Experience

Stadtwerke München GmbH

• Germany
• Utilities
• 100 - 200 Employee

• Customer Experience Manager

  • Jul 2018 - Present

• Online-Marketingmanager

  • Mar 2017 - Jun 2018



NBC UNIVERSAL Global Networks Deutschland GmbH

• Germany
• Media Production
• 1 - 100 Employee

• Marketing Manager

  • Dec 2012 - Feb 2017

  Responsible for TV channels' website development in terms of traffic growth, SEO and SEA, usability, affiliate marketing and content strategy including regular analysis of KPIs (e.g. total reach, clicks, video views, social shares)Development of social media strategies to raise awareness of channel brands throughout the social web including content planningMarketing campaign management for key shows: development of advertising media and landing pages, briefing of media agencies, comprehensive, international campaign reporting. Latest campaign (in planning) for local production ‘Protocols of Evil’: www.ae-tv.de/protokolle Entire marketing of A&E channel launch in September 2014: marketing mix design, affiliate marketing, website content management: www.ae-tv.de Creative and budgetary planning of Google AdWords and Facebook AdsIn charge of video CMS thePlatform and website CMS TYPO3Mentor for marketing trainees: quarterly feedback interviews, introduction to all marketing relevant processes, assistance and support for all trainee projects



praxiskom GmbH

• Germany
• Advertising Services
• 1 - 100 Employee

• Projektmanager

  • Feb 2011 - Nov 2013

  Development and execution of marketing strategies for dental practicesAdvising clients on appropriate marketing measures and timingInterface between client and design departmentClient support in finding appropriate CI (colors, logo, name, …)Website content management and website launchConceptual design and distribution of an implant guidebook for dental implantation, in cooperation with dental experts and specialist writers Development and execution of marketing strategies for dental practicesAdvising clients on appropriate marketing measures and timingInterface between client and design departmentClient support in finding appropriate CI (colors, logo, name, …)Website content management and website launchConceptual design and distribution of an implant guidebook for dental implantation, in cooperation with dental experts and specialist writers



AutoScout24

• Germany
• Software Development
• 500 - 600 Employee

• Werkstudent

  • May 2010 - Jan 2011

  Department: Productmanagement Advertising SolutionsResponsible for analysis and interpretation of online KPIs, especially of credit calculators in cooperation with leading banks on basis of weekly reportsDevelopment of portfolio PowerPoint presentations with regards to contents and graphics Department: Productmanagement Advertising SolutionsResponsible for analysis and interpretation of online KPIs, especially of credit calculators in cooperation with leading banks on basis of weekly reportsDevelopment of portfolio PowerPoint presentations with regards to contents and graphics



wunder media production GmbH

• Marketingmanager

  • Jan 2008 - Oct 2009

  Advising and customer care for client base in terms of content strategy and marketing activitiesCorporate communications in-house, on the company web page and social mediaAcquisition and consulting of long tail media partners for vertical networksProject leader of GIGA homepage awardAd-Management for vertical network fem.comAdministration of CRM Salesforce Advising and customer care for client base in terms of content strategy and marketing activitiesCorporate communications in-house, on the company web page and social mediaAcquisition and consulting of long tail media partners for vertical networksProject leader of GIGA homepage awardAd-Management for vertical network fem.comAdministration of CRM Salesforce



DIS AG

• Germany
• Human Resources Services
• 700 & Above Employee

• Marketingassistent

  • Oct 2007 - Dec 2007

  DIS AG for SAP Germany:Support in development of communication concepts, including establishment of enduring communication strategies through collaboration of key partners on a global basisAssistance with general research, analysis and creation of organization charts and process overviews DIS AG for SAP Germany:Support in development of communication concepts, including establishment of enduring communication strategies through collaboration of key partners on a global basisAssistance with general research, analysis and creation of organization charts and process overviews