Experience

PT Wahana Interfood Nusantara Tbk (Schoko)

• Indonesia
• Food and Beverage Services
• 1 - 100 Employee

• Head of Digital Marketing & E-Commerce

  • Mar 2023 - Present

  • Developing and implementing digital marketing strategies, including social media advertising, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC) • Plan and manage budget across all digital channels and platforms • Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI • Monitor team progress, ensuring digital marketing campaign and organizational objectives are met • Building and maintaining a brand’s presence across multiple social media channels • Develop and grow the E-commerce marketplace business (D'Lanier & SCHOKO Official Store) • Manage all online activity with traffic acquisition, sales growth, promotional strategies, website maintenance, and CS coordination of the e-shop • Develop and ensure forecast product based on target and healthy stock covers • Measuring and reporting on the performance of all Digital Marketing campaign • Develop and implement social media strategies to increase brand awareness, engagement, and reach new audiences • Manage and grow social media accounts (D'Lanier Artisan Chocolate) on various platforms • Create and curate engaging content including written, visual, and multimedia • Monitor and analyze social media performance, trends, and audience insights to inform future content creation and campaign strategies • Collaborate with internal teams, partners, KOLs to plan and execute social media campaigns, promotions, and events Show less



PT Dlanier Gaya Indonesia

• Indonesia
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Head of Digital Marketing & E-Commerce

  • Nov 2019 - Present

  • Developing and implementing digital marketing strategies, including social media advertising, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC) • Plan and manage budget across all digital channels and platforms • Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI • Monitor team progress, ensuring digital marketing campaign and organizational objectives are met • Building and maintaining a brand’s presence across multiple social media channels • Develop and grow the E-commerce marketplace business • Manage all online activity with traffic acquisition, sales growth, promotional strategies, website maintenance, and CS coordination of the e-shop • Develop and ensure forecast product based on target and healthy stock covers • Measuring and reporting on the performance of all Digital Marketing campaign • Develop and implement social media strategies to increase brand awareness, engagement, and reach new audiences • Manage and grow social media accounts on various platforms • Create and curate engaging content including written, visual, and multimedia • Monitor and analyze social media performance, trends, and audience insights to inform future content creation and campaign strategies • Collaborate with internal teams, partners, KOLs to plan and execute social media campaigns, promotions, and events Show less



PT. Sistar Indonesia

• Bandung dan Sekitarnya, Jawa Barat, Indonesia

• Digital Specialist

  • Jun 2018 - Oct 2019



PT Mulya Kencana Metalindo

• Indonesia
• Building Materials
• 1 - 100 Employee

• Web Developer, Graphic Designer, Social Media Specialist, Content Creator, Digital Marketing

  • 2018 - 2018



PT. Wynettes Walden International

• Bandung dan Sekitarnya, Jawa Barat, Indonesia

• Web Developer, E-commerce Specialist, Digital Content Creator, Social Media Specialist

  • 2017 - 2018



Titik Garis Design Agency

• Web Developer, Wordpress Development, Web Maintenance

  • 2012 - 2017