Gustavo Lacerda Falluh

Sales Account Executive - BR & PT at PinMeTo
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Contact Information
Location
Lisbon Metropolitan Area, PT
Languages
  • Inglês Full professional proficiency
  • Português Native or bilingual proficiency
  • Espanhol Professional working proficiency

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Cristina López

Working hand in hand with Gustavo has been an honor, he is a wonderful person with great communication skills and always willing to work with a smile. I recommend over and over again to work with people like him who are so good and motivating

Jakub Lewandowski

I had the pleasure of working with Gustavo during his time as a Location Marketing Specialist for Brazil and Portugal at PinMeTo. Gustavo is a true asset to any team he works with. His dedication, expertise, and strategic thinking make him an outstanding sales developer. He has an impressive ability to understand the needs of clients and provide effective solutions to improve their digital presence on various platforms. Gustavo's attention to detail and exceptional communication skills make him a reliable and trustworthy colleague. It was a pleasure working with him and I would highly recommend him for any future endeavors.

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Experience

    • Sweden
    • Software Development
    • 1 - 100 Employee
    • Sales Account Executive - BR & PT
      • Sep 2022 - Present

      Drove the sales efforts for a digital marketing tool (SaaS).Develop companies mapping to identify target businesses.Created activities flows to run all the sales process in the countries.Worked with the CS/Finance departments to provide good customer experience.

    • Sales Development Representative - BR
      • Apr 2022 - Sep 2022

      PinMeTo’s online Software as a Service (SaaS) platform makes sure all your chain or franchise’s locations can be found on multiple search, map and social media platforms, including Apple, Facebook, Google, Instagram, Twitter, Foursquare and thousands more.As Sales Developer for Brazil and Portugal, I am responsible for the strategy of go-to-market, building relationships, understanding the needs and proposing solutions for clients that want to improve their digital presence in big networks partners of the company. Show less

    • Brazil
    • Software Development
    • 1 - 100 Employee
    • Sales Account Executive
      • Jun 2019 - Dec 2021

      Responsible for managing a list of 100 ABM retail target accounts from all regions of Brasil, mid-size supermarkets, drugstores and home centers with a revenue between R$ 200 million to R$ 2 billions by year, overseeing needs, solutions to different areas of the companies and if the product fits based on scale and integration with the main softwares of the clients. Actively worked as well in upsell sales within customer service introducing new products, understanding the fit and, alongside with the product team, researching needs and proposing development of functionalities that could facilitate gains of process and profitability.During the company's growth, as the most senior executive of the team, had sometimes the role to teach new members of the area, introducing how to successfully engage, interact and develop complex negotiations that could reach until four different departments, including the board.Achievement: helped directly the company to grow the revenue by six times in four years, being the first salesman after the principle director of the area, cocreating alongside with him all the selling process, communications, proposals and e-mail marketing of the sector. Show less

    • Marketing Analyst
      • Jan 2019 - Jun 2019

      Responsible for cocreating a go-to-market strategy and a plan of investments in events, with the focus of increasing sales of services and products, responding directly to the sales director.Administrate the e-mail marketing communications with software for the contacts data-base, gave briefs to the design intern about campaigns, events and manage the midia of the company.Strategy position was to apply more investments in retail events, get closer to business associations of the sector and gain bigger visibility in the market, decisions that produced at the time the best selling year in revenue of the company (twice the rate of the previous years).Achievements: held the organization of a public stand in Abras Convention 2019, one of the biggests Fast-Moving Consumer Goods (FMCG) event, that brought four new clients to the company. Show less

    • Sales Development Representative
      • Jan 2018 - Jan 2019

      Responsible for the entire inicial development of new outbound and inbound businesses in the food retail market, pharmaceutical and department stores;- Participation in the planning and execution of the commercial and marketing strategy for 2018;- Goal of increasing the Monthly Recurring Revenue (MRR) with new businesses to overcome the break even point after a round of investment;- Collaboration in the commercial plan for the launch of a new product to trade marketing.

    • Journalism Intern
      • Aug 2017 - Dec 2017

      - Writing and editing economy news; - Events coverage of governamental announcements and private sector new projects releases; - Production of weekly newsletters about best articles to read from the website (Wordpress). - Writing and editing economy news; - Events coverage of governamental announcements and private sector new projects releases; - Production of weekly newsletters about best articles to read from the website (Wordpress).

    • Web Content Producer
      • Jul 2017 - Dec 2017

      Working in a advertising agency, collaborated with the digital content (copywriting for e-books and landing pages) of a newly built enterprise house condominum, focused on the lifestyle near beach, trails and atractions of the city. Responsabilities: - Helped the brainstorm and planning of the digital campaign; - Creating digital texts for e-books and landing pages. Working in a advertising agency, collaborated with the digital content (copywriting for e-books and landing pages) of a newly built enterprise house condominum, focused on the lifestyle near beach, trails and atractions of the city. Responsabilities: - Helped the brainstorm and planning of the digital campaign; - Creating digital texts for e-books and landing pages.

    • Brazil
    • Business Consulting and Services
    • 1 - 100 Employee
    • Social Media and Sales Consulting
      • Dec 2016 - May 2017

      - Management and measurements of repercusion of social networks; - Graphics materials for campaigns, events and meetings with Adobe Indesign; - Content planning and video editing with Adobe Premiere. - Management and measurements of repercusion of social networks; - Graphics materials for campaigns, events and meetings with Adobe Indesign; - Content planning and video editing with Adobe Premiere.

    • Brazil
    • Administration of Justice
    • 700 & Above Employee
    • Journalism Intern - Press Office of Santa Catarina State Court of Justice
      • Jun 2015 - Feb 2017

      Daily news production for the website of the state court, covering public decisions with social repercution, as progressive judgments, well know social facts brought to justice and internal politics. Responsabilities: - Photographing and editing court sessions or public judgements; - Press releases; - Locution of radio spots to local associations distribute for main broadcast radios of big justice decisions. Daily news production for the website of the state court, covering public decisions with social repercution, as progressive judgments, well know social facts brought to justice and internal politics. Responsabilities: - Photographing and editing court sessions or public judgements; - Press releases; - Locution of radio spots to local associations distribute for main broadcast radios of big justice decisions.

    • Journalism Intern - Federal University Public Channel - TV UFSC
      • Mar 2015 - May 2015

      - Organize program boards: TV shows, documentaries and interviews in sequence; - Stablish commercials. - Organize program boards: TV shows, documentaries and interviews in sequence; - Stablish commercials.

    • Journalism Intern - University Scholarship (UFSC)
      • Aug 2014 - Dec 2014

      - Weekly compiling of journalism critics, in observation of good practices, of ethical decisions on midia pages and the effects of the disclousers by the journalist; - Writing headlines for calling readers to links in the newsletter. - Weekly compiling of journalism critics, in observation of good practices, of ethical decisions on midia pages and the effects of the disclousers by the journalist; - Writing headlines for calling readers to links in the newsletter.

Education

  • Universidade Federal de Santa Catarina
    Graduação, Jornalismo
    2014 - 2018

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