Gus Mackay

Consultant at My Club Group
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Location
Stratford-upon-Avon, England, United Kingdom, GB

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Experience

    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Consultant
      • May 2022 - Present

    • United Kingdom
    • Spectator Sports
    • 1 - 100 Employee
    • Chief Executive Officer
      • Oct 2019 - Apr 2022

    • Owner
      • May 2019 - Sep 2019

    • Managing Director
      • Jun 2017 - Apr 2019

      Recruited to turn the business around, implement a strategic business plan, transformation initiatives and change in preparation for a sale of the privately owned company. Responsible for the commercial and operational activities of the club with a reporting line to the Chairman.Completed the sale of the club in September 2018 working with the shareholders to finalise the transaction, including the preparation of investment memorandum, due diligence requirements, financial information and disclosure documentation.Implemented a cost-saving plan to reduce overall losses and shareholder contributions. Reduced losses by 31% and shareholder investment by 50%.Restructured the commercial and operational functions to improve efficiencies and reduce costs by outsourcing HR, catering, retail and car park management without impact on levels of service and performance.

    • Managing Director-Europe
      • May 2015 - May 2017

      Headhunted to expand and grow the business in the European region in line with the strategic business plan. Reported to the Chairman and Chief Executive with responsibility for driving commercial revenues through digital advertising, licence fees, data feeds and sponsorships. Headhunted to expand and grow the business in the European region in line with the strategic business plan. Reported to the Chairman and Chief Executive with responsibility for driving commercial revenues through digital advertising, licence fees, data feeds and sponsorships.

    • Managing Director and Founder
      • Mar 2014 - Apr 2015

      A business consultancy service providing a wide range of business solutions including sponsorship, marketing and advice to directors of the business. A business consultancy service providing a wide range of business solutions including sponsorship, marketing and advice to directors of the business.

    • Chief Executive
      • Jan 2011 - Mar 2014

      Responsible for all functions of the business reporting to the Board of Directors. Responsibilities included all commercial and sponsorship activities, event operations, contract negotiations, health and safety, governance and financial. Responsible for all functions of the business reporting to the Board of Directors. Responsibilities included all commercial and sponsorship activities, event operations, contract negotiations, health and safety, governance and financial.

    • United Kingdom
    • Spectator Sports
    • 1 - 100 Employee
    • Managing Director-Surrey Cricket
      • Oct 2008 - Dec 2010

      Responsible for all areas of cricket from the recreational game through to the professional team and all commercial and operational activities in the UK and globally. Responsible for all areas of cricket from the recreational game through to the professional team and all commercial and operational activities in the UK and globally.

    • United Kingdom
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Chief Executive
      • Jun 2006 - Sep 2008

      Responsible for the day-to-day operations of the business reporting to the Chairman and Board of Directors. This also included strategic planning, management, leadership, promotion of the business, commercial, corporate integrity, financial control and effective governance. Responsible for the day-to-day operations of the business reporting to the Chairman and Board of Directors. This also included strategic planning, management, leadership, promotion of the business, commercial, corporate integrity, financial control and effective governance.

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