Experience

CERMER: Ceramic Food Packaging

• Spain
• Packaging and Containers Manufacturing
• 1 - 100 Employee

• Commercial & Marketing Director

  • Aug 2023 - Present



Closure Systems International EMEA (CSI EMEA)

• EMEA General Manager & Commercial Director

  • Jul 2021 - Jul 2023

  Managing the EMEA Regional Lead Team (6 people), integrated by the HR, Financial, Operations, Purchasing, Supply Chain and Technical Directors, the Regional Sales Team (7 people plus the Interior Sales Team Coordinator) and in dotted line, the four Plant Managers.With more than 400 customers spread through 97 countries and supervising beside the Technical Director, the development and implementation in the market of Tethered closures in 26mm, 28mm and 38mm.Reporting to RANK Group and to PACTIV EVERGREEN -company traded in the NY stocks market as PTVE- and collaborating during the company Sales Process -as part of the Group disinvestment strategy in Europe-. Supervising the management of key customers such as Coca-Cola, Heineken, Pepsi, DIAGEO (GUINESS) or Adelholzener. Collaborating in the Recruitment of Key Account Managers to be based in the UK, Hungary and Bahrain. Creation of an Innovation Team to search for added value ideas to offer to the customers such as Bio Circular and Post Consumer Resin, degradable and antimicrobial materials and holograms to add to the closures. Design of the company website. Member of the Regional CAPEX decision committee and of the Board of Directors.Design of the strategy to transfer to customers most part of the inflation cost from the period Oct/21 to June/22. Show less

• EMEA Commercial Director

  • Sep 2020 - Jun 2021



CATA ELECTRODOMÉSTICOS, S.L.

• Madrid Area, Spain

• Export Director

  • Dec 2017 - Aug 2020

  CATA, as part of CNA Group, has five production sites -Spain (x2), China (x3)-, about 2450 employees and its core business is the manufacture and trade of household appliances (hoods, ovens, hobs, refrigerators, sinks, microwaves, dishwashers, washing machines, bottle coolers and water heaters) and exhaust fans for bathrooms under its brands CATA, NODOR, APELSON and EDESA, as well as under OEM brands. The Group revenues €225M€/year and has offices in Madrid, Barcelona, Hong Kong, Casablanca and Leeds (UK). Export Director Leading a team integrated by Area Managers, interior sales managers and OEM product development technicians located in Spain, as well as a person in Hong Kong and several agents in different countries, responsible for the management of clients in the five continents. Supervising sales to customers in 93 countries, highlighting as main markets France, Hungary, Poland, Russia, South Korea, Vietnam, India, New Zealand, Australia, Costa Rica and Argentina and managing personally the main accounts. Responsible for the international launch of the EDESA brand, collaborating in the design of booth at international fairs and product training for customers and collaborators, as well as the renewal of the commercial export team. Reporting to the Chairman of the CNA Group and leading an innovative connectivity project between household appliances and mobile terminals for people with visual difficulties. Show less



THIELMANN PORTINOX SPAIN, S.A. (Teka Group Containers Business Unit)

• Granada Area, Spain

• Corporate Commercial & Marketing Director

  • Dec 2013 - Nov 2017

  Developing the integration of the existing brands of the Business Unit (PORTINOX, UCON, THIELMANN, COMET, SCHMELZER and STEELGRAN) in the renovated THIELMANN brand. Responsible of the PORTINOX, COMET and UCON sales team (in total 28 people), giving special support to UCON´s export sales and to the consolidation of its agent´s network. Suggesting new projects in order to achieve the goal to be in 2020 the biggest worldwide manufacturer of stainless steel containers for all the industries, such as to resume the production of LPG containers and the introduction into the automotive industry, as well as the activation of new OEM cooker hoods customers. Searching and looking for products that will make the company to achieve the assigned goal in turnover and guiding the business areas with more development capacity as are the sanitary ware and the cooker hoods. Show less



PORTINOX, S.A. (Teka Group)

• Granada Area, Spain

• Commercial & Marketing Director

  • Jan 2012 - Jan 2013

  Leading the three commercial business units of the company with 15 people in the sales team. Responsible of developing new business opportunities, of closing the main deals and for the company image in the media, and the coordination of the renewal of the website. Leading the three commercial business units of the company with 15 people in the sales team. Responsible of developing new business opportunities, of closing the main deals and for the company image in the media, and the coordination of the renewal of the website.



