Experience

PT HM Sampoerna Tbk.

• Indonesia
• Tobacco Manufacturing
• 700 & Above Employee

• • Mar 2021 - Present

  - Sales volume achievement to achieve area target through better planning and sales execution - Territory management to achieve best retail coverage considering outlet potent and area- People development to ensure best call achievement and quality- Trade promotion, in store and out store market promotion. Indoor involving retailer and outdoor involving consumer and community around store to gain higher sales volume- Merchandising planning, ensure high quality of product visibility (planogram) and Point of Sales Material maintenance in all stores- Customer relationship to gain better sales volume and product maintenance in stores- Coverage expansion, exploring area to mapping new potent outlet and achieve more efficient operational- Market data collection and analysis to plan better and efficient way to execute road to market strategy Show less

• • Jan 2020 - Feb 2021

  - Build and develop digital commercial ecosystem (e-commerce) stakeholders, Retailer as end user, Mitra SRC (distributor) as intermediator and product supplier, and AYO SRC Application as digital ecosystem- Developing and train sales force to understand the process dan usage of digital app and ensure their capability to deliver it to retailers- Approach, Recruit and train distributors become Mitra SRC, a product provider where retailers will buy through AYO SRC application - Daily monitoring of digital transaction between retailers and Mitra SRC, to ensure all process working properly.- Digital partnership and presentation, promote and endorse to other company to promote their products through AYO SRC App, or direct store promotion linked to AYO SRC App.- Enroll monthly meeting and gathering for retailer to inform the step and strategy to increase digital transaction - Ensure all investment in Mitra and Retailers working an in proper condition. Show less

• • Sep 2018 - Dec 2019

  - Responsible in 70 key distributors in Lampung Selatan Regency, Lampung Province- Weekly sales planning and execution to achieve targeted sales volume and value- Daily sales and stock monitoring to balance the supply demand in market with goal to create better market price and better margin to distributors- Create and execute trade promotion to boost sales performance in every affected store- Credit analysis to optimize selling in, balanced with distributor financial capability to avoid bad debt or payment default.- Daily market dynamic monitoring, competitor's strategy, and related info to ensure sales volume achievement.- People development, to increase team capability in negotiate and response to market dynamic quickly.- Responsible in 4-5 bio-IDR weekly target and ensure the payment received in time- Banking, assist distributors with their banking business e.g., bank cheque, bank guarantee, direct debit etc. related to their credit payment to company. Show less

• • Mar 2011 - Aug 2018

  Various responsibility and location in handling General Trade, Modern Trade, and Distributors. Planning and Executing sales target based on area potency. Ensure product availability in each store, increasing product visibility, avoiding stock out by determining stock cover day. Execute trade promotion to achieve sales target and counter competitor activity. Building customer relationship with Distributors and Retailers to obtain highest result in store. Territory management by ensuring effective and efficient coverage to achieve optimum result. People development; sales force quality, skills and ability improvement through training, coaching and mentoring. Recruiting task force to implement second layer distribution in distributor. Explore new market to optimize distribution reach. Achievements:- Implement great expansion of territory coverage with addition 70 new sales force in 2016 by preparing deployment area, fleet and sales force training- Preparation of Lampung area splitting by analyze territory, people, fleet requirements, deployment phase and strategy within 4 new area office.- Upgrading 250 traditional stores to modern outlet through SRC (Sampoerna Retail Community) by negotiate to be a SRC member. SRC; traditional retailer to modern outlet with modern management.- Creating customer activity program to increase loyalty of retailer, three times events in a year during 2011-2013, related to SRC.- Person In charge launch new brand in 2013 with achievements 65% in distribution (Nielsen) within 3 month.- Expand coverage to difficult area in Lampung ; Kelumbayan, Padang Ratu, Anak Ratu Aji, Cukuh Balak, Bratasena, etc.- Several consumer activation program in outlets with less or without budget, objective is brand activation.- Task Force Project in 2014 with preparation of 18 new Task Force; People, Fleet, Involved distributors, and coverage.. Show less

• • May 2010 - Feb 2011

  Responsibilities And Achievements:- Achieve 5 mio sticks sigarettes/week with revenue average IDR 5 bio- Weekly sales forecasting, planning and execution - Lead and develop 33 people: 9 Sales Executive, 9 Driver, 7 Taskforce, 6 Security, 1 Admin, 1 OB- Territory management to achieve optimal and effective coverage - Resource management: fleet, supporting party, warehouse, etc- Finance management to ensure all customer payment on schedule and secured- Building customer relationship to achieve targeted sales volume Show less



PT HM Sampoerna Tbk.

• Indonesia
• Tobacco Manufacturing
• 700 & Above Employee

• • Nov 2008 - Apr 2009

  Responsibilities And Achievements:- Sales negotiation with key customers to achieve sales volume target.- Sales forecast and execution.- Building Customer Relationship with customers.- Stock and sales management to create healthy distribution in market indicated by profitable market price.- Trade promo execution to support sales volume achievements.- Visibility Creating and Maintain in Wholesalers and Modern Outlets to create product awareness.

• • May 2008 - Oct 2008

  Responsibilities And Achievements:- Implement territory expansion in Central Sulawesi by additional 5 Task Force in remote area (Poso, Morowali, Tojo Una Una Regency)- Recruit new store to be a distributor.- Recruit and training New Sales Force.- Contribute in Improvement of sales volume by 5 million to 6 million cigarettes stick per week by optimizing coverage area and distribution- Area expansion to new market ; Bahodopi, Kolonedale, Poso Lake, etc.- Trade promo execution; display blocking in outlet cigarettes dispenser to gain optimum brand awareness. Show less

• • Dec 2005 - Apr 2008

  Responsibilities And Achievements:- Distribution focus to ensure all portfolio brands available in registered outlet.- Visibility to create brand awareness.- Merchandising activity in store.- Stock and sales management in store to avoid brand OoS.- Daily tracking in tracking of call effectiveness, introduction, and OoS Correction.- Excellent execution of trade promotion in outlets to support sales objectives.