Experience

Refrigerative Supply Limited

• Canada
• Wholesale
• 100 - 200 Employee

• Marketing Manager

  • Apr 2022 - Present



FocalPoint

• Professional Training and Coaching
• 100 - 200 Employee

• Marketing and Communications Manager

  • Jan 2017 - Present

  Content Creation and Curation Create content for print and online marketing materials, Review and edit existing content and marketing materials, Provide communications and marketing support for key initiatives, Create content on a weekly basis for FocalPoint blog. Social Media and Online Advertising Create unique content for all social media channels (Twitter, LinkedIn, Facebook and Instagram), Manage all social media accounts and track user engagement, Manage paid advertising on social media channels, Assist with development and management of online advertising campaigns. Market Research and Analysis Research and report to senior leadership team on industry-relevant marketing trends, Analyze results of marketing activities and provide recommendations. Communications Manage and oversee internal and external communication, Write, review and edit communication distributed to all franchisees, Manage incoming communication requests from franchisees. Brand Management Management of logo usage, Management of all creative design (typography {font type and size}, logo usage, brand colour management {primary colour and secondary colour usage}, Management of brand positioning and placement.