Gursimran Kaur Anand ✨

Junior PPC Specialist at Hostelworld Group
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Contact Information
us****@****om
(386) 825-5501
Location
Ireland, IE

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Experience

    • Ireland
    • Travel Arrangements
    • 200 - 300 Employee
    • Junior PPC Specialist
      • Jan 2022 - Present

    • United States
    • E-learning
    • 1 - 100 Employee
    • Performance Marketing and Operations Associate
      • Oct 2020 - Dec 2021

      1. Measured marketing performance by establishing KPI's leading to 6% growth in CTR. 2. Handle 80% of the new and existing Affiliate Clients accounts as the main point of contact 3. Generate Affiliate and Buyer's Guide strategy in conjunction with the Editorial team 4. Content creation for weekly newsletter resulting in 3% increase in Open Rate 5. Performed keywords research analysis to improve PPC and SEO score 6. Co-Managed the sales team of 20 members and checked weekly… Show more 1. Measured marketing performance by establishing KPI's leading to 6% growth in CTR. 2. Handle 80% of the new and existing Affiliate Clients accounts as the main point of contact 3. Generate Affiliate and Buyer's Guide strategy in conjunction with the Editorial team 4. Content creation for weekly newsletter resulting in 3% increase in Open Rate 5. Performed keywords research analysis to improve PPC and SEO score 6. Co-Managed the sales team of 20 members and checked weekly progress 7. Generate at least 100+ potential leads per week for affiliate and sponsored content partnerships 8. Prepared sales growth performance analysis and forecasted future revenues Show less

    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing and Retail Associate
      • Oct 2018 - May 2019

      India 1. Strategized and created campaigns based on SWOT analysis and penetration data 2. Managed multiple successful events in malls 3. Dealt successfully with customer queries regarding the merchandise 4. Maintained stock of various products and effectively managed the backend

Education

  • UCD Michael Smurfit Graduate Business School
    Master's degree, M.Sc. in Digital Marketing
    2019 - 2020
  • Indira Gandhi National Open University
    Post Graduate Diploma, International Business/Trade/Commerce
    2018 - 2019
  • Delhi University
    Bachelor of Commerce - BCom, Business/Commerce, General
    2015 - 2018

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