Experience

FT2OM, LLC

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Digital Marketing Data Analyst Intern

  • May 2022 - Sep 2022

  New York, United States • Used SEMrush and other search tools to execute keyword research on competitors, used online ranking data including metrics such as search volume, traffic cost, and keyword difficulty to assist FT2OM develop strategic content and website keywords and messages. • Designed and maintained a LinkedIn post tracker and posting strategy that helped grow the LinkedIn following and helped raise metrics on Impressions, Reactions, Comments, and shares significantly. • Undertook management… Show more • Used SEMrush and other search tools to execute keyword research on competitors, used online ranking data including metrics such as search volume, traffic cost, and keyword difficulty to assist FT2OM develop strategic content and website keywords and messages. • Designed and maintained a LinkedIn post tracker and posting strategy that helped grow the LinkedIn following and helped raise metrics on Impressions, Reactions, Comments, and shares significantly. • Undertook management analysis on selection of a frontend developer for SEO (Search Engine Optimization) and website structure, then communicated what keywords to target and how. • Conducted content audits of competition and produced spreadsheets and reports to shape the packages offered to clients and website of FT2OM. • Designed and maintained a LinkedIn post tracker and posting strategy that helped grow the LinkedIn following and helped raise metrics on Impressions, Reactions, Comments, and shares significantly. Show less



Brand Publis

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Analyst

  • Jul 2021 - Jun 2022

  • Planned, organized, and executed assignments related to optimized content writing using MarketMuse to analyze data, present statistics, and ensure customers that their content achieved highest ranking from search engines by including internal and external links, touching on all related subjects and keywords, and having content most relevant for readers. Required sensitivity to proprietary data. • Used MarketMuse to detect, aggregate and evaluate which pieces of content were closest to… Show more • Planned, organized, and executed assignments related to optimized content writing using MarketMuse to analyze data, present statistics, and ensure customers that their content achieved highest ranking from search engines by including internal and external links, touching on all related subjects and keywords, and having content most relevant for readers. Required sensitivity to proprietary data. • Used MarketMuse to detect, aggregate and evaluate which pieces of content were closest to ranking well in search to achieve as many high-ranking content pieces as quickly as possible. • Consulted high ranking internal and external decision makers to create go to market digital marketing campaigns, directing them to make changes that would be the most impactful without dedicating too many resources. • Conducted extensive content audits, management studies and reporting to find content gaps, improve consistency and ensure coverage of the buy cycle using the MarketMuse app and other research tools. Show less



Preston’s Restaurant at The Inn at Virginia Tech

• Assistant Manager/ Lead Line Cook

  • Jul 2019 - Mar 2020

  Blacksburg, Virginia, United States • Assisted in menu planning for events of 100's of people • Cross-trained and coordinated scheduling with team members to ensure seamless service, • Often placed to work on the floor for buffet/events because of superior customer service skills. • Took initiative to find extra tasks when scheduled duties were completed.



Sycamore Deli

• United States

• Assistant Manager

  • Aug 2018 - Jun 2019

  Blacksburg, VA • Spearheaded a successful marketing campaign towards Incoming freshman. • Managed the schedule of 10+ employees in accordance to overtime laws and availability. • Redesigned the minimum/maximum order system to reduce waste and ensure that products were available to customers. • Responsible for making deposits to bank and retrieving mail.