Guneet Ghotra

Product Designer at Edlyft
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Contact Information
us****@****om
(386) 825-5501
Location
Detroit, Michigan, United States, US
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • Punjabi Native or bilingual proficiency

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5.0

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Frances MacKethan

Guneet is an excellent designer who communicates clearly, solves problems creatively, and is equally as good at collaborating as she is at leading. Guneet and I have had the opportunity to work together throughout our time at ToDooly and collaborated on product development. I was immediately impressed with Guneet’s organization and ability to lead design discussions within a cross-functional team. She’s able to tackle multiple projects at once and produce impressive work within short deadlines. Additionally, Guneet brings a lightness and humor to every meeting that is much needed when working as a remote team. Guneet would be an asset to any team not only as a designer, but also a confident decision maker, leader, and collaborator.

Serg Rodenzuela

I've had the pleasure of working with Guneet for about a year and she has been nothing short of fantastic. She came into our company as our Design Director but quickly began wearing many hats, helping us move both product and growth milestones forward. Guneet built and designed our entire website by herself! She has proven she can take projects from idea to implementation on her own but at the same time, she is an incredible collaborator. In her role, she managed a small design team with both in-person and remote employees, lead the development and launch of our new brand, and updated our UI/UX for both supply and demand side of our marketplace. She's a rock star!

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Credentials

  • Introduction to User Experience Principles and Processes
    University of Michigan
    Aug, 2022
    - Nov, 2024

Experience

    • United States
    • E-Learning Providers
    • 1 - 100 Employee
    • Product Designer
      • Jun 2023 - Present

    • Product Designer
      • Jan 2023 - Jun 2023

    • United States
    • Higher Education
    • 700 & Above Employee
    • Adjunct Professor
      • May 2023 - Present

      Taught Intro to Interactivity to graphic design students Built a new curriculum to inform students about the fundamentals of UI/UX design Taught Intro to Interactivity to graphic design students Built a new curriculum to inform students about the fundamentals of UI/UX design

    • United States
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • Visual Design Lead
      • Feb 2023 - Jun 2023

      Partnered with General Motors to support the Design System Library for the Cadillac brand Partnered with General Motors to support the Design System Library for the Cadillac brand

    • United States
    • Individual and Family Services
    • 1 - 100 Employee
    • Product Designer
      • Jan 2022 - Nov 2022

      Conducted semi-structured user interviews with subscribers and returning users in order to understand pain-points/needs Conceptualized and designed new product features while also improving current features through data analysis and design thinkingLead and managed a team of three designers to develop and launch a company rebrandDesigned a new website experience to help inform users of the product and drive growth in direct web traffic by 39%, average session duration by 11%, and reduce bounce rate by 8%Worked with the product team to prioritize product build based on a balance between business needs and user needs Show less

    • Product Designer
      • Oct 2021 - Dec 2021

    • United States
    • Design Services
    • 1 - 100 Employee
    • Junior Graphic Designer
      • Apr 2021 - Sep 2021

      Worked directly with Operations Director on a weekly basis to organize and construct a website design process Delivered design solutions for various clientele (ie. packaging, banners, forms, print, mockups, etc.)Did user-centered research to create low-fidelity wireframes/prototypes, qualitatively analyze websites, and make strategic design decisionsCollaborated with clients, developers, strategists, producers, and design directors

    • Graphic Design Intern
      • Jan 2021 - Apr 2021

      Supported graphic designers and design directors in decision making and creating assets for various projectsReviewed final production for errors and ensure final designs reflect client specificationsActively participated in project brainstorms

Education

  • Wayne State University
    Bachelor of Fine Arts - BFA, Graphic Design
    2016 - 2020

Community

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