Mivisa Benelux B.V.

• Horst, The Netherlands

• General Manager

  • Feb 2007 - Jan 2012

  Responsible of the start up of the Dutch factory, managing the staff (85 people from 42 different nationalities with a permanent average of 25 different ones), the customers, the budget, the company's assets and all other company resources to make the best use of them and increase the company's profitability. Responsible of opening markets in The Netherlands, Germany, Belgium, Latvia, Poland, Denmark and Norway. Responsible of implementing the Evacuation Plan of the company and the ISO 9001:2000 Certificate.Responsible of achieving agreements and establishment of purchase conditions with the main vendors (transport -local and international-, Temporary Employment Agencies, Electrical and mechanical suppliers,...). Representative of the company for the relations with the Official Institutions (Tax Office, Local City Council, Chamber of Commerce). Assessor of the Executive Board of Mivisa Group for the study of the establishment of new production facilities in Europe. Show less



Electro-Stocks Madrid S.L.

• Madrid Area, Spain

• Sales Manager

  • Jul 2004 - Nov 2006

  With a 95 customers portfolio (electrical installators, engineering companies, elevators manufacturers, construction companies, industrial factories), responsible for defining account strategy, managing customer relations, negotiate and close deals to generate sales revenues, technical assessment, driving profitable high growth opportunities and managing the sales execution. Corporate presentations and consultancy to electrical installators at a national level and technical training meetings. Management of foreign Projects (Portugal, Morocco, Algeria and France). Received training on domotic, lighting projects, Installations Control Systems (detection, access, presence and CCTV), working as Product Manager of this product line, security and energetic save and quality control with artificial vision to in conjunction with the Sales Director develop and implement new products within the market. Show less



Cables y Eslingas S.A.

• Area Account Manager

  • Jul 2003 - Jul 2004

  With a 150 customers portfolio (construction companies, elevators manufacturers, industrial warehouses, crane installators, machinery renters), generating new business, continuous assessment and technical problem solving, price negotiation, increasing sales, reducing customers paying period, and coordinating product quality and logistics. Receiving training in the PPE use and acquiring broad knowledge in risk prevention. With a 150 customers portfolio (construction companies, elevators manufacturers, industrial warehouses, crane installators, machinery renters), generating new business, continuous assessment and technical problem solving, price negotiation, increasing sales, reducing customers paying period, and coordinating product quality and logistics. Receiving training in the PPE use and acquiring broad knowledge in risk prevention.



TK Elevator

• Germany
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Account Manager

  • Sep 2002 - Jul 2003

  Account Manager of the Commercial Department at the Madrid – Specials Office, managing all the maintenance portfolio (242 customers between Public Administration, banks, Hospitals, Hotels and Great Companies) including the negotiation of the contracts annual increase and preparing economic proposals. Account Manager of the Commercial Department at the Madrid – Specials Office, managing all the maintenance portfolio (242 customers between Public Administration, banks, Hospitals, Hotels and Great Companies) including the negotiation of the contracts annual increase and preparing economic proposals.



Genasys II Spain S.A.U.

• Product Manager

  • Jul 2001 - Jul 2002

  Product Manager at the Trading Dpt. of the ESS Division, in charged of establishing first technical contacts with potential vendors of Business Oriented Data Models (Digital Cartography with integrated data bases), elaborating the Marketing Plan of a new business line, collaborating with the sales department in defining Economical Proposals, creating Product Corporate Presentations and being part of the Business Development Group. Product Manager at the Trading Dpt. of the ESS Division, in charged of establishing first technical contacts with potential vendors of Business Oriented Data Models (Digital Cartography with integrated data bases), elaborating the Marketing Plan of a new business line, collaborating with the sales department in defining Economical Proposals, creating Product Corporate Presentations and being part of the Business Development Group.



Comercial Electrónica de Incendios (CEDI) S.A.

• Project Manager

  • 1994 - Dec 2000