Gus Waller
Senior Product Designer | Founder at Untangle- Claim this Profile
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Bio
Mike Sherman
We contracted Gus to perform user research on our pilot offering to help us determine feature prioritization, and streamlining of the app experience, as well as value proposition positioning for more effective marketing. Gus did a tremendous job which led to a complete redesign of the app and new website which significantly accelerated our market adoption. We have worked with him on 3 follow on projects since and the insights he is able to provide from the user perspective have been integrated as a core step of our design and development process. I would recommend him very highly.
Jaybe Allanson
Gus has impacted the entire Mobify organization with his work! I was fortunate enough to contract Gus to execute a generative research study for Mobify that opened our eyes to the challenges our system integration partners we're facing using our product. Gus was highly collaborative, flexible, and responsive throughout the entire project. In the beginning, he provided us several strategies we could take with the study and worked with us to craft the one that best fits our needs and budget. He openly communicated the state of the project daily and worked with us to adjust the research approach as we encountered obstacles. Gus's report contained a set of 28 Insights and 32 Partner Experience Principles that have helped Mobify make better user-centered decisions around our product experience. Gus's work has been extremely influential in impacting both our product experience but also how everyone at Mobify empathizes now with our user.
Mike Sherman
We contracted Gus to perform user research on our pilot offering to help us determine feature prioritization, and streamlining of the app experience, as well as value proposition positioning for more effective marketing. Gus did a tremendous job which led to a complete redesign of the app and new website which significantly accelerated our market adoption. We have worked with him on 3 follow on projects since and the insights he is able to provide from the user perspective have been integrated as a core step of our design and development process. I would recommend him very highly.
Jaybe Allanson
Gus has impacted the entire Mobify organization with his work! I was fortunate enough to contract Gus to execute a generative research study for Mobify that opened our eyes to the challenges our system integration partners we're facing using our product. Gus was highly collaborative, flexible, and responsive throughout the entire project. In the beginning, he provided us several strategies we could take with the study and worked with us to craft the one that best fits our needs and budget. He openly communicated the state of the project daily and worked with us to adjust the research approach as we encountered obstacles. Gus's report contained a set of 28 Insights and 32 Partner Experience Principles that have helped Mobify make better user-centered decisions around our product experience. Gus's work has been extremely influential in impacting both our product experience but also how everyone at Mobify empathizes now with our user.
Mike Sherman
We contracted Gus to perform user research on our pilot offering to help us determine feature prioritization, and streamlining of the app experience, as well as value proposition positioning for more effective marketing. Gus did a tremendous job which led to a complete redesign of the app and new website which significantly accelerated our market adoption. We have worked with him on 3 follow on projects since and the insights he is able to provide from the user perspective have been integrated as a core step of our design and development process. I would recommend him very highly.
Jaybe Allanson
Gus has impacted the entire Mobify organization with his work! I was fortunate enough to contract Gus to execute a generative research study for Mobify that opened our eyes to the challenges our system integration partners we're facing using our product. Gus was highly collaborative, flexible, and responsive throughout the entire project. In the beginning, he provided us several strategies we could take with the study and worked with us to craft the one that best fits our needs and budget. He openly communicated the state of the project daily and worked with us to adjust the research approach as we encountered obstacles. Gus's report contained a set of 28 Insights and 32 Partner Experience Principles that have helped Mobify make better user-centered decisions around our product experience. Gus's work has been extremely influential in impacting both our product experience but also how everyone at Mobify empathizes now with our user.
Mike Sherman
We contracted Gus to perform user research on our pilot offering to help us determine feature prioritization, and streamlining of the app experience, as well as value proposition positioning for more effective marketing. Gus did a tremendous job which led to a complete redesign of the app and new website which significantly accelerated our market adoption. We have worked with him on 3 follow on projects since and the insights he is able to provide from the user perspective have been integrated as a core step of our design and development process. I would recommend him very highly.
Jaybe Allanson
Gus has impacted the entire Mobify organization with his work! I was fortunate enough to contract Gus to execute a generative research study for Mobify that opened our eyes to the challenges our system integration partners we're facing using our product. Gus was highly collaborative, flexible, and responsive throughout the entire project. In the beginning, he provided us several strategies we could take with the study and worked with us to craft the one that best fits our needs and budget. He openly communicated the state of the project daily and worked with us to adjust the research approach as we encountered obstacles. Gus's report contained a set of 28 Insights and 32 Partner Experience Principles that have helped Mobify make better user-centered decisions around our product experience. Gus's work has been extremely influential in impacting both our product experience but also how everyone at Mobify empathizes now with our user.
Experience
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Untangle
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Canada
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Design Services
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1 - 100 Employee
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Senior Product Designer | Founder
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May 2017 - Present
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Dignify
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Vancouver, British Columbia, Canada
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Head of Product | Founder
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Jan 2023 - Present
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Antenna Consulting Ltd.
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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UX Consultant
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Aug 2017 - Jul 2020
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Foolproof
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Design Services
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100 - 200 Employee
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UX Consultant
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May 2016 - May 2017
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British Council
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United Kingdom
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Non-profit Organizations
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700 & Above Employee
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UX Designer
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May 2012 - Apr 2016
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Education
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University of Sussex
Bachelor's Degree, Social Anthropology -
University of the Arts London
Service Design