Group Director of Revenue Management and Distribution

• Feb 2023 - Present

• Sep 2022 - Feb 2023

Revenue(/GOP) manager for UK Regionals & EU properties

• Aug 2021 - Sep 2022

To maximise accommodation revenue and profit contribution for Edyn properties (either New or Existing assets) through daily utilisation of pricing techniques, resulting in over delivery of plannedbudget. The RMA is responsible for the daily/ tactical and strategic revenue management of a pre-determined number of assets, utilising in full all systems, sharing best practises within team, and maintaining close relationships with local teams and key stakeholders in Sales, Distribution and Marketing.Managed Properties:- Schwan Locke- Wunder Locke (new opening)- Beckett Locke (new opening)- Zanzibar Locke- Whitworth Locke- Eden Locke- The Wittenberg- The Hague (new opening)- SACO Aparthotel Farnborough- SACO Farnborough Reading Road- SACO Bath – St James’s Parade- SACO Bristol – Broad Quay- COVE Bristol – West India House- SACO Jersey – Merlin House- COVE Minshull Street- COVE – Castle Crescent Show less

Senior Revenue Manager

• Jan 2022 - Feb 2023

Cluster Revenue Manager

• Sep 2020 - Aug 2021

Reopening/closure scenarios. Monthly forecasting, business reviews and weekly revenue calls trying to achieve the optimal strategy and sales opportunities, to drive revenue while controlling the expenditures. Main achievement has been the reproduction and implementation of whole portfolio open pricing strategy. From yielding based on NRF with different increments per rate segment, to full open pricing as two separates’ segments FLX and NRF. Rate tiers, build from PMS to each channel into Channel Manager Connectivity. Duetto autopilot, rules, and restrictions recommendation. Full restructuring for SABRE, as USA properties base on this PMS, continues working and team efforts brought us to be capable of lead the project without consulting assistance needed. Allowing us better to forecast and evaluation of main corporate account partners. All this strategy will lead company to Groups Open pricing quoting, allowing internal structure and optimization of resources. Finally, want to resemble my lead for global portfolio manager for Airbnb, individual B2B strategy campaigns for Hotelbeds, Expedia Ad strategic campaigns. Latest strategic work with Ops to optimize communications through different platforms, trying to improve last minute upselling, and cross-sell opportunities as F&B. - Freehand Miami, 301 beds. - Generator Miami, 288 beds. - Generator Washington DC, 300 beds. - Generator Barcelona, 778 beds. - Generator Madrid, 609 beds. - Generator Venice, 254 beds. - Generator Rome, 199 beds. - Generator Hamburg, 455 beds. Show less

Cluster Revenue Manager

• Sep 2020 - Aug 2021

Generator is Europe’s fastest growing boutique accommodation brand located in the most central locations across Europe including Dublin, London, Copenhagen, Hamburg, Berlin, Venice, Barcelona, Paris, Amsterdam, Stockholm, Rome, Madrid, Washington DC, and Miami. Freehand Hotels operates four boutique Design hotels across the USA, with locations in Los Angeles, Miami, New York & Chicago. Cluster Revenue Manager: - Freehand Miami Generator is Europe’s fastest growing boutique accommodation brand located in the most central locations across Europe including Dublin, London, Copenhagen, Hamburg, Berlin, Venice, Barcelona, Paris, Amsterdam, Stockholm, Rome, Madrid, Washington DC, and Miami. Freehand Hotels operates four boutique Design hotels across the USA, with locations in Los Angeles, Miami, New York & Chicago. Cluster Revenue Manager: - Freehand Miami

Assistant Revenue Manager, Meliá Sevilla

• May 2019 - Dec 2019

Guide by two professionals revenue managers, I help and take own responsibility on the next reports: 1º Data actualization and review of daily pick-up, segments pick-up, and reservations. After data actualization, we did a small report with OTB, SDLY and Budget & Forecasting, immediately after that had a briefing were all head of departments show ups the informative news before starting the operative and discussed with GM. 2º During the briefing were some important dots for RM, such as, upsellings, inventory modification due to maintenance, news, groups, F&B report and guest experience comments. 3º Reservations meeting, were we commented any special reservation of individual quota, or any modification related with FIT, Smartboxs or not channel connected quota. Also, the cancellation report. 4º Sales meeting where we check any extra quota petition for groups, and we check which price were corresponding if this was outside the main contract, so we could stablish new room´s supplements. 5º We access onto SaaS systems to pulldown information were Business review or Weekly projection can be made (room type performance, stream performance, segment performance, negotiated accounts, curves of demand, STR Indexs, materialization of the series, second brand revenue and revenue management per OTA). 6º We did also create new Landings for groups, were we connected and structure: room types, prices with IVA, restrictions, and rate type. Group budget discoursed. 7º RMS actualization and events calendar. 8º Corporative strategies vs Hotel based strategies. Mostly of our daily revenue manager tasks were found to be needed in an agile way of work and cooperating and communicating constantly with the different departments in other to achieve our goal: increase the Hotel Profits. Show less

