Gustavo de Godoi Fonseca Pinto

Partner at Edwin
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Contact Information
us****@****om
(386) 825-5501
Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills

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Griecco Cavalini Candido

Trabalhei como par do Gustavo na NewBlue e foi uma experiência boa, regada de troca de informações e trabalho conjunto. O Gustavo tem a mente muito ligada a performance e isso foi muito benéfico para nosso trabalho gerenciando as campanhas de Google Brasil.

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Credentials

  • DoubleClick Search Basics
    -
    Aug, 2017
    - Nov, 2024
  • Digital Sales Certification
    Google
    Aug, 2019
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Aug, 2019
    - Nov, 2024
  • Google Ads Fundamentals
    Google
    Aug, 2019
    - Nov, 2024
  • Google Ads Mobile Certification
    Google
    Aug, 2019
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Aug, 2019
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Aug, 2019
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Aug, 2019
    - Nov, 2024
  • Shopping Ads Certification
    Google
    Aug, 2019
    - Nov, 2024
  • DoubleClick Ad Exchange Basics
    -

Experience

  • Edwin
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Partner
      • May 2023 - Present

      Edwin is the #1 performance-as-a-service choice for entrepreneurs and CMOs. We manage your paid media channels (think Google Ads, Meta Ads and more) for one fixed monthly subscription. Unlike traditional agencies, we're not incentivized to make you spend more – we don't charge fees based on ad spend. Our team has previously managed over $100 million in advertising spend for dozens of brands, from early-stage, venture-backed startups to large-scale companies. Edwin is the #1 performance-as-a-service choice for entrepreneurs and CMOs. We manage your paid media channels (think Google Ads, Meta Ads and more) for one fixed monthly subscription. Unlike traditional agencies, we're not incentivized to make you spend more – we don't charge fees based on ad spend. Our team has previously managed over $100 million in advertising spend for dozens of brands, from early-stage, venture-backed startups to large-scale companies.

  • Flapper
    • Brazil
    • Airlines and Aviation
    • 1 - 100 Employee
    • CMO
      • Oct 2022 - Mar 2023

      Responsible for leading Flapper's Global Marketing Strategy. Attributions: - Build and manage a global marketing team (up to 8 people in the long term); - Coordinate marketing projects in Latin America, Europe, US and the Middle East; - Be responsible for marketing reports and analytics, including GA, Appsflyer and own BI system; - Participate in key private aviation events, including NBAA-BACE, ACE, EBACE and LABACE; - KPIs: GMV growth, conversion rate, CAC, LTV, app downloads. Achievements: - Product marketing campaign launch in Argentina; - 100% of Growth on Argentina's Social Media profile; - Data migration from Universal Analytics to Google Analytics 4 (Web + App). Show less

  • Practicum USA
    • United States
    • E-Learning Providers
    • 100 - 200 Employee
    • Head of Marketing
      • Jun 2022 - Oct 2022

      Responsible for managing brand and product marketing campaign launch in LATAM for a brief moment. Attributions: - Develop and implement a marketing mix for the region; - Build a team of external contractors and internal resources; - Develop the necessary processes for interaction between teams, formulate KPIs; - Provide day-to-day team management; - Form a set of rules and guidelines and promotional materials for your region; - Build a reporting system for the region (e.g., dashboards or task trackers) - Team performance control, external agency management (media, creative, texts, SMM). Achievements: - 2x sales growth since first month of work; - Launched new landing page project for Brazil; - Launched branding campaign for all LATAM countries; Show less

  • Awari
    • Brazil
    • Education
    • 1 - 100 Employee
    • Head of Marketing & Performance
      • Oct 2020 - May 2022

      Responsible for developing Awari's Marketing & Growth strategy. Attributions: - Help defining Branding and Positioning Strategy; - Develop Marketing's Business Plan; - Manage Marketing's budget allocation; - Plan, implement and execute performance marketing campaigns based on Business Growth objectives; - Manage Marketing and Growth strategies with involved stakeholders; - Define, manage, analyze and report on Marketing's OKRs and KPIs; - Responsible for Marketing's recruitment processes; - Team management (Branding, Content, Performance, CRM, Public Relations and Events). Achievements: - 650% of Revenue Growth in 2021 (YoY); - 800% of Growth on Social Media Profiles in 2021 (YoY); Show less

