Marketing & Customer Experience Manager

• Dec 2021 - Present

Marketing Manager

• Oct 2020 - Feb 2022

Marketing Manager

• Jul 2018 - Oct 2020

Brand Manager Turkey

• Jul 2017 - Jun 2018

Managing development and implementation of all brand strategies and marketing plans for Goodyear and associated brands, Building Goodyear Turkey brand plans and company marketing activities aligned with global strategies, Strategic development of year-round marketing campaigns, and managing the campaign execution across multiple channels (online and offline), Creating marketing plans to increase Brand KPIs via end-user value proposition, B2C Loyalty Program- successful launch of… Show more Managing development and implementation of all brand strategies and marketing plans for Goodyear and associated brands, Building Goodyear Turkey brand plans and company marketing activities aligned with global strategies, Strategic development of year-round marketing campaigns, and managing the campaign execution across multiple channels (online and offline), Creating marketing plans to increase Brand KPIs via end-user value proposition, B2C Loyalty Program- successful launch of Goodyear Club, Responsibility of marketing budget for both business units, Leading digital strategies; SEO, SEM and retargeting.

Commercial Tires Marketing Manager

• Apr 2016 - Jun 2018

Leading all activities related to Brand Management, Product Management, Trade Marketing and Pricing Strategy for Truck and OTR tires, direct report to Managing Director Managing commercial tires marketing budget and leading marketing programs to meet short and long-term objectives, Develop and monitor pricing strategy, responsibility of P&L, Development of sales campaigns, customer incentives and loyalty programs, Distribution strategy, develop and execute trade marketing… Show more Leading all activities related to Brand Management, Product Management, Trade Marketing and Pricing Strategy for Truck and OTR tires, direct report to Managing Director Managing commercial tires marketing budget and leading marketing programs to meet short and long-term objectives, Develop and monitor pricing strategy, responsibility of P&L, Development of sales campaigns, customer incentives and loyalty programs, Distribution strategy, develop and execute trade marketing plans, Drive product development through leading Sales & Marketing, manage product life cycles. Lead new product launches.

Strategy Roadmap Project Coordinator

• Jun 2016 - Mar 2018

Marketing Manager

• Jul 2012 - Apr 2016

Market forecast and strategic planning, Analysis of customer research, current market conditions and competitor information, Monitoring price positioning and competition, Marketing plans for existing and future products, Determining and managing the marketing communication budget, Control marketing & promotional expenditure within agreed budgets, Devise and implement digital marketing plans, Monitor website and social media metrics to evaluate the campaign… Show more Market forecast and strategic planning, Analysis of customer research, current market conditions and competitor information, Monitoring price positioning and competition, Marketing plans for existing and future products, Determining and managing the marketing communication budget, Control marketing & promotional expenditure within agreed budgets, Devise and implement digital marketing plans, Monitor website and social media metrics to evaluate the campaign performance, Preparing and implementing media plan. Show less Market forecast and strategic planning, Analysis of customer research, current market conditions and competitor information, Monitoring price positioning and competition, Marketing plans for existing and future products, Determining and managing the marketing communication budget, Control marketing & promotional expenditure within agreed budgets, Devise and implement digital marketing plans, Monitor website and social media metrics to evaluate the campaign… Show more Market forecast and strategic planning, Analysis of customer research, current market conditions and competitor information, Monitoring price positioning and competition, Marketing plans for existing and future products, Determining and managing the marketing communication budget, Control marketing & promotional expenditure within agreed budgets, Devise and implement digital marketing plans, Monitor website and social media metrics to evaluate the campaign performance, Preparing and implementing media plan. Show less

Manager of Sales and Dealer Development

• Dec 2011 - Jun 2012

Sales planning and determination of dealer sales targets, Supporting and following of all dealer sales targets/ activities, Management of sales and ordering process, Management of discount budget, Pricing of special products and fleet sales, Identifying the requirements of new facilities and appointment of new dealerships, Determining the use of plant capacity according to market demand.

Deputy Marketing Manager

• May 2010 - Apr 2012

Preparing and implementing marketing plans, Marketing budget preparation and management, Market research and competitor analysis, Determining action plans based on market situations, Determining new product range and life-cycle according to market necessities, Positioning and pricing, Preparing and implementing marketing plans, New product launch plans and communication strategies, Coordination with DAF N.V. for all marketing subjects, Relations with R&D… Show more Preparing and implementing marketing plans, Marketing budget preparation and management, Market research and competitor analysis, Determining action plans based on market situations, Determining new product range and life-cycle according to market necessities, Positioning and pricing, Preparing and implementing marketing plans, New product launch plans and communication strategies, Coordination with DAF N.V. for all marketing subjects, Relations with R&D department.

Product Manager- Truck

• Nov 2002 - May 2010

Market and competitor analysis, Relations with the competitors, Product range, life-cycle, positioning and pricing, Determining action plans based on market research reports, Planning product budget, net revenue, contribution margin and financial campaigns, Relations with Controlling Dept. and MBFT partners, Follow up of Market Prices, 2nd hand and RV values, Sales forecast, planning long-term and short-term production/sales/ stock figures, Coordinating the… Show more Market and competitor analysis, Relations with the competitors, Product range, life-cycle, positioning and pricing, Determining action plans based on market research reports, Planning product budget, net revenue, contribution margin and financial campaigns, Relations with Controlling Dept. and MBFT partners, Follow up of Market Prices, 2nd hand and RV values, Sales forecast, planning long-term and short-term production/sales/ stock figures, Coordinating the communication with Aksaray Truck plant, Determining marketing activities, Monthly and annually reporting to top management. Show less Market and competitor analysis, Relations with the competitors, Product range, life-cycle, positioning and pricing, Determining action plans based on market research reports, Planning product budget, net revenue, contribution margin and financial campaigns, Relations with Controlling Dept. and MBFT partners, Follow up of Market Prices, 2nd hand and RV values, Sales forecast, planning long-term and short-term production/sales/ stock figures, Coordinating the… Show more Market and competitor analysis, Relations with the competitors, Product range, life-cycle, positioning and pricing, Determining action plans based on market research reports, Planning product budget, net revenue, contribution margin and financial campaigns, Relations with Controlling Dept. and MBFT partners, Follow up of Market Prices, 2nd hand and RV values, Sales forecast, planning long-term and short-term production/sales/ stock figures, Coordinating the communication with Aksaray Truck plant, Determining marketing activities, Monthly and annually reporting to top management. Show less