• Jan 2019 - May 2019

After been working as Marketing Manager and being handled several pricing strategy’s within budgets. The company created and let me manage the Revenue Management department for Seville, Cadiz and Granada, which I developed by myself and with the help of the managers and GM. We created strategies in order to maximize profits.Also, all strategies revenues and non-revenues were discussed with head managers of each house. As we strongly believe that communication was the key for success. Were all forecasting, budgeting and business review, were finally commented with the CEOs.I implement the culture of Revenue Management, gave feedbacks on it, and instructed several meetings to enforce the knowledge in this area. We starting to implement a third part RMS which could guide us during the daily tasks of revenue management and pricing strategy, due to a lack of employees on the corporative based.Finally, I had finished my time on this company running deputy manager functions as my profile got enrolled to get close to the GM;- business report- budgets- sales & marketing- project management- negotiation with third parties- investment & assets management Show less

• Feb 2018 - Dec 2018

I started on this company as one-month trainee, after this time I was hire as marketing associated and lately promote to marketing manager, where my duties were:Managing all marketing for the company and activities within the marketing department.Developing the marketing strategy for the company in line with company objectives.Co-ordinating marketing campaigns with sales activities.Overseeing the company’s marketing budget.Creation and publication of all marketing material in line with marketing plans.Planning and implementing promotional campaigns.Manage and improve lead generation campaigns, measuring results.Overall responsibility for brand management and corporate identityPreparing online and print marketing campaigns.Monitor and report on effectiveness of marketing communications.Creating a wide range of different marketing materials.Working closely with design agencies and assisting with new product launches.Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.Analyzing potential strategic partner relationships for company marketing. Show less

Assistant Manager

• Nov 2016 - Feb 2018

- Assisting the manager in organizing, planning and implementing strategy - Coordinating lodging operations - Ensuring schedules and objectives are met by employees - Reporting - Pricing - Guest Experience - Front and back office tasks (welcoming guests, manage bookings, invoicing, e-mails, etc.) - Daily surf camp tasks (plan schedule, organise and join trips, organise airport transfer, get feedback from surf teachers, socialising with guests) - Website and social media marketing - Responsibility for the surf camp accomodation and staff Show less

Deputy Manager

• Jun 2016 - Oct 2016

Working as a front house manager I was solving problems and organizing the work for my team. My main responsibility was the experience that the guests were given as at the standards set by the company. The job included being on call at all times to keep the whole operation of the property going smooth, chat & socialise with the guests, take care of bookings, answer emails, plan events, come up with new ideas of how to improve the business. I lead a team of staff that were needed to keep motivated, and I took hard decisions for my employees. While the general manager was doing the back end tasks, I was doing the front end, being hands on and interacting with the guests every day. I was taking my own responsibility over my work with little guidance from the management, making sure deadlines were kept and results and goals were reached. I was be able to see the big picture as well as the finer details, as my work is across the spectrum. I dealt in small daily matters, as well as larger aims and setting goals. I worked as systematic and organized approach to work. I was energetic and focused on result driven. Show less

Tour Guide

• Jan 2014 - Dec 2015

This company gave me the opportunity to develop myself with foreings students, were I was able to learn and improved my english and so on, learn from new cultures. The orientation guide will be in charge of a group of 8-10 students whom they will have to help to attend their information sessions on time at the CIEE faculties or facilities. It will teach them how the transport system of Seville works and will give you guidelines for moving like a true sevillan, indicating where the university campuses are, the best gyms, bars, pharmacies, shops or areas of interest in the neighborhood where they live. In addition, it will accompany them to try their first tapas and enjoy the magic of flamenco. At CIEE: Council on International Educational Exchange, we do work that brings people from different cultures together. We are passionate, mission-driven, and committed to delivering the absolute best in international exchange. Show less

Assistant General Manager

• Jul 2015 - Oct 2015

I started on this company after coming from my practices in Austria. So I was able to implement and develop some of the knowledge given from my intership experienced. One of the primary roles was to assist the general manager in preparing a budget and allocating funds to all departments. Also we worked for planning and executing projects, and to monitor systems and technology. We did do implements business strategies and procedures, manages the organization's resources and draws up staff schedules. Show less

Deputy Assistant Director Trainee

• Oct 2014 - May 2015

As part of my crosstraining most of my daily tasks were oversee the day-to-day operations, which could were the helping on manager duties as they include negotiating contracts with vendors or prospective employees, assigning tasks, leading meetings and implementing initiatives handed down by the general manager or executives. I was able to give my oppinion after analyze the implement policies and procedures, oversee short- and long-term business plans and initiatives and help in budgeting activities. Also I had the chance to interact more often with a company’s personnel than the general manager and may even respond to and resolve internal and external grievances. Show less