-animoji-dupes/ • Featured on the app store since day 1 > Pocket Peeps (3D Avatar Chat Community for Android and iOS - www.pocketpeeps.in) • Experimented with various marketing automation hacks & influencer marketing _____ • Consulting for external companies such as Supercell • UA Consulting and Management • Influencer Marketing • Market Research • Data Analysis, Implementation, Reporting & Presentations • Game Design specs & documentation • Storyboarding, managing and design for PR, AD and in-app campaigns • SEO/ASO and other app market related activities • Wearing enough (job) hats to start a hat shop https://vimeo.com/258250246 Show less
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Stratera Studio
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Portugal
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Computer Games
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Co-Founder
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Aug 2014 - Feb 2016
Released Games (2): > Train Trip Madness (Android Game) > Blind Crime! (PC Game) • Market Research • Game Design specs & documentation • Live event management • 2D Asset production • Learning the ins and outs of setting up an indie games studio Released Games (2): > Train Trip Madness (Android Game) > Blind Crime! (PC Game) • Market Research • Game Design specs & documentation • Live event management • 2D Asset production • Learning the ins and outs of setting up an indie games studio
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Tradiio
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Portugal
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Musicians
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Growth Hacker
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Oct 2014 - Oct 2015
Released: > Tradiio (Mobile/Browser Gamified Music Streaming - www.tradiio.com) https://thenextweb.com/apps/2015/03/02/tradiio-turns-recommending-new-music-into-a-game-that-offers-real-world-rewards/ http://www.wired.co.uk/article/european-startups-2016-lisbon • Guerrilla digital performance marketing • In-App Event/Campaign planning & implementation • Game Design specs & documentation • Data Analysis, Implementation & Reporting • Experimenting heavily on new UA & Retention methods Show less
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Growth Hacker
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Jun 2013 - May 2014
Learning the basics of the board game industry, community management and sales. Released: >Nutriventures - The Board Game (Board Game - https://boardgamegeek.com/boardgame/165007/nutriventures-boardgame) • Managed costumers and potential clients on social networks, events and offices. • Helped design new board game titles. Learning the basics of the board game industry, community management and sales. Released: >Nutriventures - The Board Game (Board Game - https://boardgamegeek.com/boardgame/165007/nutriventures-boardgame) • Managed costumers and potential clients on social networks, events and offices. • Helped design new board game titles.
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Education
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2008 - 2014
Instituto Superior Técnico
Bachelor of Architecture (B.Arch.), Architecture
Community
