Gursimran Kaur Anand ✨
Junior PPC Specialist at Hostelworld Group- Claim this Profile
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Bio
Experience
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Hostelworld Group
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Ireland
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Travel Arrangements
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200 - 300 Employee
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Junior PPC Specialist
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Jan 2022 - Present
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CentSai
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United States
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E-learning
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1 - 100 Employee
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Performance Marketing and Operations Associate
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Oct 2020 - Dec 2021
1. Measured marketing performance by establishing KPI's leading to 6% growth in CTR. 2. Handle 80% of the new and existing Affiliate Clients accounts as the main point of contact 3. Generate Affiliate and Buyer's Guide strategy in conjunction with the Editorial team 4. Content creation for weekly newsletter resulting in 3% increase in Open Rate 5. Performed keywords research analysis to improve PPC and SEO score 6. Co-Managed the sales team of 20 members and checked weekly… Show more 1. Measured marketing performance by establishing KPI's leading to 6% growth in CTR. 2. Handle 80% of the new and existing Affiliate Clients accounts as the main point of contact 3. Generate Affiliate and Buyer's Guide strategy in conjunction with the Editorial team 4. Content creation for weekly newsletter resulting in 3% increase in Open Rate 5. Performed keywords research analysis to improve PPC and SEO score 6. Co-Managed the sales team of 20 members and checked weekly progress 7. Generate at least 100+ potential leads per week for affiliate and sponsored content partnerships 8. Prepared sales growth performance analysis and forecasted future revenues Show less
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Unistar Footwears Pvt.Ltd.
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Retail Apparel and Fashion
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1 - 100 Employee
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Marketing and Retail Associate
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Oct 2018 - May 2019
India 1. Strategized and created campaigns based on SWOT analysis and penetration data 2. Managed multiple successful events in malls 3. Dealt successfully with customer queries regarding the merchandise 4. Maintained stock of various products and effectively managed the backend
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Education
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UCD Michael Smurfit Graduate Business School
Master's degree, M.Sc. in Digital Marketing -
Indira Gandhi National Open University
Post Graduate Diploma, International Business/Trade/Commerce -
Delhi University
Bachelor of Commerce - BCom, Business/Commerce, General