Experience

KaiPod Learning

• United States
• Education Administration Programs
• 1 - 100 Employee

• Content & Media Accounts Marketing Manager

  • Mar 2023 - Present

  Co-created content marketing strategy, building and managing a rich content/editorial calendar that attracts qualified audiences & supports each funnel stage including use of Google & Meta Ads, Hubspot CRM Owned all logistics/social channels and managed all trade shows, resulting in 3:1 ROI in earned enrollments. Increased following 30% across all social platforms, gained 60k engaged users and created value-add content for TOFU (top of funnel) leads Managed corporate… Show more Co-created content marketing strategy, building and managing a rich content/editorial calendar that attracts qualified audiences & supports each funnel stage including use of Google & Meta Ads, Hubspot CRM Owned all logistics/social channels and managed all trade shows, resulting in 3:1 ROI in earned enrollments. Increased following 30% across all social platforms, gained 60k engaged users and created value-add content for TOFU (top of funnel) leads Managed corporate communications to ensure brand integrity, including internal/external documents Identified opportunities in 5+ US regions to drive new business development and expand existing revenue by delivering customized solutions based on client needs, resulting in a 25% increase in enrollment. Built long-term relationships via strategic planning with clients/influencers and industry tastemakers resulting in threefold brand awareness across the board Show less



Hue

• United Kingdom
• Design
• 1 - 100 Employee

• Member

  • Mar 2023 - Present

  Hue is a tech-enabled community platform and culture consultancy. Our vision is to build equity and prosperity, for the health and wealth of our communities. The first organization of its kind, Hue amplifies voices, increases visibility, and paves paths for Black, Indigenous, People of color (BIPOC), delivering resources and support in a space of belonging.



On The Record Communications LLC

• Owner/CEO

  • Jan 2022 - Present

  Coconut Creek, Florida, United States • 8+ years of contextual organic lead generation & keyword planning, KPI tracking, Google's Ad tools, SQL query/table analysis, PPC & CPC advertising experience. • Seasoned in technical SEO tactics including content development, backlink building, and elements for prospecting, lead nurturing & remarketing to audiences. • Experienced in video campaigns, copywriting, keyword planning tools & bumper ads for YouTube & Hulu Ads, writing copy & designing visual presentations, media… Show more • 8+ years of contextual organic lead generation & keyword planning, KPI tracking, Google's Ad tools, SQL query/table analysis, PPC & CPC advertising experience. • Seasoned in technical SEO tactics including content development, backlink building, and elements for prospecting, lead nurturing & remarketing to audiences. • Experienced in video campaigns, copywriting, keyword planning tools & bumper ads for YouTube & Hulu Ads, writing copy & designing visual presentations, media buying, using SEO platforms: Ahrefs, SEMrush. • Strategized high-reach lead acquisition strategies for organic growth. Ideated & executed brand strategies to increase leads, raising domain authority & foot traffic onsite while decreasing CPCs and raising CTRs on an average of 2:1 within each quarter. • Create varied visual marketing assets including but not limited to storyboards, social media templates, paid ad copy, how-tos & various ad content. Show less



FOTY Records

• A&R & Project Manager

  • Aug 2021 - Nov 2023

  • Scouting new talent, consulting with artists and acting as liaison to label including marketing, researching new artists, distribution & overseeing all aspects of the process that leads up to the delivery of all finished recordings & directly assist CEO. • Perform discovery calls with prospects to determine possible collaboration. • Maintain and develop relationships directly with artists, songwriters, and producers, review demo submissions, cover shows & coordinate detailed A&R… Show more • Scouting new talent, consulting with artists and acting as liaison to label including marketing, researching new artists, distribution & overseeing all aspects of the process that leads up to the delivery of all finished recordings & directly assist CEO. • Perform discovery calls with prospects to determine possible collaboration. • Maintain and develop relationships directly with artists, songwriters, and producers, review demo submissions, cover shows & coordinate detailed A&R research reports. • Research, assist with streaming & showcase promotions & Q&A sessions with artists Communicate to CEO status of project and present/report results. • Manage CRM including Ingrooves: a leading global independent AAA music marketing services and distribution company which provides custom services for artists and independent record labels, owned by Universal Music Group. • Host interviews and live sessions on social media with artists. • Edit videos and create deliverables for artist and label to market. • Track conversions of label releases marketing collateral for reporting and monitor streams on audio platforms. Show less



