Experience

Dr. Vaidya's

• India
• Alternative Medicine
• 1 - 100 Employee

• Brand Innovation Manager

  • Aug 2022 - Present

  Mumbai, Maharashtra, India End to end management and marketing of innovative ayurvedic and nutraceutical products



Italian Trade Agency - Mumbai

• India
• International Trade and Development
• 1 - 100 Employee

• Innovation Desk (fn: Marketing)

  • Mar 2019 - Jul 2022

  Mumbai Area, India • Facilitated Italian and Indian co-development and launch of an innovative consumer product through market research, competitive analysis and B2B vendor matchmaking • Conceptualised, implemented and monitored objective-driven marketing efforts in collaboration with marketing agencies - Executed traditional media, social media, and influencer campaigns to promote an international e-commerce initiative; effectively managed campaign allocation of approx. ₹35L - Ran search engine and… Show more • Facilitated Italian and Indian co-development and launch of an innovative consumer product through market research, competitive analysis and B2B vendor matchmaking • Conceptualised, implemented and monitored objective-driven marketing efforts in collaboration with marketing agencies - Executed traditional media, social media, and influencer campaigns to promote an international e-commerce initiative; effectively managed campaign allocation of approx. ₹35L - Ran search engine and LinkedIn campaigns to target Indian FMCG importers for Italian products; generated over 100 leads - Adapted international event communication collaterals to the local market to execute email, print and social media campaigns • Leveraged events and conferences to promote bilateral collaboration, grow brand awareness and onboard clients - Organised and marketed exclusive online and offline public relations events; 100 to 500 HNI’s as attendees - Prepared presentations and speaking material for the Trade Commissioner (Diplomat) at KOL conferences and events - Curated and managed (end to end) diplomatic delegations to International exhibitions globally • Created and implemented a marketing strategy to increase ITA’s brand awareness in the local market - Created content for, designed and oversaw the development of an SEO optimised WordPress website to target the local market; generated upto ten inbound leads per month - Applied ITA brand guidelines to create a social media tool kit, defined SOPs for official social media communication - Grew LinkedIn followership by over 2000 organically; achieved average engagement rate of 18% Show less



React4life

• Italy
• Biotechnology Research
• 1 - 100 Employee

• Marketing Consultant

  • Oct 2018 - Mar 2019

  Genoa Area, Italy • Created content and defined modern and sustainable design needs to facilitate the reconstruction of the website • Conceptualized the brand story, values and mission to be undertaken • Researched and designed marketing collateral for optimal B2B communication



Università Bocconi

• Italy
• Education Administration Programs
• 700 & Above Employee

• Junior Researcher at Centre for Research on Health and Social Care Management (CERGAS)

  • Nov 2018 - Dec 2018

  Milan Area, Italy • Co-developed a research strategy to assess the societal economic burden of a disease (cost-of-illness (COI) analysis) • Analyzed comorbidities to understand the economic consequences of an undiagnosed and untreated disease



Scuola di Robotica

• Italy
• Research
• 1 - 100 Employee

• Project Management and Marketing Intern

  • Apr 2018 - May 2018

  Genoa Area, Italy • Identified three potential initiatives to be introduced in the Indian ecosystem • Oversaw a remote team of six in India conducting market research • Mapped project ecosystems and onboarded partners and sponsors for the projects • Assisted in organizing the NAO Challenge (robotics) competition series 2018 • Increased brand awareness by executing online and offline marketing campaigns



TEDxBocconiUMumbai

• India
• Events Services
• 1 - 100 Employee

• Content and Marketing Co Head

  • Dec 2017 - Mar 2018

  Mumbai, Maharashtra, India



DiscussPharma

• India
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Community Manager (Intern)

  • Aug 2017 - Dec 2017

  Mumbai, Maharashtra, India • Strategized the launch of the online forum by analyzing best practices • Formulated the marketing communication strategy of the community



LaunchMyDrug

• Business Development and Market Research Intern

  • Jun 2017 - Jul 2017

  Mumbai, Maharashtra, India • Extensively researched global biopharma companies/vendors and universities • Studied and categorized the product portfolio of the researched leads • Successfully converted test leads to on-board them to our marketplace by cold calling and email marketing



Utter

• India
• E-Learning Providers
• 1 - 100 Employee

• Bot Developement Intern

  • Jan 2017 - Jun 2017

  Remote Developed scripts and coded bots in JSON for the English language startup, to ensure consistency and quality and reduce the requirement of live tutors

• Quality Control Intern

  • Jul 2016 - Jan 2017

  Pune Area, India Rigorously assessed the quality of on-going live sessions and provided actionable feedback to the tutors to maintain quality and facilitate improvement

• Tutor Trainer

  • Apr 2016 - Jun 2016

  Pune Area, India On-boarded and trained new tutors on the platform

• Tutor

  • Feb 2016 - Apr 2016

  Pune Area, India Worked as a live tutor for the language startup



Hospira

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Intern

  • Jun 2015 - Jun 2015

  Chennai Area, India • Studied the working of the various departments (Compliance, R&D, Microbiology, Packaging and Analytics) in the plant through assignments, and mini-experiments • Assisted head scientists in performing various microbiology and development experiments