  • Housi
    • Brazil
    • Real Estate
    • 100 - 200 Employee
    • Marketing & Performance Specialist
      • Mar 2020 - Oct 2020

      Responsible for leading the performance & media branch development under company´s Marketing scope. Attributions: - Manage performance and social monitoring agencies; - Analyze, report and manage all marketing KPIs; - Develop media planning strategy and tactics; - Seek for new partners and businesses opportunities that are performance oriented; - Manage content strategy for SEO and Web Analytics; - Collaborate with the CRM strategy and execution. Responsible for leading the performance & media branch development under company´s Marketing scope. Attributions: - Manage performance and social monitoring agencies; - Analyze, report and manage all marketing KPIs; - Develop media planning strategy and tactics; - Seek for new partners and businesses opportunities that are performance oriented; - Manage content strategy for SEO and Web Analytics; - Collaborate with the CRM strategy and execution.

  • Wunderman Thompson Brasil
    • Brazil
    • Advertising Services
    • 200 - 300 Employee
    • Media & Performance Supervisor
      • Jun 2018 - Feb 2020

      Seek performance excellency on Google Brazil´s + SPLA campaign execution through strategy & tactical media plans, guaranteeing that results are being delivered as foreseen. Attributions: - Media strategy development; - Media tactics development ; - Reporting and analysis validation; - Client presentations; - Participate on client´s meetings; - Lead meetings with publishers; - Seek new media opportunities for clients; - Conversion tracking management; - Team management. Achievements: - 197% YoY Growth of Think With Google's subscribers list in Brazil; Show less

  • Agência NewBlue
    • Brazil
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Planning/Accounting Analyst
      • Feb 2017 - May 2018

      Planning/Accounting Google, Claro Móvel, Cia Hering, PUC-SP, Editora Globo and Under's Digital Media Strategy.Attributions:- Develop and Manage Digital Media Strategy;- Responsible for client Presentations and Reports;- Manage Campaign Projects;- Lead meetings with Publishers, Clients and Coworkers (Internal Meetings);- Manage different teams for each Client, developing Interns and Analysts as long with the projects;- Manage and develop a full partnership relation with Business Stakeholders.Achievements:- Leveraged Performance Budget 10x since first accounting experience;- Help creating and launching Claro's first e-commerce for cell phone data plans only; - Advertising Launch for 2 new Google Apps for the first time in Brazil. Show less

    • Planning/Accounting Jr. Analyst
      • Jun 2016 - Jan 2017

      Planning/Accounting Claro Móvel's Digital Media Strategy.Attributions:- Manage and follow up Digital Marketing Campaigns;- Responsible for market data analysis in order to develop the entire Digital Media Strategy;- Assist the Projects Area with tasks and deadlines for Campaigns that must integrate many areas;- Responsible for the financial process (Purchase Orders, Insertion Orders, Revenue Cycle);- Develop partnerships with publishers in order to enrich brand's media strategy;- Responsible for developing Reports and Presentations (Internal and External)- Develop a full business relationship with all stakeholders;- Intern management (1 person). Show less

    • Marketing Intern
      • Sep 2015 - May 2016

      Assist Claro Móvel and Embratel's Digital Media Strategy.Attributions:- Responsible for following up Digital Marketing Campaigns;- Explore market data and researches to assist Media Plan's confeccion;- Take care of the Creative Traffic process, since Briefing elaboration and client's approval;- Assist the financial process (Purchase Orders, Insertion Orders, Revenue Cycle);- Contact relevant and strategic Publishers for media strategy and Project partnerships;- Provide assistance to Reports and Presentations (Internal and External). Show less

Education

  • Universidade Anhembi Morumbi
    Bachelor’s Degree, Marketing
  • Colégio Domus Sapientiae
    High School
    2012 - 2014
  • Keys High School - Oklahoma - USA
    High School
    2012 - 2013

Community

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