Sora Schools

• United States
• Primary and Secondary Education
• 1 - 100 Employee

• Marketing Manager

  • Nov 2021 - Feb 2023

  Atlanta, Georgia, United States • Utilized CRMs such as HubSpot to use as my "source of truth" to evaluate data in order to decrease CPA by 2x while raising CTRs 2x, evaluated new & current customer accounts, & engineered lead-nurture email sequences to formulate a segmented experience for users. • Led PPC efforts to increase ROAS to 3:1 through optimizing marketing plans across social, paid digital marketing on Google & Meta with $125k+ per QTR budget for both platforms. • Introduced a geo-targeted approach to… Show more • Utilized CRMs such as HubSpot to use as my "source of truth" to evaluate data in order to decrease CPA by 2x while raising CTRs 2x, evaluated new & current customer accounts, & engineered lead-nurture email sequences to formulate a segmented experience for users. • Led PPC efforts to increase ROAS to 3:1 through optimizing marketing plans across social, paid digital marketing on Google & Meta with $125k+ per QTR budget for both platforms. • Introduced a geo-targeted approach to reach prospects and re-invested 30% of savings in high-reach lead-gen tactics such as YouTube responsive video ads & grassroots tactics. • Drafted 5 audience personas to run ad content to & A/B testing using Wordpress. • Performed extensive research through Google Trends to find our top 10 focus geographic areas down to the metro area to shape the landscape of our paid efforts. • Addressed various technical SEO issues on Wordpresss increasing site health 38/100 to 94/100. • Mirrored social strategy with ad strategy, resulting in 5x growth across 2 QTRs on organic social. Show less



Self Employed

• Real Estate
• 1 - 100 Employee

• Freelance Copywriter/Social Media Content Manager

  • Dec 2014 - Jan 2022

  Remote • Seasoned in writing clear, compelling copy for various mediums including but not limited to social media or website, blogs & case studies. • Conducting thorough research and interviews, collaborating with creative professionals to build marketing projects and campaigns including managing the Facebook, Twitter, Discord, TikTok or other website/social networking website, as well as creating, selecting, ordering, and modifying marketing materials. • Produce 100+ think pieces, blog… Show more • Seasoned in writing clear, compelling copy for various mediums including but not limited to social media or website, blogs & case studies. • Conducting thorough research and interviews, collaborating with creative professionals to build marketing projects and campaigns including managing the Facebook, Twitter, Discord, TikTok or other website/social networking website, as well as creating, selecting, ordering, and modifying marketing materials. • Produce 100+ think pieces, blog posts & deliverables, adhering to strict deadlines. Show less



Coral Springs Coconut Creek Regional Chamber of Commerce

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Director Of Marketing & Strategic Initiatives

  • Nov 2018 - Oct 2021

  Coral Springs, Florida • Sole media contact for company including maintaining list of 200+ local news contacts in South Florida and formed relationships with neighboring news sources to push weekly news stories into syndication. • Generated and circulated media advisories, created, distributed and published electronic press kits & press releases to local news, municipalities & partners • Executed a successful plan to increase ROAS to 4:1 through optimizing marketing plans across social, digital, and… Show more • Sole media contact for company including maintaining list of 200+ local news contacts in South Florida and formed relationships with neighboring news sources to push weekly news stories into syndication. • Generated and circulated media advisories, created, distributed and published electronic press kits & press releases to local news, municipalities & partners • Executed a successful plan to increase ROAS to 4:1 through optimizing marketing plans across social, digital, and influencer marketing. • Introduced a geo-targeted approach to reach prospects and via re-invested 30% of savings in high-reach lead generation tactics such as print media publications & guest posted blogs. • Designed content and strategy for large scale events & programs, garnering at least 75% attendance membership-wide. • Conducted sales meetings to recruit members to Chamber through canvassing, social outreach & phone conferences selling over $150k in memberships & ad space. • Maintain all social media, manage and edit website & write and update blogs and press releases on Chamber website powered by WordPress as well as manage office operations & oversee events coordinator, administrator & sales. • Act as liaison for elected officials including City Commission, State Representatives & Congressional members. • Design all marketing assets to send to media outlets as well as write detailed sponsorship contracts & packages to secure sponsors such as Joe DiMaggio Children's Hospital, Fiserv & Seminole Casino. • Prepared marketing plan to integrate the City of Coconut Creek with the Coral Springs Chamber to form new partnership, including rebranding and design of new logos and restructuring of all marketing materials.

