Brand Project Manager

• Apr 2023 - Present

Senior Brand Marketing Executive - Outdoors

• May 2022 - Apr 2023

Brand marketing executive for Blackleaf, Webtogs & Nightgear e-commerce sites, in charge of leading comms all three sites across socials, websites, newsletters as well as leading brand marketing campaigns working collaboratively with brands such as Rab, Columbia, Merrell, Haglofs, Carhartt WIP & Osprey. Responsibilities include: - Build & execute robust brand campaigns for multiple brands across various disciplines of the outdoors. - Develop seasonal activation plans and owning the marketing budgets, measuring the impact of spend and returns. - Organise & co-ordinate brand activations across all e-commerce and social channels. - Develop in-house seasonal campaigns. - Present marketing plans & regular outdoor updates to wider customer team. - Direct in-house film media campaigns. Show less

Store Supervisor

• Nov 2021 - May 2022

Research and Marketing Intern

• Jun 2021 - Nov 2021

- Conducted robust ethnographic research to evaluate current brand identity and devise strategies for successful launch of the company. - Implemented innovative approaches to gain insight into the running community and increase brand awareness. - Compiled data analysis and reports to aid strategic decision making and formulate action plans for product launch in 2021. - Conducted robust ethnographic research to evaluate current brand identity and devise strategies for successful launch of the company. - Implemented innovative approaches to gain insight into the running community and increase brand awareness. - Compiled data analysis and reports to aid strategic decision making and formulate action plans for product launch in 2021.

Sports Lead - Postgraduate Social Support Network

• Apr 2021 - Sep 2021

As Sport Lead of the PSSN, I have been working in collaboration with other leads, the committee chair, and Loughborough University London to set up a sporting culture at the university. The role has required me to: - Develop partnerships with 3rd party gyms/ sporting facilities/ organisations - Creating & promoting sporting events around campus - Lead sporting sessions - Develop and write-up partnership reports - Create student surveys to further understand student insights into various sporting events/ options - Write analytical participation reports Show less

Project Management Intern

• Feb 2021 - May 2021

- Orchestrated a successful charity's inaugural birthday event. - Constructed actionable recommendations for the company's annual marketing approach. - Generated digital content to develop an omni-channel online presence. - Analysed audience feedback to provide strategic suggestions and consumer profiles. - Orchestrated a successful charity's inaugural birthday event. - Constructed actionable recommendations for the company's annual marketing approach. - Generated digital content to develop an omni-channel online presence. - Analysed audience feedback to provide strategic suggestions and consumer profiles.

Student Ambassador

• Oct 2017 - Aug 2020

A vital member of the Student Ambassador team helping with recruiting prospective students at open days and calling prospective students offering advice and support. The role also required secondary school assemblies to be given, and host foreign students for various events. The role provided opportunities to develop vital skills such as communication, organisation, adaptability, teamwork and time-management. A vital member of the Student Ambassador team helping with recruiting prospective students at open days and calling prospective students offering advice and support. The role also required secondary school assemblies to be given, and host foreign students for various events. The role provided opportunities to develop vital skills such as communication, organisation, adaptability, teamwork and time-management.

Sport Science Intern

• Jun 2019 - Jun 2020

- Balanced a 25hr/wk internship and final year studies. - Generated actionable player reports from qualitative & quantitative data analysis. - Researched and synthesised primary & secondary sources for an adolescent psychology thesis. - Presented on fitness, weekly plans, and game / week stats at weekly department meetings. - Balanced a 25hr/wk internship and final year studies. - Generated actionable player reports from qualitative & quantitative data analysis. - Researched and synthesised primary & secondary sources for an adolescent psychology thesis. - Presented on fitness, weekly plans, and game / week stats at weekly department meetings.

Team Mentor - NCS

• Jun 2019 - Sep 2019

Worked as an integral member of the NCS team to supervise over 100 young people aged 15-17 residentially. Promoted from Team Mentor to Mentor Leader by Youth Programme Leader. The role included organising and leading team events, communicating with partners, implementing community projects, and motivating and inspiring young people to participate. Worked as an integral member of the NCS team to supervise over 100 young people aged 15-17 residentially. Promoted from Team Mentor to Mentor Leader by Youth Programme Leader. The role included organising and leading team events, communicating with partners, implementing community projects, and motivating and inspiring young people to participate.

Barista

• Apr 2017 - Sep 2017

As a vital team member, the role required excellent organisation, teamwork and communication skills to ensure that all customers received the highest quality of service and all targets were met. As a vital team member, the role required excellent organisation, teamwork and communication skills to ensure that all customers received the highest quality of service and all targets were met.

Chalet Host

• Dec 2016 - Apr 2017

Charged with solely running a luxury 4-person Chalet in France. The role required excellent organisational and time-management skills to ensure that changeover days went smoothly, alongside organising day-to-day activities and requirements for the guests. As the site manager, the role included high levels of self-discipline, resilience, adaptability, responsibility and excellent communication skills. Charged with solely running a luxury 4-person Chalet in France. The role required excellent organisational and time-management skills to ensure that changeover days went smoothly, alongside organising day-to-day activities and requirements for the guests. As the site manager, the role included high levels of self-discipline, resilience, adaptability, responsibility and excellent communication skills.

Youth Development Coach & Performance Analyst Intern

• Jun 2015 - Dec 2016

As a youth development coach I was required to plan and deliver high standard coaching sessions across a variety of sports including football, hockey, basketball, dance, and gymnastics. During my time at CUFC, I was promoted from assistant coach at 3 venues to head coach of all 3 venues, as well as head of PE at Fordham Primary School. The job also required that I deliver whole school assemblies to promote holiday camps and evening and weekend sessions. Alongside being a youth development coach, I was the intern for the performance analysis department within the academy, mainly working with the U18 squad - working on a variety of computer programs, developing analytical skills, and writing reports for the head coach. Show less