Performance marketing Lead

• May 2022 - Present

Head Of Digital & Performance Marketing

• Sep 2021 - Sep 2022

- Lead, mentor and build the Performance Marketing team - Lead internal team and external agencies to deliver the best performance across digital channels (SEM, SEO, Paid social (FB/IG ads/Tiktok Ads), display, programatic & affiliates) - Build and execute a cross-platform customer acquisition strategy (i.e., the right platforms, with the right messaging, to the right audiences) and a performance-driven media plan with strict ROAS goals and SEO - execute performance marketing over a… Show more - Lead, mentor and build the Performance Marketing team - Lead internal team and external agencies to deliver the best performance across digital channels (SEM, SEO, Paid social (FB/IG ads/Tiktok Ads), display, programatic & affiliates) - Build and execute a cross-platform customer acquisition strategy (i.e., the right platforms, with the right messaging, to the right audiences) and a performance-driven media plan with strict ROAS goals and SEO - execute performance marketing over a variety of digital channels and for a number of brands, focusing on targeted Traffic, ROAS, CPA and Brand recognition targets. - manage omnichannel and campaigns that will drive not only traffic to brand websites, but also brand stores, social commerce and marketplace channels. - analyze, measure and report performance of all digital marketing campaigns, and assess against goals Show less - Lead, mentor and build the Performance Marketing team - Lead internal team and external agencies to deliver the best performance across digital channels (SEM, SEO, Paid social (FB/IG ads/Tiktok Ads), display, programatic & affiliates) - Build and execute a cross-platform customer acquisition strategy (i.e., the right platforms, with the right messaging, to the right audiences) and a performance-driven media plan with strict ROAS goals and SEO - execute performance marketing over a… Show more - Lead, mentor and build the Performance Marketing team - Lead internal team and external agencies to deliver the best performance across digital channels (SEM, SEO, Paid social (FB/IG ads/Tiktok Ads), display, programatic & affiliates) - Build and execute a cross-platform customer acquisition strategy (i.e., the right platforms, with the right messaging, to the right audiences) and a performance-driven media plan with strict ROAS goals and SEO - execute performance marketing over a variety of digital channels and for a number of brands, focusing on targeted Traffic, ROAS, CPA and Brand recognition targets. - manage omnichannel and campaigns that will drive not only traffic to brand websites, but also brand stores, social commerce and marketplace channels. - analyze, measure and report performance of all digital marketing campaigns, and assess against goals Show less

Head of Performance Marketing

• Jan 2019 - Dec 2021

1. Managing team of Digital Marketers to help achieve company top level goal 2. Perform Data Analysis to analyze and evaluate marketing spent effectiveness across all digital channels such as Social Media, SEO, SEM 3. Design and lead implementation of growth strategy by using paid channels to grow new user acquisition, engagement, and retention in an efficient way. 4. Partner closely with Product teams to build campaigns and solutions that drive business growth 5. Developed unique… Show more 1. Managing team of Digital Marketers to help achieve company top level goal 2. Perform Data Analysis to analyze and evaluate marketing spent effectiveness across all digital channels such as Social Media, SEO, SEM 3. Design and lead implementation of growth strategy by using paid channels to grow new user acquisition, engagement, and retention in an efficient way. 4. Partner closely with Product teams to build campaigns and solutions that drive business growth 5. Developed unique IDEA for a variety of FMCG brands Pages to improve Revenue and brand awareness. 6. Organized and analyzed data and marketing results. 7. Researched keywords relevant to marketing efforts of Orami. 8. Managed a teams of marketing professionals to ensure the success of marketing campaigns. Show less 1. Managing team of Digital Marketers to help achieve company top level goal 2. Perform Data Analysis to analyze and evaluate marketing spent effectiveness across all digital channels such as Social Media, SEO, SEM 3. Design and lead implementation of growth strategy by using paid channels to grow new user acquisition, engagement, and retention in an efficient way. 4. Partner closely with Product teams to build campaigns and solutions that drive business growth 5. Developed unique… Show more 1. Managing team of Digital Marketers to help achieve company top level goal 2. Perform Data Analysis to analyze and evaluate marketing spent effectiveness across all digital channels such as Social Media, SEO, SEM 3. Design and lead implementation of growth strategy by using paid channels to grow new user acquisition, engagement, and retention in an efficient way. 4. Partner closely with Product teams to build campaigns and solutions that drive business growth 5. Developed unique IDEA for a variety of FMCG brands Pages to improve Revenue and brand awareness. 6. Organized and analyzed data and marketing results. 7. Researched keywords relevant to marketing efforts of Orami. 8. Managed a teams of marketing professionals to ensure the success of marketing campaigns. Show less

Performance marketing

• May 2017 - Jan 2019

- Handling all digital marketing channel including SEM, SEO, Paid Social and linkedin ads - Work with regional digital marketing team - Develop SEM and paid social structure for Indonesia and Thailand - Daily optimization of all digital marketing channel - keyword research for all MRO product - Handling all digital marketing channel including SEM, SEO, Paid Social and linkedin ads - Work with regional digital marketing team - Develop SEM and paid social structure for Indonesia and Thailand - Daily optimization of all digital marketing channel - keyword research for all MRO product

Digital Marketing Strategist

• Jul 2016 - Apr 2017

- creating digital marketing strategy for xl tunai product - work with digital marketing agency - work together with product team to achieve the target - creating digital marketing strategy for xl tunai product - work with digital marketing agency - work together with product team to achieve the target

Digital Marketing Specialist

• Feb 2015 - Jul 2016

• Create strategy for performance marketing & execute the campaign (SEM, GDN, YouTube Ads, Facebook Ads, Instagram Ads) • Create strategy & execute mobile app advertising campaign using Universal App Campaign, Search App, Display App, Facebook Ads for Mobile App, Instagram Ads for Mobile App • Create strategy for performance marketing & execute the campaign (SEM, GDN, YouTube Ads, Facebook Ads, Instagram Ads) • Create strategy & execute mobile app advertising campaign using Universal App Campaign, Search App, Display App, Facebook Ads for Mobile App, Instagram Ads for Mobile App

Digital Marketing Executive

• Mar 2013 - Feb 2015

1. Analyze online campaigns and website performances, produce regular reports, and propose recommendations to BOD and stakeholders. 2. Handle search ads and display ads, including creating new campaigns, execute tests, along with optimizing copy and landing pages. 1. Analyze online campaigns and website performances, produce regular reports, and propose recommendations to BOD and stakeholders. 2. Handle search ads and display ads, including creating new campaigns, execute tests, along with optimizing copy and landing pages.

Online Marketing Strategist

• Mar 2012 - Feb 2013

REACH - ENGAGE & MONITOR digital marketing campaign approach to help business and organization succeed in social and digital. - Social media marketing - Search engine marketing - Facebook ads management - Local ad network management - Search engine optimization - Social advertising - Email marketing REACH - ENGAGE & MONITOR digital marketing campaign approach to help business and organization succeed in social and digital. - Social media marketing - Search engine marketing - Facebook ads management - Local ad network management - Search engine optimization - Social advertising - Email marketing

SEO Specialist

• Jul 2010 - Mar 2012