Experience

Corporate Strategy Club at IU

• United States
• Higher Education
• 1 - 100 Employee

• Co President

  • Jan 2023 - Present

  •Oversee club operations, delegation of tasks to a seven-member executive board, and development ofmeeting plans to engage members in discussions of high-level business decision making.•Mentor club members in professional development skills, soft skills, and casing skills to adequatelyprepare club members for internship searches and professional networking.

• Vice President Marketing

  • Jan 2022 - Dec 2022

  •Communicate with 200+ individuals on various platforms to inform on upcoming events leading to successful turnout•Develop content and design for overall club perception and engagement resulting in rise of future memberships•Correspond with Kelley Student Government to promote events and important information showcased on the Kelley Insider Newsletter



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Management Intern

  • Jun 2023 - Aug 2023

  •Collected insights on existing competitive strategies seen within Beauty and Health industries using Google Analytics and Nielsen in order to deliver recommendations on future content delivery. •Developed an audience model to assess behavior and understanding of Gen Z consumers sourced by findings from Meta, TikTok, and Snapchat. •Designed a digital commerce brand strategy for the push of content for the Crest Whitening Systems with goals of increased conversion and engagement across social media platforms. Show less



Embers Seafood & Steakhouse

• Cincinnati, Ohio, United States

• Hostess

  • Mar 2021 - Jul 2023

  •Facilitated communication with a vast array of diverse customers, adapting to necessary needs and asks to ensure pleasant dining experiences. •Coordinated daily reservations and strategically planned seating using the Open Table software for smooth transitions upon customer arrival. •Operated alongside numerous other staff and displayed unified team work during hours with higher foot traffic, resulting in little to no miscommunication. •Facilitated communication with a vast array of diverse customers, adapting to necessary needs and asks to ensure pleasant dining experiences. •Coordinated daily reservations and strategically planned seating using the Open Table software for smooth transitions upon customer arrival. •Operated alongside numerous other staff and displayed unified team work during hours with higher foot traffic, resulting in little to no miscommunication.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Management Intern

  • Jun 2022 - Aug 2022

  •Assessed current Oral Care Kids' landscape by analyzing existing eContent versus competitors and multicultural penetration tactics in order to identify how-to-win opportunities. •Created pre-launch plans for newer innovations to drive traffic, conversion, and basket across eComm. •Drafted a GTM strategy utilizing media capabilities to drive category growth. •Assessed current Oral Care Kids' landscape by analyzing existing eContent versus competitors and multicultural penetration tactics in order to identify how-to-win opportunities. •Created pre-launch plans for newer innovations to drive traffic, conversion, and basket across eComm. •Drafted a GTM strategy utilizing media capabilities to drive category growth.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Brand Management Intern

  • Jun 2021 - Aug 2021

  •Developed a brand portfolio for North American Fabric Care, using existing company data, on brands such as Tide®, Downy®, and Gain®. •Assessed consumer behaviors using advanced Microsoft Power BI databases and compiled a successful evaluation of areas of opportunity. •Dissected complex data and pitched strategic ideas for future advancements to the existing brand team, receiving recognition for my above and beyond efforts. •Developed a brand portfolio for North American Fabric Care, using existing company data, on brands such as Tide®, Downy®, and Gain®. •Assessed consumer behaviors using advanced Microsoft Power BI databases and compiled a successful evaluation of areas of opportunity. •Dissected complex data and pitched strategic ideas for future advancements to the existing brand team, receiving recognition for my above and beyond efforts.



Various Views Research

• United States
• Market Research
• 1 - 100 Employee

• Marketing Intern

  • Mar 2018 - Mar 2018

  •Participated in an exploration of crucial aspects in a future Marketing career, strengthening my decision to pursue a focus in said field. •Coordinated a focus group to gather consumer insights, utilizing customer engagement and assessment skills to achieve tangible results. •Assessed strategic manners to improve physical product shelving using planogram tools, resulting in recognized opportunities for modification. •Participated in an exploration of crucial aspects in a future Marketing career, strengthening my decision to pursue a focus in said field. •Coordinated a focus group to gather consumer insights, utilizing customer engagement and assessment skills to achieve tangible results. •Assessed strategic manners to improve physical product shelving using planogram tools, resulting in recognized opportunities for modification.