• Communications / Engagement Coordinator

  • Nov 2016 - Nov 2018

  Coral Springs, Florida



Finessed Media, Inc.

• United States
• Music
• 1 - 100 Employee

• Digital Marketing Intern & Journalist

  • Jan 2021 - Jul 2021

  • Weekly Saturday Events hosted by Finessed Media, Inc. a global media music collective dedicated to creating content aimed to uplift upcoming artists. Each week, we focus on business education and trending topics in music and technology for aspiring A&Rs, Artist Managers and Entrepreneurs. • Perform 1:1 artist interviews, article writing/blogging, video editing, social media posting, graphic design and acquiring guest panelists for events. • Procured guest speakers… Show more • Weekly Saturday Events hosted by Finessed Media, Inc. a global media music collective dedicated to creating content aimed to uplift upcoming artists. Each week, we focus on business education and trending topics in music and technology for aspiring A&Rs, Artist Managers and Entrepreneurs. • Perform 1:1 artist interviews, article writing/blogging, video editing, social media posting, graphic design and acquiring guest panelists for events. • Procured guest speakers weekly.Collaborated with the CEO on subject matter for 300 aspiring A&Rs, Artist Managers and entrepreneurs using Squarespace & Eventbrite. • Conduct 40+ artist interviews via Zoom, produced 50+ think-pieces (bi-weekly article blogging), video editing, digital media management & planning, graphic design & seeking prospects to join platform. • Collaborating with creative professionals to build 10 marketing projects & campaigns including managing the Facebook, Twitter, TikTok, etc. Show less



Bolt Entertainment - Atlanta Video Production Company

• United States
• Entertainment Providers

• East Coast - Sales Team Member

  • Oct 2020 - Feb 2021

  • East Coast Sales Team for Bolt Entertainment • Used tools for outreach to Executive Directors, Creative Directors, Producers and Directors of Photography: Slate SourceCreative CavalrieClub Zoho Slack



Cell Antenna Corp

• United States
• Telecommunications
• 1 - 100 Employee

• Marketing & PR Specialist

  • Aug 2015 - Sep 2016

  12453 NW 44th Street • Responsible for the public relations and marketing initiatives. Creates, manages, and implements PR campaigns with the goal of enriching our company's position within the public eye, including building and maintaining relationships with media reps and networking connections. • Created marketing and promotional materials, both print and electronic & work with advertisers for timely and useable ad submissions. • Promoted products and services through public relations initiatives… Show more • Responsible for the public relations and marketing initiatives. Creates, manages, and implements PR campaigns with the goal of enriching our company's position within the public eye, including building and maintaining relationships with media reps and networking connections. • Created marketing and promotional materials, both print and electronic & work with advertisers for timely and useable ad submissions. • Promoted products and services through public relations initiatives and developed marketing communications campaigns. • Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals. Identify, develop and execute communications strategy for key media contacts and customer references. • Responsibilities included researching media coverage and industry trends, develop fresh press release ideas, conduct extensive media outreach, preparing briefing materials, coordinating & scheduling and logistics. • Coordinated conference, trade shows/exhibitions, and press interviews for new products offered by the company. Exhibited at ACA Winter Conference 2016 and followed up to ensure sales and maintain a long standing relationship with the prospect. • Manages 100+ items on eBay and Amazon.com sales, editing listings, and addressing inquiries daily. Show less



aXis Magazine

• United Kingdom

• Florida Music Festival Stage Manager

  • Apr 2014 - Apr 2015

  Orlando, Florida • Managed multiple stages at the 2014 and 2015 Florida Music Festival in downtown Orlando, FL, including uploading photos and writing descriptions for each band, rallied people through the use of hashtags to win prizes, and followed up with new prospects. Ensured all bands were timely and adhered to the rules of the venue.



U.S. Hunger (Feeding Children Everywhere)

• Communications Intern

  • Jan 2014 - Feb 2014

  Longwood, FL Strategized social media to increase awareness and engagement with a goal of 3x growth by the next QTR. Worked with platforms such as Hootsuite and eTapestry to syndicate emails and acquire brand partners, volunteers, and local donors. Updated the Facebook, Twitter, Tumblr, and Pinterest pages and developed interactive short videos for the company's Instagram account. Created copy and content to syndicate to media and organic audience for promotion of tent-pole events.