Experience

Kinetics Nail Systems

• Latvia
• Cosmetics
• 1 - 100 Employee

• Chief Brand Officer

  • Aug 2022 - Present



GUSTA RUTKA BIROJS

• Latvia
• Design Services

• Senior Graphic Designer

  • Nov 2021 - Present

  Services in the areas of brand identity and brand visual systems Services in the areas of brand identity and brand visual systems



Kinetics Nail Systems

• Latvia
• Cosmetics
• 1 - 100 Employee

• Senior Art Director

  • Nov 2016 - Oct 2021

  Supervised creative team: graphic designers, photographers, copywriters, account directors. Created brand design guidelines, exhibition and packaging design guidelines, UI/UX design of brand’s website. Designed, coordinated, and maintained marketing collateral. Collaborated with international partners to ensure brand’s visual consistency. Supervised creative team: graphic designers, photographers, copywriters, account directors. Created brand design guidelines, exhibition and packaging design guidelines, UI/UX design of brand’s website. Designed, coordinated, and maintained marketing collateral. Collaborated with international partners to ensure brand’s visual consistency.



McCann Riga

• Latvia
• Advertising Services
• 1 - 100 Employee

• Art director

  • May 2008 - Jan 2015

  Delivered design guidance in all aspects from concept through on-time and on-budget completion. Developed creative concepts in partnership with senior creative directors, copywriters and the account team. Authored superior graphic design, print production, ads, marketing collateral. Directed photographers, illustrators, designers to ensure proper production of campaign elements. Delivered design guidance in all aspects from concept through on-time and on-budget completion. Developed creative concepts in partnership with senior creative directors, copywriters and the account team. Authored superior graphic design, print production, ads, marketing collateral. Directed photographers, illustrators, designers to ensure proper production of campaign elements.



Young & Rubicam

• United States
• Advertising Services
• 700 & Above Employee

• Creative director

  • Jan 2005 - May 2008

  Directed team to develop creative and effective advertising concepts. Oversaw all aspects of design and development, and offered design solutions for ads and marketing collateral. Directed team to develop creative and effective advertising concepts. Oversaw all aspects of design and development, and offered design solutions for ads and marketing collateral.