Experience

MK México

• Mexico
• Advertising Services
• 1 - 100 Employee

• Chief Creative Officer

  • Feb 2020 - Present

  Además de desempeñarme como Director Creativo y ser el responsable de la generación de las estrategias de comunicación y marketing, a mi cargo está la operación de la agencia, incluidas las áreas de: Atención a cliente, digital y de producción. Encargado de gestar las estrategias de comunicación y creativas, coordinar al equipo a nivel operativo así como la relación y prospección clientes.Marcas: Big Green Egg, Municipio de San Pedro Garza García, Autopolis, Almex, Grundfos, A cargo de 12 personas.



TC Brand Hackers

• Mexico
• Advertising Services
• 1 - 100 Employee

• General Manager / Chief Creative Officer

  • Mar 2017 - Feb 2020

  The most important challenge as General Manager was the renewal of the creative spirit of an Advertising Agency that, for almost 9 years, stopped working with advertising, trademarks, and creativity, to focus on organizational, corporate, political and consulting communication.Brand Hackers, a Creativity Shop with a unique essence, full of energy and with a clearly differentiated value proposition: We are the creators of the invisibility antidote, our "Un-Standard" philosophy.Responsible for leading a team of Brand Hackers who always look forward for the best creative idea, Offline or Online, knowing that the media is just a vehicle derived from the original idea. Developing communication, marketing, digital marketing and brand content strategies.Brands: OXXO, Cemex, Tec de Monterrey, Trane, Solistica, Construrama



Veinticinco09

• Founder and Creative Director

  • Sep 2014 - Mar 2017

  After many years of working as Creative Vice President and Creative Director of several advertising agencies, I decided to found my own Creative Shop. Combining the actions of a marketing consultant with an Online and Offline advertising agency and BTL. Focused particularly on SMEs, in order to help them develop the potential of their companies through marketing and communication.With a team of 4 multitask warriors I started this adventure which began to gain strength quickly.The brands that relied on this project were: Atletico San Luis (Soccer Team) / "La Generosa" (Pharmacies) / Metra (Carriers and Motor Transports)



Grupo Cinco

• Mexico
• Advertising Services
• 1 - 100 Employee

• Creative Head Coach

  • Mar 2016 - Feb 2017

  As responsible for the creative, production and digital team, I developed all the communication strategies, either Offline or Online, as well as the digital marketing and Brand Content strategies.An important part of my function was structured the work team, defining roles and functions to enhance profitable processes.One of my challenges as Creative Head Coach was to develop a high performance team, for which I established a process and methodology of direct reports that modified continuous improvement at different levels, in addition to strengthening teamwork, improving productivity and the work environment. In charge of 20 people.Brands: Pinol / Pinol Detergente / Cloralex / Ensueño / FAMSA / LTH / Telcel Regional / Elite / Soft Dreams / Ready to Rent / NIC México / Akki



Grupo Salinas

• Financial Services
• 700 & Above Employee

• Creative Vice President / i latina

  • Mar 2006 - Sep 2014

  The challenge posed by Mexican Millionaire Ricardo Salinas Pliego was to create an internal communication and advertising agency to address all of his 43 Corporate Group's brands, including brands in 8 Latinamerican Countries.I was hired to build from scratch the structure, the organization, the creative team and define the guidelines and processes, reporting directely to the President of the agency: Ninfa Salinas.The agency was called "i Latina", it produced creative ideas for more than 120 TV Spots a year. I was on charge of the creative, production and design team; 46 people were under my charge.I implemented a personal and professional development plan for every employee with a clear and defined succession plan, as well as an efficient reporting methodology that allowed us to develop high performance teams with a rotation level of less than 5% per year.Despite having a policy of not participating on festivales, we won 2 Effies for Banco Azteca.Brands: Elektra / Salinas y Rocha / Banco Azteca / Italika / Iusacell / Unefon / Totalplay / Dinero Express / Western Union / MoneyGram / Limpiemos Nuestro México / Fundación Azteca



Z Publicidad

• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Feb 2002 - Mar 2006

  With me as Creative Director, Z Publicidad was the first agency in the world that, due to its creativity and results, was designated by The Coca-Cola Company in Atlanta, as the official Coca-Cola agency in Mexico, although the brand is operated by McAnn Erickson worldwide by an international alignment.The agency owned by Alejandro González Iñárritu and Raúl Olvera, was recognized at that time as the most creative Mexican agency, having won international awards such as Fiap, Ojo de Iberoamérica, Clio, New York Festival, etc.In my charge, we win very important accounts and position ourselves as the "most popular" agency of the moment due to our creative work, the talented team we gather and the memorable productions that we transmit.Brands:Coca-Cola / Coca-Cola Light / Nestea / Fresca / Bacardi Solera / Bacardi Añejo / 101 / Bacardi Limón / Volkswagen: Bora and GTI / Volkswagen Eurovan / Volkswagen Pointer / Canal 5 / J. García López / Nafinsa / Bancomext / Asociación de Banqueros de México



Tarin Contreras / Ogilvy

• Creative Director

  • 2002 - 2003

  During my tenure some creative awards were won, among which are: Silver and Bronze in the Creative Circle.Brands:CEMEX / Construrama / Cervecería Cuauhtémoc Moctezuma / Government of the State of N.L / Marcelo de los Santos, Candidate for Governor of San Luis Potosi (elected) / Grupo Galeria / Car one / RAyados de Monterrey / Urrea / ITESM / Sorteo Tec. During my tenure some creative awards were won, among which are: Silver and Bronze in the Creative Circle.Brands:CEMEX / Construrama / Cervecería Cuauhtémoc Moctezuma / Government of the State of N.L / Marcelo de los Santos, Candidate for Governor of San Luis Potosi (elected) / Grupo Galeria / Car one / RAyados de Monterrey / Urrea / ITESM / Sorteo Tec.



TERAN\TBWA

• Mexico
• Advertising Services
• 400 - 500 Employee

• Creative Director

  • 1998 - 2002

  My profesional development and learnings at Teran TBWA were vertiginous.Under Ana María Olabuenaga's leadership, I entered the agency as Copy Jr and in just 20 months I managed to climb positions until I became the Group Creative Director.A wonderful place to work; With great leaders in the team, a hunger for triumph and desire for improvement characterized us as a team.During my tenure I won multiple creative awards, including more than 45 Creative Circles, A Radio Grand Prix in the Creative Circle, 2 Plates and 3 Bronzes at the New York Festival, 2 Effie Awards, 1 finalist in Cannes, Gold at the Publicity Advertising Festival, among others.Brands: Bancomer / Palacio de Hierro / Levi´s / Pegaso / Iusacell / Bachoco / Jumex / Jumex Sport / Frutástica / Absolut Vodka / Emperor Cookies / Crackets / Mini Crackets / Nivea / Homemart / Labello / Samsonite / Apple / America Online / Eduardo Bours, Candidate for Governor of Sonora (elected)People in my charge: 7



Retana & Asociados Publicidad

• Art Director / Copywritter

  • 1996 - 1998

  Brands:Apache Bicycles and Tricycles / Singer Shops / Pfizer / Wyeth / Bosch / Blaupunkt / Avocado Tequila, Reserve of the Lord and Black Hat / Sanofi LaboratoriesPeople in my charge: 2 Brands:Apache Bicycles and Tricycles / Singer Shops / Pfizer / Wyeth / Bosch / Blaupunkt / Avocado Tequila, Reserve of the Lord and Black Hat / Sanofi LaboratoriesPeople in my charge: 2